MirrorWeb
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Product Marketing Manager
role at
MirrorWeb
MirrorWeb is a fast‑growing, Manchester‑born scale‑up with headquarters in Austin, Texas. We've earned a global reputation for enabling financial firms to manage risk through cutting‑edge data archiving and supervision solutions. Our platform captures, monitors and stores all digital communications - whether it's emails, MS Teams conversations, iMessages, or anything else - helping businesses comply with strict regulations and avoid costly fines like the $5 billion issued by the SEC in 2023.
Our mission is simple: to allow firms to communicate freely and confidently with the knowledge that all messages will be monitored and flagged in real‑time if noncompliant. Having recently secured significant investment from Mainsail Partners, we're ready for our next phase of rapid expansion in the U.S. market and beyond.
About The Role We're seeking an experienced Product Marketing Manager to drive competitive positioning and go‑to‑market execution as we scale. Based in our Austin office, you'll translate our technical capabilities into compelling market messaging, enable our sales team to win in competitive enterprise deals, and drive adoption of AI‑powered communications supervision.
This hands‑on role involves competitive intelligence, creating sales enablement materials that actually get used, and leading product launch execution from messaging through sales readiness. It reports to the VP Product and offers a unique opportunity to influence revenue outcomes and build your strategic PMM skills at a critical growth stage.
Key Responsibilities
Design and execute a systematic win/loss interview program to understand why we win and lose deals
Develop comprehensive competitive battle cards and positioning frameworks for key competitors
Analyze competitive trends and synthesize insights into strategic positioning recommendations
Partner with product and sales leadership to translate competitive intelligence into actionable sales strategy and product positioning
Establish competitive monitoring processes and create regular competitive briefings for sales and leadership teams
Create sales collateral that drives adoption and results: pitch decks, one‑pagers, demo scripts, ROI calculators, and objection handlers
Develop customer case studies and reference materials that resonate with mid‑market and enterprise buyers
Design and deliver competitive training programs to sales teams with measurable impact on win rates
Build playbooks for key use cases, verticals (RIA, BD, PE), and product combinations
Partner with Sales leadership to diagnose enablement gaps and prioritize high‑impact materials
Product Launch Ownership
Own go‑to‑market strategy and execution for product releases
Drive cross‑functional launch planning across Product, Sales, Marketing, and Customer Success
Develop launch messaging, positioning, and enablement materials
Create comprehensive launch enablement including feature overviews, competitive comparisons, and value propositions
Track launch success metrics including adoption rates, attach rates, and revenue impact
Strategic Market Positioning
Develop and evolve positioning and messaging frameworks for our platform as we move upmarket
Translate technical capabilities into business value for compliance officers and financial services executives
Create vertical‑specific messaging strategies for RIA, broker‑dealer, and private equity segments
Conduct primary research with customers and prospects to uncover buyer pain points, decision criteria, and competitive dynamics
Synthesize market insights into strategic recommendations that inform product roadmap and GTM priorities
Cross‑Functional Leadership
Provide competitive intelligence that shapes product roadmap decisions
Partner with our marketing team on positioning‑aligned campaigns and content
Collaborate with Revenue Operations on win/loss tracking and competitive analysis
Present insights and recommendations to executive leadership
Qualifications Required
3‑5 years of product marketing experience in B2B SaaS with demonstrated impact on win rates or revenue
Strategic thinking combined with strong execution skills
Experience designing competitive intelligence approaches and conducting win/loss analysis
Proven ability creating sales enablement programs with measurable business impact
Track record owning product launches including GTM strategy and cross‑functional coordination
Strong analytical capabilities and data‑driven decision making
Excellent communication skills with ability to present to leadership
Proficiency with Salesforce, sales enablement platforms, and analytics tools
Preferred
Experience in regulated industries, particularly financial services or compliance technology
Understanding of FINRA/SEC compliance and financial services buying cycles
Background with communications, collaboration, or security software
Experience repositioning products for upmarket expansion
PE‑backed or high‑growth startup experience
What’s on Offer
Comprehensive Health Coverage – Premium medical, dental, and vision plans to keep you and your family healthy.
Life Assurance – Financial peace of mind for you and your loved ones.
401(k) Retirement Plan – We invest in your future with a 3% non‑elective contribution, regardless of your own contributions.
Generous Paid Time Off – 20 days PTO, plus a day off on your birthday and paid sick leave so you can recharge and celebrate.
Enhanced Family Leave – Extra support for life’s most important moments.
Flexible Lifestyle Benefits – $100 monthly Juno allowance to spend on health, wellness, learning, or whatever matters most to you.
