Pearl West
Lifecycle Marketing Manager - Lead Retention Strategy for a High-Growth E-Commer
Pearl West, Los Angeles, California, United States, 90079
Lifecycle Marketing Manager - Lead Retention Strategy for a High-Growth E-Commerce Team
4 days ago Be among the first 25 applicants
Company Overview At Pearl West, we’re redefining how consumer brands are built and scaled. We own and operate six DTC brands with a combined run rate of over $40M and a clear mission: build brands that leave lasting impressions—and exit them at their peak. We operate like a mini Unilever, but without the bureaucracy. Think lean teams, fast decisions, high accountability, and direct ownership. Our leadership includes e-commerce veterans and operators from 9-figure exits like Goli Nutrition. We’re extremely well-capitalized and actively acquiring more brands while building a team of high-performers who are energized by speed, clarity, and results.
Role Overview We’re hiring a Lifecycle Marketing Manager to take full ownership of the customer lifecycle across our portfolio of brands. This role is responsible for maximizing customer lifetime value (LTV) by developing, executing, and optimizing strategies across email, SMS, and other retention channels. You’ll play a critical role in shaping our retention engine—from customer segmentation and lifecycle mapping to performance reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing/growth leadership team.
Type:
Full-time Location:
Remote Focus:
Strategy + Execution
Key Responsibilities
Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands.
Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms.
Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention.
Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities.
Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance.
Build retention reports, dashboards, and insights that guide business decisions and improve performance over time.
Ensure high deliverability and performance of all communications across retention channels.
Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies.
Key Performance Indicators (KPIs)
Increase customer LTV by 30%+ in the first 6 months
Reduce churn rate by 10%+ in the first 12 months
Maintain or exceed 20–30% open rates and 2–3% CTRs on key flows
Launch 3 or more automated flows in the first 90 days
Deliver monthly retention performance insights and recommendations
Success Benchmarks (30-60-90 Days) First 30 Days
Complete onboarding and gain full understanding of customer segments and brand lifecycle strategies
Audit existing retention flows and identify immediate improvement opportunities
First 60 Days
Launch initial optimized flows
Begin segmentation testing and A/B experimentation
Provide early reports on performance lift and recommendations
First 90 Days
Deliver measurable uplift in flow and campaign performance
Own retention KPIs and present roadmap for 6-12 month lifecycle improvement
Required Skills & Qualifications Must-Have Skills
3+ years of experience in DTC retention or CRM marketing roles
Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive
Strong understanding of customer lifecycle management and behavior-driven segmentation
Analytical mindset with experience in cohort analysis, LTV tracking, and reporting
Clear communicator and confident executor, able to work independently and drive results
Nice-to-Have Skills
Experience working in CPG, beauty, wellness, or health-related verticals
Familiarity with multi-brand portfolios or performance marketing environments
Background in A/B testing frameworks and experimentation roadmaps
Education & Experience
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate)
Who Should Apply You’ll Thrive In This Role If You
Have a builder mentality—you love to create systems that scale
Are highly analytical and results-driven
Thrive in fast-moving environments with lots of ownership
Have a proven track record of increasing LTV and reducing churn
You Should Not Apply If You
Need constant direction or prefer working in rigid structures
Are uncomfortable with tight deadlines and real accountability
Avoid owning the outcome of your work
Why Join Pearl West?
Growth Opportunity: Step into brands at inflection points and directly impact growth
Ownership & Equity: Have a say—and a stake—in the outcome
Performance-First Culture: Results > theater. Speed > endless discussion
Flexible Remote Work: Work from anywhere with high trust and autonomy
Team of Operators: Learn from leaders with real track records of scale and exits
Compensation & Benefits
Salary Range: Based on experience
Bonus/Equity: Performance-based bonus and equity potential
Work Arrangement: Fully remote
Perks: Flexible PTO, team retreats, learning and development budget
Health & Wellness: Monthly wellness stipend
Application Process
Submit your resume and a short cover letter outlining your experience with retention and lifecycle marketing.
Initial interview.
Final interview with marketing/growth leadership.
