Navistar
Product Marketing Director – Commercial Trucks
Navistar, Lisle, Illinois, United States, 60532
Position Overview
International Motors, LLC — (part of TRATON GROUP) — is a North American commercial truck manufacturer with a 175‑year legacy of delivering innovative, dependable, and high‑performance vehicles to fleets and owner‑operators. From regional haul and long‑haul tractors to vocational work trucks, our products are trusted by some of the largest fleets and hardest‑working drivers in the industry.
We’re investing in advanced driver‑assist systems, connected vehicle solutions, and sustainable propulsion technologies — and we need a proven leader to bring these products to market with precision and impact.
The
Product Marketing Director – Commercial Trucks
will own the go‑to‑market strategy for our Class 8 On‑Highway segment portfolio, ensuring each launch, dealer enablement effort, and segment strategy translates into market share growth and customer loyalty.
Responsibilities
Lead go‑to‑market strategy for all International Class 8 On‑Highway trucks
Develop value propositions and product positioning for key market segments: General Freight, Private, and Lease/Rental
Plan and execute new product introductions — including launch strategy, sales enablement, and dealer readiness
Integrate Voice of Customer insights into marketing plans and product messaging
Create sales tools, training, and programs to strengthen dealer and fleet sales performance
Represent the brand at trade shows, industry conferences, and customer events
Develop segment‑specific strategies for small, medium and large fleets, leasing companies, and owner‑operators
Collaborate cross‑functionally with Sales, Service Solutions, Product Development, Brand Communications, and Dealer Network Development
Assist marketing team members to achieve strategic goals and operational excellence
Minimum Requirements
Bachelor’s degree and at least 9 years of marketing, sales, engineering, service operations, or product‑related experience in the commercial vehicle (or related) industry
At least 2 years of lead experience
OR Master’s degree and at least 5 years of relevant experience in the commercial vehicle (or related) industry plus 2 years of lead experience
OR At least 12 years of relevant experience in the commercial vehicle (or related) industry plus 2 years of lead experience
Additional Requirements
Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment‑related work sponsorship for this position.
Desired Skills
Proven success in developing and executing go‑to‑market strategies that drive market share growth
Deep understanding of the commercial truck market, fleet buying cycles, and industry regulations
Strong leadership in cross‑functional, multi‑channel marketing environments
Exceptional communication, presentation, and influencing skills
Proficiency in Microsoft Office Suite and marketing enablement tools
Benefits and Compensation We provide a competitive total rewards package which ensures job satisfaction both on and off the job. We offer market‑based compensation, health benefits, 401(k) match, tuition assistance, EAP, legal insurance, an employee discount program, and more.
For this position, the expected salary range will be commensurate with the candidate’s applicable skills, knowledge and experience.
You can learn more about our comprehensive benefits package at https://careers.international.com/#benefits.
Company Overview International Motors, LLC (d/b/a International Motors USA) is a global leader in the commercial vehicle industry, built on a history of innovation and customer focus. We are now part of the TRATON GROUP, which includes brands such as Scania, MAN, International, and Volkswagen Truck & Bus.
EEO Statement We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process, please email HUB@International.com to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered.
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We’re investing in advanced driver‑assist systems, connected vehicle solutions, and sustainable propulsion technologies — and we need a proven leader to bring these products to market with precision and impact.
The
Product Marketing Director – Commercial Trucks
will own the go‑to‑market strategy for our Class 8 On‑Highway segment portfolio, ensuring each launch, dealer enablement effort, and segment strategy translates into market share growth and customer loyalty.
Responsibilities
Lead go‑to‑market strategy for all International Class 8 On‑Highway trucks
Develop value propositions and product positioning for key market segments: General Freight, Private, and Lease/Rental
Plan and execute new product introductions — including launch strategy, sales enablement, and dealer readiness
Integrate Voice of Customer insights into marketing plans and product messaging
Create sales tools, training, and programs to strengthen dealer and fleet sales performance
Represent the brand at trade shows, industry conferences, and customer events
Develop segment‑specific strategies for small, medium and large fleets, leasing companies, and owner‑operators
Collaborate cross‑functionally with Sales, Service Solutions, Product Development, Brand Communications, and Dealer Network Development
Assist marketing team members to achieve strategic goals and operational excellence
Minimum Requirements
Bachelor’s degree and at least 9 years of marketing, sales, engineering, service operations, or product‑related experience in the commercial vehicle (or related) industry
At least 2 years of lead experience
OR Master’s degree and at least 5 years of relevant experience in the commercial vehicle (or related) industry plus 2 years of lead experience
OR At least 12 years of relevant experience in the commercial vehicle (or related) industry plus 2 years of lead experience
Additional Requirements
Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment‑related work sponsorship for this position.
Desired Skills
Proven success in developing and executing go‑to‑market strategies that drive market share growth
Deep understanding of the commercial truck market, fleet buying cycles, and industry regulations
Strong leadership in cross‑functional, multi‑channel marketing environments
Exceptional communication, presentation, and influencing skills
Proficiency in Microsoft Office Suite and marketing enablement tools
Benefits and Compensation We provide a competitive total rewards package which ensures job satisfaction both on and off the job. We offer market‑based compensation, health benefits, 401(k) match, tuition assistance, EAP, legal insurance, an employee discount program, and more.
For this position, the expected salary range will be commensurate with the candidate’s applicable skills, knowledge and experience.
You can learn more about our comprehensive benefits package at https://careers.international.com/#benefits.
Company Overview International Motors, LLC (d/b/a International Motors USA) is a global leader in the commercial vehicle industry, built on a history of innovation and customer focus. We are now part of the TRATON GROUP, which includes brands such as Scania, MAN, International, and Volkswagen Truck & Bus.
EEO Statement We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process, please email HUB@International.com to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered.
#J-18808-Ljbffr