Reflex Performance Resources
Digital Marketing & Social Insights Analyst
Reflex Performance Resources, New York, New York, us, 10261
Digital Marketing & Social Insights Analyst
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Digital Marketing & Social Insights Analyst
role at
Reflex Performance Resources .
Job Description We’re seeking a data‑driven, trend‑aware analyst to support our eCommerce team by transforming performance data and social trends into actionable insights. You’ll work closely with our Social Media and CRM/Promotions teams helping them make smarter creative, content, and campaign decisions based on what’s actually working. This is a full‑time, in‑office position focused on research, analysis, and performance optimization, not posting content. You’ll be responsible for analyzing campaign results, tracking emerging social trends, and providing evidence‑based recommendations that improve engagement, conversions, and ROI.
What You’ll Do
Analyze Social Media Performance: Track and interpret analytics for organic and boosted posts across Meta, TikTok, and other platforms. Identify which tactics, hashtags, and formats drive engagement and growth.
Trend & Influencer Research: Monitor emerging trends, sounds, and creators aligned with our brand voice. Evaluate influencer proposals, negotiate rates, and rank options based on projected engagement per dollar.
Boost Campaign Optimization: Execute post boosts using approved parameters. Monitor performance and report results to refine targeting, spend, and strategy.
CRM & Promotion Insights: Review and analyze Klaviyo emails, SMS campaigns, and website promotions to measure lift, conversion, and engagement. Provide actionable recommendations for improvement.
Reporting & Collaboration: Create performance dashboards and concise summaries for leadership. Present findings and collaborate with Social, CRM, and eCommerce teams to align data insights with future creative and promotional planning.
Who You Are
2–4 years of experience in marketing analytics, performance marketing, or social media insights.
Skilled in Meta Ads Manager, TikTok Ads, Google Analytics (GA4), Klaviyo, and Shopify Analytics.
Strong with Excel/Google Sheets and comfortable with or willing to learn Airtable.
Understands both the quantitative (data) and qualitative (culture/trends) sides of digital marketing.
Excellent communicator who can turn numbers into clear, creative‑friendly insights.
Comfortable handling influencer budgets, ROI comparisons, and performance reporting.
Preferred Qualifications
Experience in fashion, lifestyle, or eCommerce industries.
Familiarity with paid media budget optimization and A/B testing.
Basic SQL or Python skills for deeper data analysis are a welcome plus.
Company Description Reflex Performance Resources Inc. is a global sourcing company that specializes in the manufacturing and sale of activewear apparel. Our ultimate mission is to create lifestyle brands that combine the elements of style, comfort, fit, and performance. We pride ourselves on producing high‑quality garments that are affordable and accessible.
Seniority level
Entry level
Employment type
Full‑time
Job function
Research, Analyst, and Information Technology
Industries
Retail
#J-18808-Ljbffr
Digital Marketing & Social Insights Analyst
role at
Reflex Performance Resources .
Job Description We’re seeking a data‑driven, trend‑aware analyst to support our eCommerce team by transforming performance data and social trends into actionable insights. You’ll work closely with our Social Media and CRM/Promotions teams helping them make smarter creative, content, and campaign decisions based on what’s actually working. This is a full‑time, in‑office position focused on research, analysis, and performance optimization, not posting content. You’ll be responsible for analyzing campaign results, tracking emerging social trends, and providing evidence‑based recommendations that improve engagement, conversions, and ROI.
What You’ll Do
Analyze Social Media Performance: Track and interpret analytics for organic and boosted posts across Meta, TikTok, and other platforms. Identify which tactics, hashtags, and formats drive engagement and growth.
Trend & Influencer Research: Monitor emerging trends, sounds, and creators aligned with our brand voice. Evaluate influencer proposals, negotiate rates, and rank options based on projected engagement per dollar.
Boost Campaign Optimization: Execute post boosts using approved parameters. Monitor performance and report results to refine targeting, spend, and strategy.
CRM & Promotion Insights: Review and analyze Klaviyo emails, SMS campaigns, and website promotions to measure lift, conversion, and engagement. Provide actionable recommendations for improvement.
Reporting & Collaboration: Create performance dashboards and concise summaries for leadership. Present findings and collaborate with Social, CRM, and eCommerce teams to align data insights with future creative and promotional planning.
Who You Are
2–4 years of experience in marketing analytics, performance marketing, or social media insights.
Skilled in Meta Ads Manager, TikTok Ads, Google Analytics (GA4), Klaviyo, and Shopify Analytics.
Strong with Excel/Google Sheets and comfortable with or willing to learn Airtable.
Understands both the quantitative (data) and qualitative (culture/trends) sides of digital marketing.
Excellent communicator who can turn numbers into clear, creative‑friendly insights.
Comfortable handling influencer budgets, ROI comparisons, and performance reporting.
Preferred Qualifications
Experience in fashion, lifestyle, or eCommerce industries.
Familiarity with paid media budget optimization and A/B testing.
Basic SQL or Python skills for deeper data analysis are a welcome plus.
Company Description Reflex Performance Resources Inc. is a global sourcing company that specializes in the manufacturing and sale of activewear apparel. Our ultimate mission is to create lifestyle brands that combine the elements of style, comfort, fit, and performance. We pride ourselves on producing high‑quality garments that are affordable and accessible.
Seniority level
Entry level
Employment type
Full‑time
Job function
Research, Analyst, and Information Technology
Industries
Retail
#J-18808-Ljbffr