Equity Appreciation Rights (EAR) – Share in our success with an opportunity to benefit from the company’s growth through our equity incentive program.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Product Management
Software Development
#J-18808-Ljbffr
Product Marketing Manager
role at
MirrorWeb
MirrorWeb is a fast‑growing, Manchester‑born scale‑up with headquarters in Austin, Texas. We've earned a global reputation for enabling financial firms to manage risk through cutting‑edge data archiving and supervision solutions. Our platform captures, monitors and stores all digital communications - whether it's emails, MS Teams conversations, iMessages, or anything else - helping businesses comply with strict regulations and avoid costly fines like the $5 billion issued by the SEC in 2023.
Our mission is simple: to allow firms to communicate freely and confidently with the knowledge that all messages will be monitored and flagged in real‑time if noncompliant. Having recently secured significant investment from Mainsail Partners, we're ready for our next phase of rapid expansion in the U.S. market and beyond.
About The Role We're seeking an experienced Product Marketing Manager to drive competitive positioning and go‑to‑market execution as we scale. Based in our Austin office, you'll translate our technical capabilities into compelling market messaging, enable our sales team to win in competitive enterprise deals, and drive adoption of AI‑powered communications supervision.
This hands‑on role involves competitive intelligence, creating sales enablement materials that actually get used, and leading product launch execution from messaging through sales readiness. It reports to the VP Product and offers a unique opportunity to influence revenue outcomes and build your strategic PMM skills at a critical growth stage.
Key Responsibilities
Design and execute a systematic win/loss interview program to understand why we win and lose deals
Develop comprehensive competitive battle cards and positioning frameworks for key competitors
Analyze competitive trends and synthesize insights into strategic positioning recommendations
Partner with product and sales leadership to translate competitive intelligence into actionable sales strategy and product positioning
Establish competitive monitoring processes and create regular competitive briefings for sales and leadership teams
Create sales collateral that drives adoption and results: pitch decks, one‑pagers, demo scripts, ROI calculators, and objection handlers
Develop customer case studies and reference materials that resonate with mid‑market and enterprise buyers
Design and deliver competitive training programs to sales teams with measurable impact on win rates
Build playbooks for key use cases, verticals (RIA, BD, PE), and product combinations
Partner with Sales leadership to diagnose enablement gaps and prioritize high‑impact materials
Product Launch Ownership
Own go‑to‑market strategy and execution for product releases
Drive cross‑functional launch planning across Product, Sales, Marketing, and Customer Success
Develop launch messaging, positioning, and enablement materials
Create comprehensive launch enablement including feature overviews, competitive comparisons, and value propositions
Track launch success metrics including adoption rates, attach rates, and revenue impact
Strategic Market Positioning
Develop and evolve positioning and messaging frameworks for our platform as we move upmarket
Translate technical capabilities into business value for compliance officers and financial services executives
Create vertical‑specific messaging strategies for RIA, broker‑dealer, and private equity segments
Conduct primary research with customers and prospects to uncover buyer pain points, decision criteria, and competitive dynamics
Synthesize market insights into strategic recommendations that inform product roadmap and GTM priorities
Cross‑Functional Leadership
Provide competitive intelligence that shapes product roadmap decisions
Partner with our marketing team on positioning‑aligned campaigns and content
Collaborate with Revenue Operations on win/loss tracking and competitive analysis
Present insights and recommendations to executive leadership
Qualifications Required
3‑5 years of product marketing experience in B2B SaaS with demonstrated impact on win rates or revenue
Strategic thinking combined with strong execution skills
Experience designing competitive intelligence approaches and conducting win/loss analysis
Proven ability creating sales enablement programs with measurable business impact
Track record owning product launches including GTM strategy and cross‑functional coordination
Strong analytical capabilities and data‑driven decision making
Excellent communication skills with ability to present to leadership
Proficiency with Salesforce, sales enablement platforms, and analytics tools
Preferred
Experience in regulated industries, particularly financial services or compliance technology
Understanding of FINRA/SEC compliance and financial services buying cycles
Background with communications, collaboration, or security software
Experience repositioning products for upmarket expansion
PE‑backed or high‑growth startup experience
What’s on Offer
Comprehensive Health Coverage – Premium medical, dental, and vision plans to keep you and your family healthy.
Life Assurance – Financial peace of mind for you and your loved ones.
401(k) Retirement Plan – We invest in your future with a 3% non‑elective contribution, regardless of your own contributions.
Generous Paid Time Off – 20 days PTO, plus a day off on your birthday and paid sick leave so you can recharge and celebrate.
Enhanced Family Leave – Extra support for life’s most important moments.
Flexible Lifestyle Benefits – $100 monthly Juno allowance to spend on health, wellness, learning, or whatever matters most to you.
Equity Appreciation Rights (EAR) – Share in our success with an opportunity to benefit from the company’s growth through our equity incentive program.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Product Management
Software Development
#J-18808-Ljbffr