Paid Media Consultant Job at Inside Higher Ed in Providence

Paid Media Consultant – School of Professional Studies

Part‑time (15‑20 hrs per week) for a duration of three months at Brown University.

Job Description

Brown University’s School of Professional Studies seeks a Paid Media Consultant to oversee and optimize paid media campaigns for multiple master’s and non‑degree programs. The role focuses on maintaining campaign efficiency, providing accurate performance data, and ensuring compliance with university standards.

Responsibilities

• Oversee existing paid media campaigns for 3 professional master’s, 20+ master’s degree and 6+ non‑degree programs.
• Manage day‑to‑day operations and tactical adjustments of already‑approved paid media campaigns across key platforms (Google Ads, Meta, LinkedIn, programmatic channels).
• Monitor daily campaign performance, identifying opportunities for immediate tactical optimization such as bid adjustments, budget pacing, and ad rotation checks.
• Refine audience targeting based on performance data and enrollment goals, updating remarketing lists and audience/customer lists.
• Track media spend meticulously against program budgets and pacing goals, escalating any over‑ or under‑spend concerns immediately to leadership.
• Perform routine platform tasks: troubleshoot tracking tags, confirm landing page functionality, and ensure all ads are correctly live and approved.
• Serve as liaison for media account representatives, relaying performance data and platform updates back to the marketing team.
• Ensure all live campaign assets and placements adhere to the University’s brand and compliance standards.
• Track and organize key performance metrics for all active paid media campaigns, focusing on data collection accuracy.
• Maintain and update marketing data dashboards in Google Looker Studio, ensuring KPI accuracy (CPL, Applications, ROAS) and refreshing weekly.
• Work with the CRM Administrator to monitor and audit the accuracy of media source attribution data in enrollment reports.
• Generate weekly performance reports for marketing leadership and program directors, clearly summarizing key metrics and notable trends.
• Communicate optimization recommendations to leadership for approval and implementation.

Qualifications

• Bachelor’s degree plus 5 or more years of hands‑on digital marketing experience; or an equivalent combination of education, training, and professional experience.
• Demonstrated success building, launching, and optimizing multi‑channel campaigns across Google Ads (Search, Performance Max, Demand Gen), LinkedIn Campaign Manager, Meta Ads Manager, and other programmatic or emerging platforms such as Reddit or StackAdapt.
• Proven ability to develop and maintain ongoing performance reports and dashboards, tracking metrics such as CPL, CPC, conversion rate, and ROAS; strong understanding of multi‑touch attribution and channel‑level performance evaluation.
• Practical experience implementing and managing Google Analytics (GA4), Google Tag Manager, and Google Search Console, including event tracking, goal setup, and troubleshooting.
• Skilled at partnering with media agencies, internal creative, content, and web teams to align campaign strategy, tracking frameworks, and performance reporting across paid, owned, and earned channels.
• Data‑driven, detail‑oriented with strong analytical skills; solutions‑focused mindset and ability to turn data into actionable insights.
• Excellent written and verbal communication skills.
• Excellent organization, project management, and production skills involving the execution of multiple simultaneous projects.
• Ability to meet stringent deadlines, pivot quickly, and work under pressure in a high‑volume, changing environment.
• Working knowledge of Microsoft Office Suite (Word and Excel).

Employment Conditions

• All offers of employment are contingent upon the successful completion of a background check.
• Brown University is unable to provide visa sponsorship for this role.
• Required salary grade: 10.
• Hybrid eligible.

Benefits

Information on the Benefits of Working at Brown can be found here.

EEO Statement

Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person’s race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, in the administration of its policies, programs, and activities. The University recognizes and rewards individuals on the basis of qualifications and performance. The University maintains certain affirmative action programs in compliance with applicable law.