inVicta Business Partners
Media Planner/Media Buyer (Part Time)
inVicta Business Partners, Toa Baja, Toa Baja, us, 00949
FWI is building a team to support the Puerto Rico Department of Housing’s Communication Services program for the Community Development Block Grant for Disaster Recovery (CDBG-DR) and Community Development Block Grant for Mitigation (CDBG-MIT). The Media Planner/Media Buyer will translate program objectives into comprehensive media strategies, develop media plans across traditional and digital channels, and build measurement plans to track campaign performance and outcomes.
FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment.
Position is contingent upon contract award
Work Schedule and Location Hybrid: This part-time hybrid position will work Monday through Friday, 23 hours per week, with some onsite work in San Juan, Puerto Rico. Must reside in Puerto Rico.
Responsibilities
Translate PRDOH program objectives into comprehensive media strategies with audience targeting, channel mix, KPIs, budgets, and calendars
Develop Media Briefs and Media Plans with objectives, tactics, flighting, frequency targets, and creative specifications
Select and justify channels (TV/radio/print/OOH/digital/social/programmatic/search) with data-backed rationale
Negotiate and purchase media inventory across all platforms according to approved plans and budgets
Prepare and manage insertion orders, contracts, addendums, and compliance documentation
Configure, monitor, and optimize campaigns including targeting, bids, placements, creative assignments, frequency caps, pacing, viewability, and performance metrics
Conduct A/B tests, implement makegoods, and enforce quality controls (brand safety, exclusions, verification)
Build measurement plans with KPIs, tagging requirements, and coordinate dashboards with analytics teams
Manage trafficking, creative swaps, and ensure proper specs, naming conventions, tags, and accessibility elements
Collect proof of run documentation and reconcile invoices against deliverables
Submit post-buy reports with performance analysis, variances, insights, and optimization recommendations
Maintain performance dashboards, flag risks/deviations, and propose corrective actions
Coordinate with internal/external teams, agencies, municipal partners, and subrecipients for integrated campaigns
Ensure compliance with PRDOH branding, federal DISCLAIMERS, publicity blackout periods, and data use policies
Conduct status meetings and provide updates on campaign performance, delivery, and budget utilization
Qualifications
Associate's degree in Communications, Marketing, Advertising, Business Administration, Journalism, Statistics, Operations Research, or related field
4+ years of experience in multichannel media planning AND buying (both traditional and digital channels required)
Proven track record of negotiation, media optimization, and budget management
Proficiency with GA4, audience platforms, reach/frequency models, GRP/TRP calculations, Meta Ads Manager, Google Ads, DV360/programmatic platforms, and ad servers (e.g., CM360)
Advanced Excel/Google Sheets (modeling, budgets, pacing) and PowerPoint/Slides
Knowledge of brand safety, ad fraud detection, viewability metrics, third-party verification, and proof-of-performance standards
Experience with insertion orders, contracts, compliance documentation, and invoice reconciliation
Understanding of attribution models, A/B testing, UTM tagging, trafficking, and creative specifications
Practical knowledge of brand guidelines and government advertising compliance requirements
Excellent oral and written communication skills in both Spanish and English (bilingual required)
Additional Information
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing and Sales
Industries: Advertising Services
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FWI has been recognized as a Top Workplace by the Washington Post in 2024 and 2025, offering excellent growth opportunities in a collaborative environment.
Position is contingent upon contract award
Work Schedule and Location Hybrid: This part-time hybrid position will work Monday through Friday, 23 hours per week, with some onsite work in San Juan, Puerto Rico. Must reside in Puerto Rico.
Responsibilities
Translate PRDOH program objectives into comprehensive media strategies with audience targeting, channel mix, KPIs, budgets, and calendars
Develop Media Briefs and Media Plans with objectives, tactics, flighting, frequency targets, and creative specifications
Select and justify channels (TV/radio/print/OOH/digital/social/programmatic/search) with data-backed rationale
Negotiate and purchase media inventory across all platforms according to approved plans and budgets
Prepare and manage insertion orders, contracts, addendums, and compliance documentation
Configure, monitor, and optimize campaigns including targeting, bids, placements, creative assignments, frequency caps, pacing, viewability, and performance metrics
Conduct A/B tests, implement makegoods, and enforce quality controls (brand safety, exclusions, verification)
Build measurement plans with KPIs, tagging requirements, and coordinate dashboards with analytics teams
Manage trafficking, creative swaps, and ensure proper specs, naming conventions, tags, and accessibility elements
Collect proof of run documentation and reconcile invoices against deliverables
Submit post-buy reports with performance analysis, variances, insights, and optimization recommendations
Maintain performance dashboards, flag risks/deviations, and propose corrective actions
Coordinate with internal/external teams, agencies, municipal partners, and subrecipients for integrated campaigns
Ensure compliance with PRDOH branding, federal DISCLAIMERS, publicity blackout periods, and data use policies
Conduct status meetings and provide updates on campaign performance, delivery, and budget utilization
Qualifications
Associate's degree in Communications, Marketing, Advertising, Business Administration, Journalism, Statistics, Operations Research, or related field
4+ years of experience in multichannel media planning AND buying (both traditional and digital channels required)
Proven track record of negotiation, media optimization, and budget management
Proficiency with GA4, audience platforms, reach/frequency models, GRP/TRP calculations, Meta Ads Manager, Google Ads, DV360/programmatic platforms, and ad servers (e.g., CM360)
Advanced Excel/Google Sheets (modeling, budgets, pacing) and PowerPoint/Slides
Knowledge of brand safety, ad fraud detection, viewability metrics, third-party verification, and proof-of-performance standards
Experience with insertion orders, contracts, compliance documentation, and invoice reconciliation
Understanding of attribution models, A/B testing, UTM tagging, trafficking, and creative specifications
Practical knowledge of brand guidelines and government advertising compliance requirements
Excellent oral and written communication skills in both Spanish and English (bilingual required)
Additional Information
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing and Sales
Industries: Advertising Services
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