Mule Extracts
Product Creation & Merchandising Leader - Nike, M&M's/Mars, Converse, Vans, Zoo York, Ecko Unlimited
Company Description
Mule Extracts is a family‑owned artisanal craft cannabis brand based in Estacada, OR, dedicated to producing high‑quality, cannabis‑infused products. Using regionally sourced, strain‑specific extracts, Mule Extracts celebrates the plant's natural flavor and wellness benefits. The company is rooted in principles of sustainability, responsibility, and community impact, carefully curating partnerships and processes to align with these values. By prioritizing quality and freshness, Mule Extracts offers a diverse range of products that deliver unique and personal experiences to its customers.
Role Description
This is a full‑time (Hybrid) role located in Estacada, OR, for a Marketing Manager. The Marketing Manager at Mule Extracts plays a critical role in driving both brand equity and business growth across all current and future markets. This role helps shape Mule’s long‑term and seasonal marketing strategy, and leads the day‑to‑day execution of marketing initiatives — from retail activations and digital campaigns to events and local media. Working across teams and markets, the Marketing Manager ensures every marketing initiative contributes to brand awareness, conversion, retention, and measurable ROI while maintaining the authenticity, creativity, and craft that define the Mule Extracts brand.
Overall Responsibilities
Support the Head of Brand, Marketing & Merchandising in developing Mule’s long‑term and seasonal marketing strategies, ensuring all plans ladder up to business objectives for awareness, conversion, retention, and ROI.
Translate strategy into clear, actionable marketing plans — defining deliverables, timelines, milestones, and ownership across teams.
Build and manage the master marketing calendar, ensuring alignment across launches, promotions, campaigns, and events.
Coordinate seasonal and annual planning sessions, aligning priorities and ensuring all cross‑functional partners are informed and engaged.
Manage the marketing budget — track spending, maintain accuracy, reconcile invoices, and monitor return on investment against each initiative.
Evaluate opportunities, tools, and partnerships that can strengthen the brand and improve marketing effectiveness.
Gather and analyze consumer, category, and competitive data to inform marketing strategy, product launches, and promotional planning.
Develop a deep understanding of Mule’s consumer segments — including their motivations, preferences, and behaviors — to guide messaging, channel mix, and engagement strategies.
Use available data sources and tools to identify key trends, opportunities, and challenges across markets and consumer groups.
Monitor marketplace, cultural, and regulatory shifts to anticipate future needs and position Mule for growth.
Translate insights into clear, actionable recommendations that inform creative briefs, marketing programs, and business decisions.
Integrated Marketing Activation & Performance
Plan and manage integrated marketing programs across retail, digital, events, and local channels — overseeing day‑to‑day execution to ensure initiatives are on‑brand, on‑time, and deliver measurable results in awareness, conversion, and ROI.
Support go‑to‑market execution for new product launches, ensuring alignment between marketing, merchandising, and sales strategies to maximize visibility, consumer engagement, and overall impact.
Plan and deliver in‑store marketing programs that increase brand visibility, drive product knowledge and consumer interest, and strengthen connection and conversion at the point of sale.
Develop and distribute marketing materials and tools that support brand storytelling, product education, and sales performance, while tracking performance data and sales feedback to evaluate effectiveness and identify opportunities for improvement.
Manage digital marketing activities including website updates, social media planning, email campaigns, and digital advertising — with a focus on driving traffic, engagement, and conversion.
Identify and share learnings from campaigns and activations to continually improve marketing efficiency, performance, and impact.
Balance seasonal campaigns with always‑on brand and retail programs to maintain consistent consumer engagement and market presence throughout the year.
Cross‑Functional Collaboration & Communication Excellence
Serve as the day‑to‑day marketing liaison across Product, Merchandising, Sales, Operations, Design, and Leadership — leading cross‑functional check‑ins, campaign kick‑offs, and readiness reviews to confirm priorities, deliverables, and timelines are on track.
Communicate marketing plans, calendars, and updates clearly and proactively across teams — partnering with Product and Sales to connect marketing activations to business priorities and align timing, messaging, and product availability.
Collaborate with Operations and Design to ensure marketing assets, campaign needs, and in‑store materials are executed accurately and on schedule.
Develop and deliver clear, actionable marketing toolkits that equip cross‑functional partners and retail teams with the assets, talking points, and timelines needed for flawless execution.
Share post‑campaign recaps and learnings that highlight results, ROI, and next‑step recommendations, reinforcing a culture of communication excellence and continuous improvement.
Qualifications
5+ years of marketing experience, ideally within consumer packaged goods, cannabis, or other highly regulated industries.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Proven ability to develop and execute integrated, data‑driven marketing plans that balance creativity, commercial results, and ROI.
Experience in developing and executing marketing strategies, campaign planning, and performance analysis.
Proficiency in digital marketing, social media management, content creation, and SEO/SEM strategies.
Experience working across multiple company sizes — from start‑ups to growth‑stage organizations — with the ability to adapt, prioritize, and execute in dynamic environments.
Strong understanding of marketing and financial metrics that drive profitability and business success, with the ability to interpret data and adjust strategies accordingly.
Skilled in analyzing campaign and channel performance, using insights to measure effectiveness and continuously improve marketing outcomes.
Up to date on current marketing trends and emerging tools, including direct‑to‑consumer, digital, and retail marketing strategies.
Excellent communicator with the ability to build trusted relationships across teams, clearly articulate ideas, and deliver effective presentations.
Highly organized and process‑oriented, with the ability to establish efficient workflows and scalable marketing systems.
Strong analytical and creative problem‑solving skills, coupled with a sharp eye for design, brand aesthetics, and user experience.
