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UM Launchpad at the University of Montana

Digital Content Producer, Marketing & Brand Management

UM Launchpad at the University of Montana, Billings Metropolitan Area, Montana, United States

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Digital Content Producer, Marketing & Brand Management The Marketing & Brand Management invites applications for a Digital Content Producer to produce compelling photo, video, and graphic content that showcases the university’s academic excellence, vibrant student life, and campus culture. This role is responsible for developing creative visual assets that drive engagement across digital and social media platforms, support enrollment goals, highlight alumni success, and strengthen the university’s brand identity.

Responsibilities

Capture high-quality videography and visual content related to campus events, academic programs, student life, faculty, and alumni specifically tailored to prospective students.

Edit and produce short‑form videos, reels, and stories optimized for social media platforms and a prospective student audience, reflecting enrollment marketing strategies and goals.

Create graphics, motion graphics, and visual assets that align with the university’s brand guidelines.

Track, measure and articulate channel growth.

Collaborate with writers, designers, and communicators to develop visual stories that resonate with prospective students and curate admissions-focused channels.

Contribute creative direction and fresh ideas to integrated marketing campaigns.

Support admissions with visual content needs.

Tailor visual content to each platform (Instagram, ZeeMee, YouTube, Facebook, etc.) for maximum impact.

Stay current with design, visual and social media trends in higher ed and digital culture.

Assist in real‑time coverage of major events (commencement, athletics, campus traditions, etc.).

Ensure all visual content meets accessibility and brand standards.

Ability to work independently and collaboratively with diverse campus stakeholders.

Flexibility to cover occasional evening/weekend events.

Qualifications

Bachelor’s degree in visual communications, media arts, marketing, journalism, or related field; or equivalent professional experience.

Two (2) plus years of experience in professional photography, videography, and/or graphic design.

Strong portfolio showcasing visual storytelling skills across digital platforms.

Preferred Qualifications

Proficiency with creative software (Adobe Creative Suite, Canva, Final Cut Pro, Premiere Pro, After Effects, or similar tools).

Experience with DSLR/mirrorless cameras, lighting, audio, and video production equipment.

Position Number: 012760 Compensation Title: Media Information Specialist

Bargaining Unit: FOCUS‑MFPE Work Schedule: Full‑time, 1.0 FTE (40 hours a week), Monday through Friday 8:00 am to 5:00 pm, 12 months/year Probationary Period: Six (6) months minimum

Benefits Include: Insurance package, mandatory retirement plan, partial tuition waiver, and wellness program.

Must be eligible to work in the United States upon hire. Sponsorship is not available for this position.

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