Girl Scouts of Southern Arizona
Media Relations and Marketing Coordinator
Girl Scouts of Southern Arizona, Tucson, Arizona, United States, 85718
Media Relations and Marketing Coordinator
Join to apply for the
Media Relations and Marketing Coordinator
role at
Girl Scouts of Southern Arizona .
Classification: Exempt/Full Time
Reports to: Chief Marketing and Development Officer
Position Summary The Media Relations and Marketing Coordinator is responsible for the development and implementation of strategies that increase the Girl Scouts of Southern Arizona (GSSOAZ) brand awareness; promote products, events, programs, and services; and nurture relationships using communication platforms and digital technologies.
Responsibilities
Manage the Council communications plan and oversee strategy to promote events, programs, and activities; support fund development endeavors; and recruit and retain members
Write content for print, email, social media, and web, ensuring council communications are approachable, compelling, and informative to a wide variety of audiences and stakeholders
Write, design and deploy email campaigns and newsletters, and track email metrics
Collaborate with all departments in identifying and disseminating information for distribution
Maintain an up-to-date communications calendar
Write press releases, arrange media engagement opportunities, and track and share media hits and clips
In partnership with CDO, establish and maintain relationships with community agencies, networks, media, and partners
Support social media communications strategy and execution on Facebook, Instagram, Twitter, LinkedIn
Coordinate brand consistency and create and maintain a unified organizational voice
Keep council staff informed of marketing and communications goals and plans driven by Girl Scouts USA
Enter data into Council customer relationship management tool and adhere to Council procedures and policies regarding documenting membership interactions, maintaining confidentiality and completing tasks
Promote and assist with Council wide programs, activities, and fund development endeavors
Attend trainings and meetings as required, some of which may be off-site
Responsible for learning and staying abreast of current information regarding Girl Scouts, GSSOAZ and our products and offerings
Demonstrate and promote a climate of courtesy and professionalism to coworkers, the volunteers served by the Council, and others with whom their job put them in contact
Prepare and submit yearly, quarterly, monthly and weekly electronic reports
Maintain files in an organized and up-to-date manner; adhere to Council document storage guidelines
Perform job duties in accordance with the Safety and Risk Management Plan
Qualifications
Bachelor’s degree required
2-4 years of experience in email marketing, public relations, social media communications, digital advertising, and/or online fundraising OR
Equivalent combinations of Marketing, Communications, Public Relations, and/or online product marketing experience
Excellent facilitation and presentation skills, including ability to collaborate with girl-led initiatives and marketing campaigns
Strong interpersonal skills; ability to cultivate, motivate and maintain effective working relationships with staff and volunteers of diverse social and economic backgrounds
Excellent written and oral communication and presentation skills
Experience in HTML and CSS; familiarity with content management systems
Previous Girl Scout experience welcomed; not required
Belief in the mission of Girl Scouts and ability to articulate to others through writing in many forms, as well as traditional marketing and digital media communications
Ability to work with people of diverse racial, ethnic and economic backgrounds and promote an inclusive environment
Flexible and able to problem solve and self-direct
Capable of working under pressure and handling multiple demands/heavy volume
Ability to work a flexible schedule that may include evenings and weekends
Possess the character, skills, and ability to be a positive role model for girls and adults.
Ability to lift up to 25 lbs. regularly, up to 50 lbs. occasionally, stand and sit, bend and reach, throughout the shift
Ability to utilize a personal computer, point-of-sale system, 10-key calculator and office phone system in an efficient and knowledgeable manner
Bilingual (English/Spanish) highly desirable
Ability to successfully pass a Background Check and/or obtain an Arizona Fingerprint Card
Daily access to automobile in working condition or adequate alternative transportation. Proof of meeting Arizona State requirements regarding auto licensing, driver's license, and liability insurance, if applicable
Each employee has the responsibility for actively supporting and promoting the Council’s commitment to diversity and for developing Council resources through increased membership, strengthening community connections, serving girls and fund development.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Non-profit Organization Management
#J-18808-Ljbffr
Media Relations and Marketing Coordinator
role at
Girl Scouts of Southern Arizona .