Proficient in CRM systems, project management tools, Adobe Creative Suite, Google Workspace, and Microsoft Office Suite, with a strong interest in learning new technologies and platforms.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
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Mule Extracts is a family‑owned artisanal craft cannabis brand based in Estacada, OR, dedicated to producing high‑quality, cannabis‑infused products. Using regionally sourced, strain‑specific extracts, Mule Extracts celebrates the plant's natural flavor and wellness benefits. The company is rooted in principles of sustainability, responsibility, and community impact, carefully curating partnerships and processes to align with these values. By prioritizing quality and freshness, Mule Extracts offers a diverse range of products that deliver unique and personal experiences to its customers.
Role Description
This is a full‑time (Hybrid) role located in Estacada, OR, for a Marketing Manager. The Marketing Manager at Mule Extracts plays a critical role in driving both brand equity and business growth across all current and future markets. This role helps shape Mule’s long‑term and seasonal marketing strategy, and leads the day‑to‑day execution of marketing initiatives — from retail activations and digital campaigns to events and local media. Working across teams and markets, the Marketing Manager ensures every marketing initiative contributes to brand awareness, conversion, retention, and measurable ROI while maintaining the authenticity, creativity, and craft that define the Mule Extracts brand.
Overall Responsibilities
Support the Head of Brand, Marketing & Merchandising in developing Mule’s long‑term and seasonal marketing strategies, ensuring all plans ladder up to business objectives for awareness, conversion, retention, and ROI.
Translate strategy into clear, actionable marketing plans — defining deliverables, timelines, milestones, and ownership across teams.
Build and manage the master marketing calendar, ensuring alignment across launches, promotions, campaigns, and events.
Coordinate seasonal and annual planning sessions, aligning priorities and ensuring all cross‑functional partners are informed and engaged.
Manage the marketing budget — track spending, maintain accuracy, reconcile invoices, and monitor return on investment against each initiative.
Evaluate opportunities, tools, and partnerships that can strengthen the brand and improve marketing effectiveness.
Gather and analyze consumer, category, and competitive data to inform marketing strategy, product launches, and promotional planning.
Develop a deep understanding of Mule’s consumer segments — including their motivations, preferences, and behaviors — to guide messaging, channel mix, and engagement strategies.
Use available data sources and tools to identify key trends, opportunities, and challenges across markets and consumer groups.
Monitor marketplace, cultural, and regulatory shifts to anticipate future needs and position Mule for growth.
Translate insights into clear, actionable recommendations that inform creative briefs, marketing programs, and business decisions.
Integrated Marketing Activation & Performance
Plan and manage integrated marketing programs across retail, digital, events, and local channels — overseeing day‑to‑day execution to ensure initiatives are on‑brand, on‑time, and deliver measurable results in awareness, conversion, and ROI.
Support go‑to‑market execution for new product launches, ensuring alignment between marketing, merchandising, and sales strategies to maximize visibility, consumer engagement, and overall impact.
Plan and deliver in‑store marketing programs that increase brand visibility, drive product knowledge and consumer interest, and strengthen connection and conversion at the point of sale.
Develop and distribute marketing materials and tools that support brand storytelling, product education, and sales performance, while tracking performance data and sales feedback to evaluate effectiveness and identify opportunities for improvement.
Manage digital marketing activities including website updates, social media planning, email campaigns, and digital advertising — with a focus on driving traffic, engagement, and conversion.
Identify and share learnings from campaigns and activations to continually improve marketing efficiency, performance, and impact.
Balance seasonal campaigns with always‑on brand and retail programs to maintain consistent consumer engagement and market presence throughout the year.
Cross‑Functional Collaboration & Communication Excellence
Serve as the day‑to‑day marketing liaison across Product, Merchandising, Sales, Operations, Design, and Leadership — leading cross‑functional check‑ins, campaign kick‑offs, and readiness reviews to confirm priorities, deliverables, and timelines are on track.
Communicate marketing plans, calendars, and updates clearly and proactively across teams — partnering with Product and Sales to connect marketing activations to business priorities and align timing, messaging, and product availability.
Collaborate with Operations and Design to ensure marketing assets, campaign needs, and in‑store materials are executed accurately and on schedule.
Develop and deliver clear, actionable marketing toolkits that equip cross‑functional partners and retail teams with the assets, talking points, and timelines needed for flawless execution.
Share post‑campaign recaps and learnings that highlight results, ROI, and next‑step recommendations, reinforcing a culture of communication excellence and continuous improvement.
Qualifications
5+ years of marketing experience, ideally within consumer packaged goods, cannabis, or other highly regulated industries.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Proven ability to develop and execute integrated, data‑driven marketing plans that balance creativity, commercial results, and ROI.
Experience in developing and executing marketing strategies, campaign planning, and performance analysis.
Proficiency in digital marketing, social media management, content creation, and SEO/SEM strategies.
Experience working across multiple company sizes — from start‑ups to growth‑stage organizations — with the ability to adapt, prioritize, and execute in dynamic environments.
Strong understanding of marketing and financial metrics that drive profitability and business success, with the ability to interpret data and adjust strategies accordingly.
Skilled in analyzing campaign and channel performance, using insights to measure effectiveness and continuously improve marketing outcomes.
Up to date on current marketing trends and emerging tools, including direct‑to‑consumer, digital, and retail marketing strategies.
Excellent communicator with the ability to build trusted relationships across teams, clearly articulate ideas, and deliver effective presentations.
Highly organized and process‑oriented, with the ability to establish efficient workflows and scalable marketing systems.
Strong analytical and creative problem‑solving skills, coupled with a sharp eye for design, brand aesthetics, and user experience.
Proficient in CRM systems, project management tools, Adobe Creative Suite, Google Workspace, and Microsoft Office Suite, with a strong interest in learning new technologies and platforms.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
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