Sierra-at-Tahoe Resort
Content + Communications Manager
Sierra-at-Tahoe Resort, Twin Bridges, California, United States, 95735
Content + Communications Manager – Sierra‑at‑Tahoe Resort
Department: Sales + Marketing
Reports To: Director of Sales + Marketing
Prepared By: Sierra‑at‑Tahoe – Prepared Date: 11/2025 – FLSA Status: Exempt – Pay Status: Salary, 10‑Month – YR Status: FTYR – Benefit Status: Eligible (Med/Den/Vis/401k) – Pay Rate: Starting at $70,500/Annual DOE
NOTE: This job description shall not be construed as a contract for employment. Must be at least 18 years of age. Sierra‑at‑Tahoe is an at‑will employer. This position requires a post‑offer background check.
Summary Embrace the thrill of winter and step outside of the norm and into an outdoor opportunity you’ll cherish forever. Here at Sierra, we pride ourselves on our welcoming and inclusive work atmosphere that keeps the stoke high for our guests and employees alike all season long. If you’re looking for a full career switch centrally stationed in the beautiful Sierra Nevada, you just found it.
Sierra‑at‑Tahoe is looking for a creative and organized marketer with strong storytelling, copywriting and design skills to help bring the Sierra voice to life across digital, social and guest communication channels. This role blends content production with brand execution, turning the resort’s strategic direction into compelling messaging, social content, collateral and campaigns.
This dynamic role owns Sierra’s social media presence, oversees content needs, creates mid‑level graphic design assets, supports PR and maintains the tone and visual consistency of the brand. You’d collaborate with a tight‑knit marketing team that includes digital, events, group sales and content roles, all working together to deliver unforgettable guest experiences. You will manage the resort’s Snow Reporters and Content Coordinator. If this sounds like your ideal blend of creativity and high‑energy resort life, we’d love for you to apply!
Duties and Responsibilities Brand + Messaging
Translate the resort’s brand strategy and tone into clear, engaging content and campaigns
Develop messaging frameworks for products, events, pass sales and resort initiatives
Write copy across social, ads, email, website updates, press materials and guest communications
Maintain brand consistency and update brand templates and creative assets
Manage two Snow Reporters, ensuring timely and accurate daily snow reports and guest communications
Content Creation + Creative Direction
Manage Content Coordinator, assigning and approving content created
Develop and manage the content calendar for marketing and guest communications
Concept and direct photo and video shoots, working with athletes, contractors and internal staff
Serve as primary in‑house designer for social graphics, ads, posters and creative materials
Manage creative templates, brand asset libraries and visual guidelines
Social Media
Own daily posting and monitoring across Instagram, Facebook, X, TikTok and more
Write captions, schedule posts and maintain platform‑specific best practices
Monitor comments, messages and trends to maintain community engagement
Track analytics and prepare monthly performance reports with insights
Partner with the Content Coordinator for content capture and fast‑turnaround needs
Public Relations + Communications Support
In collaboration with the Director of Sales and Marketing, draft press releases, media advisories, talking points and reactive statements
Support inbound media inquiries and coordinate assets such as photos, b‑roll and information
Plan and oversee the execution of media and influencer visits
Maintain press kits, templates and media‑ready content
Draft initial crisis communications messaging for review by leadership
Athlete Team Oversight
Provide direction and expectations for the Sierra Athlete Program
Develop content plans, deliverables and story concepts with athlete partners
Review athlete content for quality, brand alignment and creative fit
Collaborate with the Content Coordinator on scheduling and logistics
Other Duties
Assist with marketing promotions, sales efforts and creative needs across the resort and occasionally in town / in the Bay Area
Support collateral, signage and template design as needed
Participate in on‑mountain shoots and storytelling moments
Project management via Wrike or similar tools
Ideal Candidate
Expert / advanced skier or snowboarder
Strong copywriting and storytelling skills
Creative eye with the ability to concept and direct visual content
Mid‑level graphic design ability using Adobe Creative Suite
Experience managing social media channels and content strategy
Ability to provide clear and actionable creative direction
Excellent communication and project management skills
High attention to detail and ability to juggle multiple priorities
Comfortable working independently while aligning with brand strategy
Familiarity with the ski or outdoor industry a plus
Strong interpersonal skills and ability to work cross‑functionally
Experience managing a budget
Bonus if You…
Have strong photography or video skills
Have experience with athlete or ambassador programs
Responsibilities to Safety
Protect the safety of self, co‑workers, and Sierra‑at‑Tahoe Resort guests at all times.
Report any potentially harmful equipment or situations to the immediate supervisor without delay.
Report safety‑related accidents and incidents at once to immediate supervisor.
Follow all company and department safety policies and procedures.
Operate equipment in a safe manner that will not lead to injury of yourself or others.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor’s degree (B.A./B.S.) in marketing, communications, graphic design, PR, or related field
Three or more years of experience in marketing, content creation, or brand‑related roles
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred
Experience with social media platforms, content calendars, and analytics tools
Language Skills Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees.
Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.
Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Certificates, Licenses, Registrations Resort certification on any necessary equipment.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, sit, walk, bend, ski/snowboard, and talk or hear. The employee frequently is required to use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to climb or balance. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 40 pounds.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly exposed to guest/employee interaction, moving mechanical parts, indoor office conditions and outside weather conditions. Work environments may vary depending on the required location of the daily tasks. The employee is occasionally exposed to high, precarious places, especially when accessing resort chair lifts. The noise level in the workplace is usually moderate.
