Prelude is a life science technology company looking to make the world safer and healthier by accelerating new product development of life‑saving medicine and devices for humans and animals. Our mission is to simplify clinical research through smarter technology and superior service. Clinical trial designs are becoming increasingly complex, making new research more daunting and labor‑intensive for clinical research organizations of all sizes. With Prelude’s Clinical Data Management (CDMS) platform, complex research is made easy through the industry’s most user‑friendly, flexible eClinical technology platform, enabling easy, adaptable trials and automating 90%+ of clinical data management work.
We’re growing quickly and are looking for a results‑driven, highly strategic, and deeply hands‑on VP of Marketing to build, scale, and lead our marketing function from the ground up. If you’ve successfully taken a company from sub‑$10M ARR to meaningful scale while standing out in a competitive market, thrive in dynamic environments, and know how to generate demand while building a brand—this is your role.
What You’ll Do
Lead Generation & Demand Generation
- Own and architect Prelude’s demand generation machine—across paid channels, lifecycle marketing, content, outbound, and experiments.
- Drive predictable, repeatable lead flow that fuels revenue growth.
- Move prospects efficiently through the funnel in close partnership with Sales.
- Build and optimize performance‑focused campaigns with clear goals, data transparency, and measurable results.
Build & Scale the Marketing Function
- Start hands‑on—willing to write the copy, set up campaigns, and run point on GTM initiatives.
- Over time, recruit, develop, and lead a high‑performing marketing team.
- Create processes, systems, and operational rigor that support scaling past $10M ARR and beyond.
Product Marketing & Brand
- Develop compelling product positioning and messaging that resonates deeply with Prelude’s target audience.
- Craft narratives that clearly communicate the value, differentiation, and category leadership of the platform.
- Lead go‑to‑market strategy for new features and product launches; collaborate with Product, Sales, and Leadership to ensure strong adoption and awareness.
- Grow brand awareness and brand loyalty through thoughtful storytelling, PR, content, and market POV.
Strategic Leadership & Cross‑Functional Partnership
- Serve as a key thought partner to the CEO and executive team.
- Roll with the punches—pivot quickly when needed without losing momentum.
- Hold teams accountable while maintaining a culture of clarity, velocity, and ownership.
- Provide strategic insight around market trends, competitive landscape, and positioning.
Who You Are
A Results‑Oriented Operator
- You run toward measurable impact, not vanity metrics.
- You’ve taken a company from <$10M ARR to significant scale, building the marketing engine that powered growth.
- You know what “great” looks like and how to execute toward it with speed and excellence.
A Builder and a Doer
- You are comfortable getting your hands dirty in the early stage—writing emails, running ads, managing tools—while also knowing how to architect a scalable function.
- You have a strong track record of building and mentoring high‑performing teams.
Strategic and Tactical
- You can set a long‑term marketing strategy and jump into the weeds on any given day.
- You’re deeply analytic yet creative with storytelling and brand.
An Adaptive, High‑Velocity Leader
- You thrive in environments that change quickly.
- You stay calm, focused, and resourceful when priorities shift.
- You collaborate openly and communicate clearly.
Qualifications
- 8–12+ years of marketing leadership experience, with at least 3+ years at the Director/VP level.
- Demonstrated success scaling marketing at early‑stage B2B SaaS companies (<$10M ARR → growth).
- Deep expertise in demand generation, lead generation, and revenue marketing.
- Strong product marketing experience with proven ability to craft positioning and messaging.
- Experience managing, mentoring, and growing teams.
- Excellent analytical, communication, and cross‑functional leadership skills.
Seniority level
- Executive
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Software Development
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