Senior Manager, Audience Segmentation and Data Strategy - Remote Job at Cisco in

Senior Manager, Audience Segmentation and Data Strategy - Remote

We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization as the Senior Manager, Audience Segmentation and Data Strategy. This is a United States remote position.

Meet the Team

Splunk, a Cisco company, is building a safer and more resilient digital world with an end‑to‑end full‑stack platform made for a hybrid, multi‑cloud world. Our customers love our technology, but it’s our caring employees that make Splunk stand out.

Your Impact

• Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channels.
• Managing data vendors, acquiring high‑quality leads/contacts, augmenting audience data, and ensuring the overall health and governance of our marketing and sales databases.

Responsibilities

Segmentation Strategy & Execution

• Design and implement multi‑channel segmentation strategies to optimize targeting for marketing and sales campaigns.
• Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline.
• Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality.
• Partner with Splunk’s Global Demand Center (GDC) to ensure they have the segmentation building blocks necessary to efficiently and effectively deliver against key campaign launches and outreaches.

Team Leadership

• Lead, motivate and mentor/develop a highly skilled team of experts focused on data operations, vendor management, and audience development.
• Set priorities, manage capacity, define success metrics, and ensure team alignment with broader marketing and sales goals.

Data Vendor & Acquisition Management

• Manage relationships with external data providers for contact acquisition and enrichment.
• Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies.
• Ensure data contracts are optimized for quality, cost‑efficiency, and alignment with business objectives.

Database Health & Governance

• Oversee data hygiene processes, including de‑duplication, normalization, and enrichment.
• Establish and maintain data governance policies to ensure accuracy, compliance (e.g., GDPR, CCPA), and integrity of prospect and customer records.
• Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations.

Minimum Qualifications

• 5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy.
• 2+ years of proven leadership or people management experience.
• Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA).

Preferred Qualifications

• Experience in enterprise B2B or high‑growth SaaS environments.
• Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization tools.
• Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine.
• Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions.
• Analytical mindset with the ability to translate data into actionable insights and share details with stakeholders.
• Understanding of email campaign success metrics and their relationship to audience segmentation.
• Strong collaboration, communication, and relationship‑building skills across cross‑functional teams.
• Experience applying agile methodologies to marketing and data strategy projects.
• Excellent project management and communication skills.
• SQL or experience with querying large data sets.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond.

Compensation

Starting salary range: $179,900.00 – $242,600.00 (U.S. and/or Canada locations) – excludes incentive compensation, equity, or benefits.

U.S. employees are offered medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long‑term disability coverage, and basic life insurance.