Caesars Entertainment
Marketing Responsibilities
Develops and implements annual Marketing plan unique for the property that supports and is supported by the overall brand strategy for the company and generates trial and builds long term relationships with customers.
Develops and manages annual budget and annual capital plan with acceptable returns on investment.
Achieves maximum revenue in each targeted market segment for gaming, hotel, and food and beverage.
Achieves revenue and profit targets for entertainment.
Develop advertising campaigns, promotions, special events, and direct marketing campaigns that generate acceptable returns on sales and are well executed as a result of coordinating efforts with gaming, hotel and food and beverage operations.
Responsible for all property advertising and public relations and coordinating these functions with brand advertising.
Contributes to ideas to grow existing business and expand into new business opportunities.
Manage 3rd Party Strategic Alliances and hold accountable to agreed outcomes and timelines.
Anticipates and reacts to changes in competition, planning assumptions, and will alter plans as necessary.
Interprets management philosophy to others, translating concepts into practical applications and analyzing and modifying systems based on given management concepts.
Analyzes property's customer service scores and recommends improvements.
Acts as advocate for the customer.
Coordinates all marketing plans and activities with casino marketing.
Hires, trains, and effectively manages a marketing staff.
Monitors direct report performance standards and holds managers accountable for performance.
Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees to accomplish tasks on time and within budget.
Meets individually with employees to discuss career goals, identify skills needed to achieve goals, and develop action plans to satisfy both.
Assists employees through the development process by following up regularly and holding employees accountable to the plan.
Directs all retail marketing functions: advertising, entertainment, public relations, special events and Social Media.
Develops and executes short and long-term marketing strategies to support property/brand growth, volume, revenue, and retention goals.
Oversees the development and successful execution of special events that stimulate patronage by targeted customers.
General Requirements
Four year (B.A./B.S.) in Marketing or related field preferred; preference for an MBA.
Seven to ten years experience in a senior Marketing position with direct responsibility for revenue generation and staff management.
Hospitality or service industry experience preferred.
Must have previous examples of work that demonstrates creativity and innovation.
Ability to analyze competitive information and internal financial information and develop plans with measurable results.
Creative and innovative problem-solving skills.
Ability to develop effective working relationships with peers.
Coordinate Marketing activities with operating departments.
Must possess financial abilities and cost control techniques.
Ability to develop and implement annual Marketing plans.
Must possess excellent communication skills, particularly those skills needed to work with outside vendors in related fields of marketing as well as dissatisfied and upset customers.
Must be able to read, write, speak, and understand English.
Must be able to manage multiple objectives and tasks simultaneously and continually assess and re‑set priorities.
Ability to represent company at public functions and speak to groups of all sizes.
Excellent interpersonal, customer service, communication, and team building skills are required.
Physical, Mental, and Environmental Demands Physical & Mental
Ability to speak distinctly and persuasively.
Must be able to bend, reach, kneel, twist, and grip items while working at an assigned office area.
Must have the manual dexterity to operate office equipment such as a 10 key adding machine, PC, fax machine, and photocopier.
Must be able to respond to visual and aural cues.
Work Environment
Must be able to tolerate a smoke‑filled environment for up to eight hours.
Must be able to maneuver to all areas of the casino.
Ability to simultaneously manage several projects and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
Positions that have contact with the public require the ability to work in a noisy environment and may be exposed to guests who use tobacco products. Also, non‑public contact positions may be required to enter public areas from time to time, in connection with their duties, and may be subject to the same environment.
Disclaimer This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
About Us At Harrah’s and Caesars Republic Lake Tahoe, we want you as a partner in a win‑win relationship. We want you to maximize your skills and talents to become the best you can be in your chosen field. We are proud to be one of the leaders in the hospitality business. One of the reasons our resorts have consistently received 4‑Star and 4‑Diamond Awards is because of the friendly, top‑quality people we hire to serve our guests.
Harrah’s and Caesars Republic Lake Tahoe are located on the south shore of magnificent Lake Tahoe, America’s largest alpine lake and number one vacation destination. Visitors are drawn to Lake Tahoe’s year‑round recreation, which includes skiing and snowboarding in the winter months and hiking, fishing, mountain biking, golf, kayaking, sailing and a plethora of other recreation opportunities in the spring, summer and fall. Add to this, the lively, round‑the‑clock gaming and indoor entertainment, world‑class amenities, which include two heated pools, a full‑service health spa, various restaurants, including the world renowned Hell’s Kitchen, 1,254 rooms and suites plus excellent guest service, and you can understand why Harrah’s & Caesars Republic are popular choices for travelers and vacationers throughout the year.
Besides living in one of the Earth’s most beautiful locations you will join a company that understands how to treat employees. As an industry leader, Harrah’s believes a successful company starts with satisfied employees. Whether it’s professional advancement or personal recognition, Harrah’s provides accolades and incentives as you move along your career path.