#J-18808-Ljbffr
Company Overview At Pearl West, we’re redefining how consumer brands are built and scaled. We own and operate six DTC brands with a combined run rate of over $40M and a clear mission: build brands that leave lasting impressions—and exit them at their peak. We operate like a mini Unilever, but without the bureaucracy. Think lean teams, fast decisions, high accountability, and direct ownership. Our leadership includes e-commerce veterans and operators from 9-figure exits like Goli Nutrition. We’re extremely well-capitalized and actively acquiring more brands while building a team of high-performers who are energized by speed, clarity, and results.
Role Overview We’re hiring a Lifecycle Marketing Manager to take full ownership of the customer lifecycle across our portfolio of brands. This role is responsible for maximizing customer lifetime value (LTV) by developing, executing, and optimizing strategies across email, SMS, and other retention channels. You’ll play a critical role in shaping our retention engine—from customer segmentation and lifecycle mapping to performance reporting and campaign execution. This is a strategic and executional role, reporting directly into the marketing/growth leadership team.
Type:
Full-time Location:
Remote Focus:
Strategy + Execution
Key Responsibilities
Own and optimize the full post-purchase customer journey (onboarding, replenishment, upsell, win-back) across multiple DTC brands.
Build, manage, and optimize email and SMS marketing flows using Klaviyo, Postscript, Attentive, or similar platforms.
Execute segmented, behavior-based campaigns and automations that drive engagement, repeat purchase, and retention.
Analyze cohort behavior and funnel performance to identify churn risks and retention opportunities.
Work cross-functionally with creative, media, and product teams to test messaging and improve funnel performance.
Build retention reports, dashboards, and insights that guide business decisions and improve performance over time.
Ensure high deliverability and performance of all communications across retention channels.
Stay updated on industry trends and apply best practices in lifecycle marketing and CRM strategies.
Key Performance Indicators (KPIs)
Increase customer LTV by 30%+ in the first 6 months
Reduce churn rate by 10%+ in the first 12 months
Maintain or exceed 20–30% open rates and 2–3% CTRs on key flows
Launch 3 or more automated flows in the first 90 days
Deliver monthly retention performance insights and recommendations
Success Benchmarks (30-60-90 Days) First 30 Days
Complete onboarding and gain full understanding of customer segments and brand lifecycle strategies
Audit existing retention flows and identify immediate improvement opportunities
First 60 Days
Launch initial optimized flows
Begin segmentation testing and A/B experimentation
Provide early reports on performance lift and recommendations
First 90 Days
Deliver measurable uplift in flow and campaign performance
Own retention KPIs and present roadmap for 6-12 month lifecycle improvement
Required Skills & Qualifications Must-Have Skills
3+ years of experience in DTC retention or CRM marketing roles
Proven success building and optimizing email/SMS campaigns with tools like Klaviyo, Postscript, or Attentive
Strong understanding of customer lifecycle management and behavior-driven segmentation
Analytical mindset with experience in cohort analysis, LTV tracking, and reporting
Clear communicator and confident executor, able to work independently and drive results
Nice-to-Have Skills
Experience working in CPG, beauty, wellness, or health-related verticals
Familiarity with multi-brand portfolios or performance marketing environments
Background in A/B testing frameworks and experimentation roadmaps
Education & Experience
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
Strong understanding of DTC metrics (AOV, LTV, CAC, churn, retention rate)
Who Should Apply You’ll Thrive In This Role If You
Have a builder mentality—you love to create systems that scale
Are highly analytical and results-driven
Thrive in fast-moving environments with lots of ownership
Have a proven track record of increasing LTV and reducing churn
You Should Not Apply If You
Need constant direction or prefer working in rigid structures
Are uncomfortable with tight deadlines and real accountability
Avoid owning the outcome of your work
Why Join Pearl West?
Growth Opportunity: Step into brands at inflection points and directly impact growth
Ownership & Equity: Have a say—and a stake—in the outcome
Performance-First Culture: Results > theater. Speed > endless discussion
Flexible Remote Work: Work from anywhere with high trust and autonomy
Team of Operators: Learn from leaders with real track records of scale and exits
Compensation & Benefits
Salary Range: Based on experience
Bonus/Equity: Performance-based bonus and equity potential
Work Arrangement: Fully remote
Perks: Flexible PTO, team retreats, learning and development budget
Health & Wellness: Monthly wellness stipend
Application Process
Submit your resume and a short cover letter outlining your experience with retention and lifecycle marketing.
Initial interview.
Final interview with marketing/growth leadership.
#J-18808-Ljbffr