AgencyAnalytics is hiring: VP, Marketing in Lancaster

VP Of Marketing

We're a leading B2B SaaS platform serving digital marketing agencies with an all-in-one reporting and client management solution. After reaching $25M ARR and 140+ team members, we're entering our next growth chapter: doubling revenue, expanding into new channels, and strengthening our brand as the category-defining leader. We're looking for a VP of Marketing to help us do just that. As our VP of Marketing, you will be responsible for owning and evolving our marketing strategy to generate a predictable pipeline, support enterprise sales motions, and elevate our brand. This role requires a leader who has scaled B2B SaaS from ~$25M to $50M+ ARR, is obsessed with data-driven demand generation, and is ready to innovate beyond traditional channels. You'll lead a high-performing team across demand gen, content, performance, design, and operations, with deep cross‑functional ties to Sales, RevOps, and Product.

As The VP Of Marketing, You Will

• Own and evolve the demand generation engine across inbound, performance, and content channels.
• Deploy and optimize a $5M+ marketing budget to maximize pipeline efficiency and revenue impact.
• Drive marketing‑sourced pipeline targets in partnership with RevOps and Sales.
• Lead marketing mix diversification: balancing SEO and content with paid, product‑led, and partner‑driven growth.
• Maintain full command of funnel performance metrics and growth levers.
• Forecast, report, and improve MQL‑to‑revenue performance with clarity and precision.
• Build and scale ABM programs for high‑value enterprise and multi‑location accounts.
• Partner with Sales on ICP refinement, messaging alignment, and account‑based campaigns.
• Build out multi‑touch attribution programs and sales enablement assets.
• Launch targeted campaigns that resonate across verticals and stages of the buying journey.
• Translate marketing insights into actionable plays that support quota attainment.
• Lead top‑of‑funnel brand marketing strategy to grow awareness in our category.
• Oversee PR, thought leadership, and social campaigns that elevate company visibility.
• Collaborate with Product Marketing to launch features and tell differentiated product stories.
• Refine messaging to position our vertical SaaS platform with clarity and authority in the agency market.
• Anticipate and respond to evolving marketing trends, including AI's impact on search and content.
• Test and scale emerging channels to complement core SEO and paid engines.
• Evaluate and adopt new MarTech and AI tools to improve campaign efficiency and team performance.
• Ensure demand generation remains resilient and future‑proof in a changing digital landscape.
• Lead and mentor a 15‑person marketing team, including functional leads in growth, content, CRO, and design.
• Set clear goals and unify the team around pipeline and revenue outcomes.
• Foster a high‑accountability, experimentation‑forward culture.
• Represent marketing at the executive level and in meetings with confidence.
• Act as a close strategic partner to the CEO and senior leadership.
• Preferably Toronto‑based, or willing to engage in meaningful onsite time with leadership and the team.

What You'll Bring

• 10+ years of experience, ideally in B2B SaaS marketing, with at least 3+ at the senior leadership level.
• Proven track record scaling from ~$25M to $50M+ ARR in a growth‑stage SaaS company.
• Deep expertise in inbound demand gen, paid performance, SEO / content, and brand marketing.
• Data‑first mindset: comfortable making calls based on funnel data and CAC / LTV models.
• Experience building integrated GTM motions with Sales and Product Marketing.
• Inspiring team builder and mentor with a focus on results, impact, and cohesion.

Why Join Us?

Be part of a high‑growth SaaS success story with proven product‑market fit and global reach.

Own the marketing engine at a pivotal inflection point: build, expand, and define what's next.

Collaborate with an experienced leadership team and a talented, mission‑driven company.

Competitive compensation, meaningful equity, and strong benefits.