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Develops and implements annual Marketing plan unique for the property that supports and is supported by the overall brand strategy for the company and generates trial and builds long term relationships with customers.
Develops and manages annual budget and annual capital plan with acceptable returns on investment.
Achieves maximum revenue in each targeted market segment for gaming, hotel, and food and beverage.
Achieves revenue and profit targets for entertainment.
Develop advertising campaigns, promotions, special events, and direct marketing campaigns that generate acceptable returns on sales and are well executed as a result of coordinating efforts with gaming, hotel and food and beverage operations.
Responsible for all property advertising and public relations and coordinating these functions with brand advertising.
Contributes to ideas to grow existing business and expand into new business opportunities.
Manage 3rd Party Strategic Alliances and hold accountable to agreed outcomes and timelines.
Anticipates and reacts to changes in competition, planning assumptions, and will alter plans as necessary.
Interprets management philosophy to others, translating concepts into practical applications and analyzing and modifying systems based on given management concepts.
Analyzes property's customer service scores and recommends improvements.
Acts as advocate for the customer.
Coordinates all marketing plans and activities with casino marketing.
Hires, trains, and effectively manages a marketing staff.
Monitors direct report performance standards and holds managers accountable for performance.
Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees to accomplish tasks on time and within budget.
Meets individually with employees to discuss career goals, identify skills needed to achieve goals, and develop action plans to satisfy both.
Assists employees through the development process by following up regularly and holding employees accountable to the plan.
Directs all retail marketing functions: advertising, entertainment, public relations, special events and Social Media.
Develops and executes short and long-term marketing strategies to support property/brand growth, volume, revenue, and retention goals.
Oversees the development and successful execution of special events that stimulate patronage by targeted customers.
General Requirements
Four year (B.A./B.S.) in Marketing or related field preferred; preference for an MBA.
Seven to ten years experience in a senior Marketing position with direct responsibility for revenue generation and staff management.
Hospitality or service industry experience preferred.
Must have previous examples of work that demonstrates creativity and innovation.
Ability to analyze competitive information and internal financial information and develop plans with measurable results.
Creative and innovative problem-solving skills.
Ability to develop effective working relationships with peers.
Coordinate Marketing activities with operating departments.
Must possess financial abilities and cost control techniques.
Ability to develop and implement annual Marketing plans.
Must possess excellent communication skills, particularly those skills needed to work with outside vendors in related fields of marketing as well as dissatisfied and upset customers.
Must be able to read, write, speak, and understand English.
Must be able to manage multiple objectives and tasks simultaneously and continually assess and re‑set priorities.
Ability to represent company at public functions and speak to groups of all sizes.
Excellent interpersonal, customer service, communication, and team building skills are required.
Physical, Mental, and Environmental Demands Physical & Mental
Ability to speak distinctly and persuasively.
Must be able to bend, reach, kneel, twist, and grip items while working at an assigned office area.
Must have the manual dexterity to operate office equipment such as a 10 key adding machine, PC, fax machine, and photocopier.
Must be able to respond to visual and aural cues.
Work Environment
Must be able to tolerate a smoke‑filled environment for up to eight hours.
Must be able to maneuver to all areas of the casino.
Ability to simultaneously manage several projects and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
Positions that have contact with the public require the ability to work in a noisy environment and may be exposed to guests who use tobacco products. Also, non‑public contact positions may be required to enter public areas from time to time, in connection with their duties, and may be subject to the same environment.
Disclaimer This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
About Us At Harrah’s and Caesars Republic Lake Tahoe, we want you as a partner in a win‑win relationship. We want you to maximize your skills and talents to become the best you can be in your chosen field. We are proud to be one of the leaders in the hospitality business. One of the reasons our resorts have consistently received 4‑Star and 4‑Diamond Awards is because of the friendly, top‑quality people we hire to serve our guests.
Harrah’s and Caesars Republic Lake Tahoe are located on the south shore of magnificent Lake Tahoe, America’s largest alpine lake and number one vacation destination. Visitors are drawn to Lake Tahoe’s year‑round recreation, which includes skiing and snowboarding in the winter months and hiking, fishing, mountain biking, golf, kayaking, sailing and a plethora of other recreation opportunities in the spring, summer and fall. Add to this, the lively, round‑the‑clock gaming and indoor entertainment, world‑class amenities, which include two heated pools, a full‑service health spa, various restaurants, including the world renowned Hell’s Kitchen, 1,254 rooms and suites plus excellent guest service, and you can understand why Harrah’s & Caesars Republic are popular choices for travelers and vacationers throughout the year.
Besides living in one of the Earth’s most beautiful locations you will join a company that understands how to treat employees. As an industry leader, Harrah’s believes a successful company starts with satisfied employees. Whether it’s professional advancement or personal recognition, Harrah’s provides accolades and incentives as you move along your career path.
#J-18808-Ljbffr