Red Sky
Head of Marketing - new startup (healthcare)
Be among the first 25 applicants.
About Us We’re building new healthcare for men. We’re starting from zero and looking for a Head of Marketing to design and drive our growth engine from day one. We’re not hiring a “manager.” We’re looking for a builder and growth leader who thrives in fast‑paced, data‑driven environments and knows how to turn marketing into measurable traction. Our ideal candidate comes with a toolkit and experience and is hungry for more.
What you’ll do
- Strategic collaboration – co‑create company and product strategy with the CEO and Product Lead, aligning growth with product and market opportunities.
- Growth & positioning strategy – design and execute a full 360° marketing strategy (awareness + conversion + retention) tailored to the health and wellness market.
- Performance marketing – build and optimize acquisition funnels across Google, Meta, e‑mail, and remarketing channels.
- Marketing automation – implement scalable automation tools and processes to drive efficiency and growth.
- Analytics & optimization – make data‑driven decisions based on key metrics (LTV/CAC, ROI, ARPU, churn, conversion) and continuously improve results.
- Teambuilding & leadership – recruit and lead a high‑performing marketing team across paid, organic, creative, and influencer verticals.
- Influencer marketing – develop new cross‑platform influencer brands and ambassador channels, blending expert credibility with brand storytelling.
- Content & communication pipeline – manage a multi‑channel content ecosystem (video, social, blog, e‑mail, ads) that educates, engages, and converts.
- Brand building & PR – drive brand awareness through digital and traditional channels (TV, podcasts, print, and media partnerships).
- Testing & iteration – run A/B tests, iterate messaging, and optimize campaigns for performance and ROI.
- Compliance leadership – ensure all marketing activity meets healthcare advertising and data compliance standards (PL/EU, Google/Meta Ads, LegitScript).
What we’re looking for
- 5+ years in digital marketing, with 3+ years in a hands‑on role leading growth campaigns and at least one documented success.
- Deep hands‑on expertise in marketing automation across Google, Meta, e‑mail, and remarketing channels (TikTok and LinkedIn are a plus).
- Proven ability to design and execute 360° marketing strategies spanning creative, performance, content, analytics, and growth.
- Demonstrated track record of high‑performing campaigns with clear ROI, CPA, and LTV/CAC metrics.
- Ability to run integrated, full‑funnel marketing (awareness + conversion + retention).
- Capable of implementing and integrating tools like GA4 + BigQuery, Google Tag Manager (server‑side setup a plus), marketing automation platforms, CRM systems, and has a foundational understanding of CDPs and advanced segmentation.
- Experience with SEO/SEM and some knowledge of GEO (Generative Engine Optimization).
- Strong analytical and KPI‑driven mindset – planning, execution, and optimization based on measurable results.
- Readiness for a build‑from‑scratch, high agency model with strategic ownership and hands‑on involvement.
- Fluent in Polish and English.
Strong plus
- Knowledge of the Polish social media and wellness ecosystem.
- Familiarity with modern MarTech stacks (CRM, automation, analytics, attribution, AI‑driven tools).
- Ability to manage multi‑channel content pipelines (video, social, blog, ads, e‑mail).
- Experience in testing and optimizing communication – A/B testing, message iteration, data‑informed decisions.
Nice to have
- Proficiency in managing cross‑platform influencer marketing with own playbooks, testing frameworks, and best practices.
- Experience in building a brand in healthtech from concept to market awareness.
- Experience in PR and media communications (TV, podcasts, print, industry publications) targeting the 35‑60 audience.
- Understanding of medical marketing compliance (PL/EU regulations, Google/Meta Ads certifications, LegitScript).
- Insight into healthcare markets in Poland and the EU, including B2C and B2B2C models.
What’s in it for you
- Co‑create and lead a healthcare startup from day one.
- Backing from a seasoned startup studio with deep industry connections.
- Competitive compensation: from PLN 15,000 net (B2B) + VAT.
- Equity package in the company you help build.
- Access to unique know‑how, top experts, and global business partners.
Seniority level
Not Applicable
Employment type
Full‑time
Job function
Information Technology
Industries
Technology, Information and Internet
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