Noctrix Health
Senior Digital Content & Growth Marketing Manager
Noctrix Health, Pleasanton, California, United States, 94566
Senior Digital Content & Growth Marketing Manager
Pleasanton, CA
NoctrixHealth is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription‑grade therapy with an outstanding user experience. We have pioneered the world’s first drug‑free wearable therapy, clinically proven to alleviate symptoms in adults with drug‑resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with NoctrixHealth.
We are seeking an experienced, strategic, and hands‑on
Senior Digital Content & Growth Marketing Manager
to lead our digital presence and growth marketing efforts. This individual will own all digital platforms, campaigns, and performance strategies to drive awareness, engagement, and qualified leads.
This is a high‑impact role within a fast‑paced, collaborative start‑up environment where creativity, resourcefulness, and executional excellence are essential. The ideal candidate brings deep experience across digital strategy, growth marketing, and performance optimization—ideally with a consumer‑facing mindset and a passion for building scalable digital systems. Medical device or technology experience is preferred but not required.
This is a full‑time, hybrid position located in our Pleasanton Headquarters. We require an in‑office presence of at least 2‑3 days per week.
Responsibilities
Own all digital platforms including websites, digital ads, and social media channels
Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms
Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation
Manage email automation workflows and ensure seamless connectivity across platforms for an efficient and robust digital lead journey
Compile, analyze, and report digital metrics and performance to senior leadership to guide strategy and investment decisions
Growth Initiatives
Identify and evaluate new marketing opportunities and emerging digital channels to drive audience growth and conversion
Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation
Plan, test, and optimize multi‑channel growth campaigns (paid, organic, referral, email, and partnerships)
Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion.
Utilize analytics and insights to refine targeting, messaging, and spend for maximum ROI
Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance
Manage public relations and agency partnerships (digital, creative, and media) to deliver high‑quality and consistent outputs
Collaborate closely with cross‑functional partners including integrated marketing, product, clinical, regulatory, sales, and senior leadership
Serve as a key contributor in shaping the company’s digital presence and growth trajectory as we continue to reach new audiences
Requirements
5+ years of experience in digital marketing, content strategy, or growth marketing roles
Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
Demonstrated ability to design and optimize full‑funnel growth strategies
Exceptional analytical, project‑management, and communication skills
Experience managing external agencies and vendors
A self‑starter with a strategic mindset and a roll‑up‑your‑sleeves attitude
Compensation
Base Pay: $130,000 to $150,000 per year + bonus + stock options
As set forth in Noctrix Health’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr
NoctrixHealth is redefining the treatment of chronic neurological disorders with clinically validated therapeutic wearables. Our team of medical device specialists, neuroscientists, and consumer electronics engineers is dedicated to delivering prescription‑grade therapy with an outstanding user experience. We have pioneered the world’s first drug‑free wearable therapy, clinically proven to alleviate symptoms in adults with drug‑resistant Restless Legs Syndrome (RLS). Be part of our mission to transform healthcare, improve lives, and drive meaningful change with NoctrixHealth.
We are seeking an experienced, strategic, and hands‑on
Senior Digital Content & Growth Marketing Manager
to lead our digital presence and growth marketing efforts. This individual will own all digital platforms, campaigns, and performance strategies to drive awareness, engagement, and qualified leads.
This is a high‑impact role within a fast‑paced, collaborative start‑up environment where creativity, resourcefulness, and executional excellence are essential. The ideal candidate brings deep experience across digital strategy, growth marketing, and performance optimization—ideally with a consumer‑facing mindset and a passion for building scalable digital systems. Medical device or technology experience is preferred but not required.
This is a full‑time, hybrid position located in our Pleasanton Headquarters. We require an in‑office presence of at least 2‑3 days per week.
Responsibilities
Own all digital platforms including websites, digital ads, and social media channels
Lead the implementation of digital content strategy, ensuring cohesive brand storytelling across all platforms
Oversee digital campaign development, execution, and optimization to drive brand awareness and lead generation
Manage email automation workflows and ensure seamless connectivity across platforms for an efficient and robust digital lead journey
Compile, analyze, and report digital metrics and performance to senior leadership to guide strategy and investment decisions
Growth Initiatives
Identify and evaluate new marketing opportunities and emerging digital channels to drive audience growth and conversion
Develop and execute growth strategies that accelerate brand visibility, engagement, and lead generation
Plan, test, and optimize multi‑channel growth campaigns (paid, organic, referral, email, and partnerships)
Partner with integrated marketing and sales teams to ensure alignment across the full lead journey—from awareness to conversion.
Utilize analytics and insights to refine targeting, messaging, and spend for maximum ROI
Continuously assess and implement tools, technologies, and partnerships to enhance digital marketing performance
Manage public relations and agency partnerships (digital, creative, and media) to deliver high‑quality and consistent outputs
Collaborate closely with cross‑functional partners including integrated marketing, product, clinical, regulatory, sales, and senior leadership
Serve as a key contributor in shaping the company’s digital presence and growth trajectory as we continue to reach new audiences
Requirements
5+ years of experience in digital marketing, content strategy, or growth marketing roles
Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree a plus
Proven success leading digital and growth initiatives in consumer, technology, or healthcare industries
Strong understanding of digital ecosystems, including paid media, social platforms, CRM/email automation, analytics, and website management
Demonstrated ability to design and optimize full‑funnel growth strategies
Exceptional analytical, project‑management, and communication skills
Experience managing external agencies and vendors
A self‑starter with a strategic mindset and a roll‑up‑your‑sleeves attitude
Compensation
Base Pay: $130,000 to $150,000 per year + bonus + stock options
As set forth in Noctrix Health’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
#J-18808-Ljbffr