Senior Manager, Audience Segmentation and Data Strategy - Remote Job at Cisco in

Senior Manager, Audience Segmentation and Data Strategy – Remote

Join to apply for the Senior Manager, Audience Segmentation and Data Strategy – Remote role at Cisco.

Location: United States – remote position.

We are seeking a strategic and data‑driven individual to lead our Audience Strategy team within the broader Marketing Ops organization.

Meet the Team

Splunk, a Cisco company, is building a safer and more resilient digital world with an end‑to‑end full‑stack platform made for a hybrid, multi‑cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination.

Your Impact

• Audience targeting/segmentation strategy and data acquisition across all marketing and sales channels.
• Managing data vendors, acquiring high‑quality leads/contacts, augmenting audience data, and ensuring the overall health and governance of our marketing and sales databases.

Responsibilities

• Design and implement multi‑channel segmentation strategies to optimize targeting for marketing and sales campaigns.
• Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline.
• Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality.
• Partner with Splunk’s Global Demand Center (GDC) to ensure they have the segmentation building blocks needed to deliver against key campaigns.
• Lead, motivate and mentor a highly skilled team focused on data operations, vendor management and audience development.
• Set priorities, manage capacity, define success metrics and ensure team alignment with broader marketing and sales goals.
• Manage relationships with external data providers for contact acquisition and enrichment.
• Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies.
• Ensure data contracts are optimized for quality, cost‑efficiency and alignment with business objectives.
• Oversee data hygiene processes, including de‑duplication, normalization, and enrichment.
• Establish and maintain data governance policies to ensure accuracy, compliance (GDPR, CCPA) and integrity of prospect and customer records.
• Collaborate with marketing operations, sales ops and IT teams to ensure seamless data flows and platform integrations.

Minimum Qualifications

• 5+ years’ experience in B2B marketing, marketing operations or sales operations with a focus on segmentation and data strategy.
• 2+ years of proven leadership or people‑management experience.
• Strong understanding of contact acquisition strategies, data enrichment and vendor management including GDPR and CCPA.

Preferred Qualifications

• Experience in enterprise B2B or high‑growth SaaS environments.
• Proficiency with marketing automation platforms (Marketo, Eloqua), CRM systems (Salesforce), CDPs, Snowflake and data visualisation tools.
• Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights and TechTarget Priority Engine.
• Knowledge of customer data platforms (Adobe preferred), predictive scoring tools and intent data solutions.
• Analytical mindset with the ability to translate data into actionable insights and share details with stakeholders.
• Understanding of email campaign success metrics and their relationship to audience segmentation.
• Strong collaboration, communication and relationship‑building skills across cross‑functional teams.
• Experience applying agile methodologies to marketing and data strategy projects.
• Excellent project management and communication skills.
• SQL or experience with querying large data sets.

Salary & Benefits

Basic salary range: $179,900.00 – $242,600.00 (U.S. and/or Canada). Compensation will also include incentive, equity and benefits per Cisco plans.

U.S. employees receive benefits such as medical, dental, vision insurance, 401(k) plan with Cisco match, paid parental leave, disability coverage, basic life insurance, and potential stock units. Paid time off includes 10 paid holidays, 1 floating holiday, 1 birthday day off, 4 days for personal wellness, 16 days vacation for non‑exempt employees, and flexible vacation for exempt employees. Additional paid time for volunteering, sick leave and other allowances are available.

Other benefits details such as bonus structure and incentive plans are provided in the full job posting.

How to Apply

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