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Virgin Pulse

Member Communications Manager, TPA

Virgin Pulse, Minneapolis, Minnesota, United States, 55400

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Overview Who We Are Ready to create a healthier world? We are ready for you! Personify Health is on a mission to simplify and personalize the health experience to improve healthand reduce costs for companies and their people. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.

Responsibilities Ready to Shape Communications That Transform the Member Experience?

We're seeking a strategic communications professional who can develop and optimize both digital and print communications strategies that support Personify Health's Third Party Administrator (TPA) members. As our TPA Member Communications Manager, you'll create compelling, accessible, and informative communications that foster member engagement, understanding, and satisfaction throughout every stage of their health and wellbeing journey.

What makes this role different:

Strategic leadership:

Develop comprehensive communications strategy aligned with organizational goals and unique needs of TPA members

Member advocacy:

Act as voice and advocate for TPA health plan members, ensuring communications address their needs, concerns, and aspirations

Multi-channel expertise:

Oversee both digital communications (email campaigns, mobile messaging, SMS) and print materials (welcome kits, benefit guides, member letters)

Cross-functional collaboration:

Partner with marketing, legal, compliance, product, and operations teams throughout communications lifecycle

What You'll Actually Do Lead strategic communications:

Develop and implement comprehensive communications strategy that aligns with organizational goals while analyzing member demographics, preferences, and feedback to inform messaging approaches.

Translate complex information:

Convert complex healthcare information and regulatory requirements into clear, approachable content for diverse member populations across all communication channels.

Manage digital communications:

Oversee creation, distribution, and optimization of digital communications including email campaigns, mobile messaging, and SMS to drive activation and engagement.

Optimize through analytics:

Utilize analytics tools to monitor member engagement, identify trends, and adjust strategies for improved outcomes and member satisfaction.

Oversee print production:

Manage end-to-end process of producing print materials such as welcome kits, informational brochures, benefit guides, and member letters with accuracy and visual appeal.

Coordinate vendor relationships:

Work with design teams, internal partners, and vendors to ensure materials are delivered on schedule while maintaining quality standards.

Enhance member experience:

Regularly review member experience metrics to identify improvement opportunities while working closely with stakeholders to meet member and client needs.

Lead project execution:

Manage communications projects from ideation to execution, coordinating timelines, resources, and stakeholder input for successful delivery.

Ensure compliance alignment:

Collaborate with legal, compliance, product, and operations teams throughout communications lifecycle while maintaining detailed documentation for transparency.

Qualifications What You Bring to Our Mission The communications foundation:

Bachelor's degree in Communications, Marketing, Public Relations, or related field

Minimum 5 years experience in communications management

At least 2 years in health plan, TPA, or related healthcare space (essential for driving member engagement in complex health ecosystems)

The strategic expertise:

Demonstrated understanding of health plan/TPA member lifecycle

Experience leading strategy, development, and execution of strategic communications for digital and print channels

Strong project management capabilities with proven experience managing complex, multi-stakeholder initiatives

The technical competencies:

Proficiency in communications technology platforms (CRMs, email platforms, content management systems) and analytics tools

Ability to utilize data and analytics to monitor engagement, identify trends, and optimize communication strategies

Experience coordinating with design teams and vendors for print material production

The professional qualities:

Exceptional writing, editing, and presentation skills with sharp attention to detail and audience sensitivity

Ability to thrive in fast-paced, evolving environment while balancing multiple priorities and deadlines

Commitment to member-centered communication, accessibility, and regulatory compliance

Strong cross-functional collaboration skills for working with marketing, legal, compliance, product, and operations teams

Member advocacy mindset ensuring communications address needs, concerns, and aspirations of TPA health plan members

Why You'll Love It Here We believe in total rewards that actually matter—not just competitive packages, but benefits that support how you want to live and work.

Your wellbeing comes first:

Comprehensive medical and dental coverage through our own health solutions (yes, we use what we build!)

Mental health support and wellness programs designed by experts who get it

Flexible work arrangements that fit your life, not the other way around

Financial security that makes sense:

Retirement planning support to help you build real wealth for the future

Basic Life and AD&D Insurance plus Short-Term and Long-Term Disability protection

Employee savings programs and voluntary benefits like Critical Illness and Hospital Indemnity coverage

Growth without limits:

Professional development opportunities and clear career progression paths

Mentorship from industry leaders who want to see you succeed

Learning budget to invest in skills that matter to your future

A culture that energizes:

People Matter:

Inclusive community where every voice matters and diverse perspectives drive innovation

One Team One Dream:

Collaborative environment where we celebrate wins together and support each other through challenges

We Deliver:

Mission-driven work that creates real impact on people's health and wellbeing, with clear accountability for results

Grow Forward:

Continuous learning mindset with team events, recognition programs, and celebrations that make work genuinely enjoyable

The practical stuff:

Competitive base salary plus that rewards your success

Unlimited PTO policy because rest and recharge time is non-negotiable

Benefits effective day one—because you shouldn’t have to wait to be taken care of

Ready to create a healthier world?

We're ready for you.

No candidate will meet every single qualification listed. If your experience looks different but you think you can bring value to this role, we'd love to learn more about you.

Personify Health is an equal opportunity organization and is committed to diversity, inclusion, equity, and social justice.

In compliance with all states and cities that require transparency of pay, the base compensation for this position ranges from $75,000 - $95,000. Note that compensation may vary based on location, skills, and experience. This position is eligible for 10% target bonus/variable compensation as well as health, dental, vision, mental health and other benefits.

We strive to cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive. Personify Health is committed to driving Diversity, Equity, Inclusion and Belonging (DEIB) for all stakeholders: employees (at each organization level), members, clients and the communities in which we operate. Diversity is core to who we are and critical to our work in health and wellbeing.

#WeAreHiring #PersonifyHealth

Beware of Hiring Scams: Personify Health will never ask for payment or sensitive personal information such as social security numbers during the hiring process. All official communication will come from a verified company email address. If you receive suspicious requests or communications, please report them totalent@personifyhealth.com. All of our legitimate openings can be found on the Personify HealthCareer Site.

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