Callaway Golf
Marketing Manager, Travel Luggage
Join OGIO to lead integrated marketing strategies for travel luggage.
Responsibilities
Translate consumer and market insights into actionable strategies that influence creative direction, messaging, and product storytelling.
Develop and execute integrated marketing plans that drive brand awareness, product adoption, and consumer engagement across DTC, retail, and wholesale channels.
Align category initiatives with brand strategy, seasonal priorities, and global campaign calendars.
Manage and track annual marketing budgets for the travel category, monitoring ROI and performance metrics.
Lead go‑to‑market plans for new travel collections from concept to post‑launch analysis.
Partner with product, creative, and e‑commerce teams to craft narratives that highlight innovation, function, and premium craftsmanship.
Manage multi‑channel campaigns across paid media, social, PR, influencer, experiential, and retail activations.
Deliver consistent brand expression across all consumer touchpoints, including digital, packaging, retail, and partnerships.
Oversee creation of compelling content that showcases the travel lifestyle through photography, video, and digital storytelling.
Collaborate with creative teams to produce campaign visuals, social assets, and brand moments that inspire movement and confidence.
Build relationships with creators, athletes, and travelers who authentically embody OGIO’s brand ethos.
Partner with PR and communications teams to secure earned media, press coverage, and product placement opportunities.
Plan and execute experiential activations, pop‑ups, and community events that strengthen brand connection and generate organic awareness.
Track and optimize campaign performance, awareness growth, engagement, and conversion metrics.
Translate insights into optimizations that enhance future campaigns.
Monitor competitive landscape and travel‑gear trends to identify new opportunities for differentiation.
Qualifications
4+ years of experience in brand or product marketing within luggage, outdoor, or lifestyle brands.
Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
Strong verbal and written communication skills with the ability to craft engaging social copy.
Creative and strategic thinker with the ability to work independently in a fast‑paced environment.
Hands‑on experience with digital ad platforms (Google Ads, Meta, TikTok, YouTube) and campaign management tools for running, tracking, and optimizing paid campaigns.
Working knowledge of CRM and email platforms (Salesforce Marketing Cloud, Klaviyo, HubSpot, etc.) to execute lifecycle and retention campaigns across travel consumer segments.
Technical Competencies
Ability to analyze data, extract insights, and adjust strategies based on performance metrics.
Proficiency in Google Analytics, Meta Ads Manager, and other performance dashboards to monitor KPIs, track ROI, and optimize campaigns based on data insights.
Hands‑on experience with digital ad platforms (Google Ads, Meta, TikTok, YouTube) and campaign management tools for running, tracking, and optimizing paid campaigns.
Working knowledge of CRM and email platforms (Salesforce Marketing Cloud, Klaviyo, HubSpot, etc.) to execute lifecycle and retention campaigns across travel consumer segments.
DE&I & EEOC We celebrate diversity and encourage all qualified applicants to apply. Inclusion & diversity initiatives are part of our workplace culture and hiring practices.
Salary $89,100.00 – $133,600.00 annual.
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Responsibilities
Translate consumer and market insights into actionable strategies that influence creative direction, messaging, and product storytelling.
Develop and execute integrated marketing plans that drive brand awareness, product adoption, and consumer engagement across DTC, retail, and wholesale channels.
Align category initiatives with brand strategy, seasonal priorities, and global campaign calendars.
Manage and track annual marketing budgets for the travel category, monitoring ROI and performance metrics.
Lead go‑to‑market plans for new travel collections from concept to post‑launch analysis.
Partner with product, creative, and e‑commerce teams to craft narratives that highlight innovation, function, and premium craftsmanship.
Manage multi‑channel campaigns across paid media, social, PR, influencer, experiential, and retail activations.
Deliver consistent brand expression across all consumer touchpoints, including digital, packaging, retail, and partnerships.
Oversee creation of compelling content that showcases the travel lifestyle through photography, video, and digital storytelling.
Collaborate with creative teams to produce campaign visuals, social assets, and brand moments that inspire movement and confidence.
Build relationships with creators, athletes, and travelers who authentically embody OGIO’s brand ethos.
Partner with PR and communications teams to secure earned media, press coverage, and product placement opportunities.
Plan and execute experiential activations, pop‑ups, and community events that strengthen brand connection and generate organic awareness.
Track and optimize campaign performance, awareness growth, engagement, and conversion metrics.
Translate insights into optimizations that enhance future campaigns.
Monitor competitive landscape and travel‑gear trends to identify new opportunities for differentiation.
Qualifications
4+ years of experience in brand or product marketing within luggage, outdoor, or lifestyle brands.
Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
Strong verbal and written communication skills with the ability to craft engaging social copy.
Creative and strategic thinker with the ability to work independently in a fast‑paced environment.
Hands‑on experience with digital ad platforms (Google Ads, Meta, TikTok, YouTube) and campaign management tools for running, tracking, and optimizing paid campaigns.
Working knowledge of CRM and email platforms (Salesforce Marketing Cloud, Klaviyo, HubSpot, etc.) to execute lifecycle and retention campaigns across travel consumer segments.
Technical Competencies
Ability to analyze data, extract insights, and adjust strategies based on performance metrics.
Proficiency in Google Analytics, Meta Ads Manager, and other performance dashboards to monitor KPIs, track ROI, and optimize campaigns based on data insights.
Hands‑on experience with digital ad platforms (Google Ads, Meta, TikTok, YouTube) and campaign management tools for running, tracking, and optimizing paid campaigns.
Working knowledge of CRM and email platforms (Salesforce Marketing Cloud, Klaviyo, HubSpot, etc.) to execute lifecycle and retention campaigns across travel consumer segments.
DE&I & EEOC We celebrate diversity and encourage all qualified applicants to apply. Inclusion & diversity initiatives are part of our workplace culture and hiring practices.
Salary $89,100.00 – $133,600.00 annual.
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