Designer (Web, Packaging, Graphic, Digital) I Job at The Fountain Group in New Y

The Fountain Group is currently seeking a Social Media Trends Analyst for a prominent client of ours. This position is located in NYC, NY.

Details for the position:

• Job Title: Social Media Trends Analyst (Hybrid – NYC)
• Pay Rate: $38.21 / hour
• Schedule: Hybrid (3 days onsite, 2 days remote)
• Duration: 23 1/2 month contract (potential to extend/convert based on performance/budget)
• Experience: 2–3 years
• Focus Platforms: TikTok & Instagram
• Preferred Tools: Sprinklr, Traackr, Dash Hudson

About the Role

We’re seeking a trend-driven, culturally connected Social Media Trends Analyst to identify emerging digital conversations, support community management, and deliver actionable social insights. This role is ideal for someone experienced in fast-paced, high-visibility social environments—preferably within notable brands, industries, or large corporations with strong social media footprints.

Key Roles & Responsibilities

Social Trendspotting & Insight Development

• Act as the brand’s social trendspotter and community advocate.
• Decode social buzz to build reports that inspire strategic content and storytelling.
• Spark conversations through daily social listening to fuel fresh content ideas.
• Monitor local platforms to ensure brand consistency across social channels.
• Stay on top of cutting‑edge social platform updates, features, and tools.

Primary Responsibilities

1. Social Listening

• Monitor and analyze online conversations, sentiment, mentions, and competitor activity.
• Identify emerging TikTok and Instagram trends and proactively share findings with internal teams.
• Track campaign performance and manage brand reputation using actionable insights.
• Partner cross‑functionally (Marketing, Product, etc.) to provide insights that shape content and product ideation.

2. Community Management

• Support local markets with community and platform management.
• Respond to inquiries, ensure consistency of community guidelines, and maintain social network health.
• Collaborate with Communications teams to develop social FAQs for product launches.
• Keep global and internal teams informed on new social features, platform updates, and trends.
• Regularly review local social platforms to ensure branding, tone, and legal requirements are met.

3. Reporting & Data Analysis

• Execute monthly reporting, analyzing key insights with the Social Media Director.
• Support social analytics requests across markets and track performance of product and brand campaigns.
• Use trend analysis tools to inform content creation and assist with social listening requests from cross‑functional teams.

4. Trend Spotting

• Conduct daily trendspotting on TikTok and Instagram, identifying emerging content opportunities.
• Create and distribute a weekly trendspotting newsletter to key markets.
• Stay current on new social platforms, tools, best practices, and industry shifts; confidently present findings to internal teams.

Qualifications

• 2–3 years of experience in social media trends, social listening, or community management.
• Strong knowledge of TikTok & Instagram platforms, culture, and algorithm behavior.
• Experience working in consumer, lifestyle, beauty, or large corporate environments preferred.
• Exceptional organizational skills with the ability to manage multiple live projects.
• Highly trend‑led, culturally aware, and creative.
• Excellent verbal and written communication skills.
• Strong analytical abilities, able to extract insights from metrics and translate them into opportunities.
• Preferred experience with: Sprinklr, Traackr, Dash Hudson.