Classification: Exempt/Full Time
Reports to: Chief Marketing and Development Officer
Position Summary The Media Relations and Marketing Coordinator is responsible for the development and implementation of strategies that increase the Girl Scouts of Southern Arizona (GSSOAZ) brand awareness; promote products, events, programs, and services; and nurture relationships using communication platforms and digital technologies.
Responsibilities
Manage the Council communications plan and oversee strategy to promote events, programs, and activities; support fund development endeavors; and recruit and retain members
Write content for print, email, social media, and web, ensuring council communications are approachable, compelling, and informative to a wide variety of audiences and stakeholders
Write, design and deploy email campaigns and newsletters, and track email metrics
Collaborate with all departments in identifying and disseminating information for distribution
Maintain an up-to-date communications calendar
Write press releases, arrange media engagement opportunities, and track and share media hits and clips
In partnership with CDO, establish and maintain relationships with community agencies, networks, media, and partners
Support social media communications strategy and execution on Facebook, Instagram, Twitter, LinkedIn
Coordinate brand consistency and create and maintain a unified organizational voice
Keep council staff informed of marketing and communications goals and plans driven by Girl Scouts USA
Enter data into Council customer relationship management tool and adhere to Council procedures and policies regarding documenting membership interactions, maintaining confidentiality and completing tasks
Promote and assist with Council wide programs, activities, and fund development endeavors
Attend trainings and meetings as required, some of which may be off-site
Responsible for learning and staying abreast of current information regarding Girl Scouts, GSSOAZ and our products and offerings
Demonstrate and promote a climate of courtesy and professionalism to coworkers, the volunteers served by the Council, and others with whom their job put them in contact
Prepare and submit yearly, quarterly, monthly and weekly electronic reports
Maintain files in an organized and up-to-date manner; adhere to Council document storage guidelines
Perform job duties in accordance with the Safety and Risk Management Plan
Qualifications
Bachelor’s degree required
2-4 years of experience in email marketing, public relations, social media communications, digital advertising, and/or online fundraising OR
Equivalent combinations of Marketing, Communications, Public Relations, and/or online product marketing experience
Excellent facilitation and presentation skills, including ability to collaborate with girl-led initiatives and marketing campaigns
Strong interpersonal skills; ability to cultivate, motivate and maintain effective working relationships with staff and volunteers of diverse social and economic backgrounds
Excellent written and oral communication and presentation skills
Experience in HTML and CSS; familiarity with content management systems
Previous Girl Scout experience welcomed; not required
Belief in the mission of Girl Scouts and ability to articulate to others through writing in many forms, as well as traditional marketing and digital media communications
Ability to work with people of diverse racial, ethnic and economic backgrounds and promote an inclusive environment
Flexible and able to problem solve and self-direct
Capable of working under pressure and handling multiple demands/heavy volume
Ability to work a flexible schedule that may include evenings and weekends
Possess the character, skills, and ability to be a positive role model for girls and adults.
Ability to lift up to 25 lbs. regularly, up to 50 lbs. occasionally, stand and sit, bend and reach, throughout the shift
Ability to utilize a personal computer, point-of-sale system, 10-key calculator and office phone system in an efficient and knowledgeable manner
Bilingual (English/Spanish) highly desirable
Ability to successfully pass a Background Check and/or obtain an Arizona Fingerprint Card
Daily access to automobile in working condition or adequate alternative transportation. Proof of meeting Arizona State requirements regarding auto licensing, driver's license, and liability insurance, if applicable
Each employee has the responsibility for actively supporting and promoting the Council’s commitment to diversity and for developing Council resources through increased membership, strengthening community connections, serving girls and fund development.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Non-profit Organization Management
#J-18808-Ljbffr