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Reports To: Director of Sales + Marketing
Prepared By: Sierra‑at‑Tahoe – Prepared Date: 11/2025 – FLSA Status: Exempt – Pay Status: Salary, 10‑Month – YR Status: FTYR – Benefit Status: Eligible (Med/Den/Vis/401k) – Pay Rate: Starting at $70,500/Annual DOE
NOTE: This job description shall not be construed as a contract for employment. Must be at least 18 years of age. Sierra‑at‑Tahoe is an at‑will employer. This position requires a post‑offer background check.
Summary Embrace the thrill of winter and step outside of the norm and into an outdoor opportunity you’ll cherish forever. Here at Sierra, we pride ourselves on our welcoming and inclusive work atmosphere that keeps the stoke high for our guests and employees alike all season long. If you’re looking for a full career switch centrally stationed in the beautiful Sierra Nevada, you just found it.
Sierra‑at‑Tahoe is looking for a creative and organized marketer with strong storytelling, copywriting and design skills to help bring the Sierra voice to life across digital, social and guest communication channels. This role blends content production with brand execution, turning the resort’s strategic direction into compelling messaging, social content, collateral and campaigns.
This dynamic role owns Sierra’s social media presence, oversees content needs, creates mid‑level graphic design assets, supports PR and maintains the tone and visual consistency of the brand. You’d collaborate with a tight‑knit marketing team that includes digital, events, group sales and content roles, all working together to deliver unforgettable guest experiences. You will manage the resort’s Snow Reporters and Content Coordinator. If this sounds like your ideal blend of creativity and high‑energy resort life, we’d love for you to apply!
Duties and Responsibilities Brand + Messaging
Translate the resort’s brand strategy and tone into clear, engaging content and campaigns
Develop messaging frameworks for products, events, pass sales and resort initiatives
Write copy across social, ads, email, website updates, press materials and guest communications
Maintain brand consistency and update brand templates and creative assets
Manage two Snow Reporters, ensuring timely and accurate daily snow reports and guest communications
Content Creation + Creative Direction
Manage Content Coordinator, assigning and approving content created
Develop and manage the content calendar for marketing and guest communications
Concept and direct photo and video shoots, working with athletes, contractors and internal staff
Serve as primary in‑house designer for social graphics, ads, posters and creative materials
Manage creative templates, brand asset libraries and visual guidelines
Social Media
Own daily posting and monitoring across Instagram, Facebook, X, TikTok and more
Write captions, schedule posts and maintain platform‑specific best practices
Monitor comments, messages and trends to maintain community engagement
Track analytics and prepare monthly performance reports with insights
Partner with the Content Coordinator for content capture and fast‑turnaround needs
Public Relations + Communications Support
In collaboration with the Director of Sales and Marketing, draft press releases, media advisories, talking points and reactive statements
Support inbound media inquiries and coordinate assets such as photos, b‑roll and information
Plan and oversee the execution of media and influencer visits
Maintain press kits, templates and media‑ready content
Draft initial crisis communications messaging for review by leadership
Athlete Team Oversight
Provide direction and expectations for the Sierra Athlete Program
Develop content plans, deliverables and story concepts with athlete partners
Review athlete content for quality, brand alignment and creative fit
Collaborate with the Content Coordinator on scheduling and logistics
Other Duties
Assist with marketing promotions, sales efforts and creative needs across the resort and occasionally in town / in the Bay Area
Support collateral, signage and template design as needed
Participate in on‑mountain shoots and storytelling moments
Project management via Wrike or similar tools
Ideal Candidate
Expert / advanced skier or snowboarder
Strong copywriting and storytelling skills
Creative eye with the ability to concept and direct visual content
Mid‑level graphic design ability using Adobe Creative Suite
Experience managing social media channels and content strategy
Ability to provide clear and actionable creative direction
Excellent communication and project management skills
High attention to detail and ability to juggle multiple priorities
Comfortable working independently while aligning with brand strategy
Familiarity with the ski or outdoor industry a plus
Strong interpersonal skills and ability to work cross‑functionally
Experience managing a budget
Bonus if You…
Have strong photography or video skills
Have experience with athlete or ambassador programs
Responsibilities to Safety
Protect the safety of self, co‑workers, and Sierra‑at‑Tahoe Resort guests at all times.
Report any potentially harmful equipment or situations to the immediate supervisor without delay.
Report safety‑related accidents and incidents at once to immediate supervisor.
Follow all company and department safety policies and procedures.
Operate equipment in a safe manner that will not lead to injury of yourself or others.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor’s degree (B.A./B.S.) in marketing, communications, graphic design, PR, or related field
Three or more years of experience in marketing, content creation, or brand‑related roles
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) preferred
Experience with social media platforms, content calendars, and analytics tools
Language Skills Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees.
Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret graphs.
Reasoning Ability Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Certificates, Licenses, Registrations Resort certification on any necessary equipment.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, sit, walk, bend, ski/snowboard, and talk or hear. The employee frequently is required to use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to climb or balance. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 40 pounds.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly exposed to guest/employee interaction, moving mechanical parts, indoor office conditions and outside weather conditions. Work environments may vary depending on the required location of the daily tasks. The employee is occasionally exposed to high, precarious places, especially when accessing resort chair lifts. The noise level in the workplace is usually moderate.
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