MSU Federal Credit Union
Content Developer - M3 Group
MSU Federal Credit Union, Auburn Hills, Michigan, United States, 48326
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Content Developer - M3 Group
role at
MSU Federal Credit Union .
Position Summary Developers work within a dedicated team to develop and execute comprehensive content and communication strategies tailored to specific client needs. This role demands the ability to craft and pitch compelling stories that translate complex client requirements into clear, engaging content. Content Developers work collaboratively across teams and with clients, demonstrating high independence, initiative, and strong attention to detail. It requires a high degree of creativity and a relentless commitment to ensuring all communications align with strategic goals.
Work Arrangement Hybrid arrangement: onsite on Tuesdays and one other day each week at our Lansing or Auburn Hills office.
Schedule Monday – Friday 8:30 am – 5:00 pm ET.
Compensation & Benefits
Salary: $61,000+ dependent on experience
100% Company‑Paid Health, Dental, Vision, Life, and Long‑Term Disability Premiums
Up to 19.5 days of PTO within your first year, plus 8 paid holidays
401(k) with Company Match
6 weeks of paid parental leave
Essential Duties and Responsibilities
Writes content for various platforms, including social media, blogs, press releases, emails, and web copy while adhering to AP Style or brand guidelines.
Assists in keyword research and ensures content aligns with SEO guidelines to improve search engine performance.
Uses a content calendar to organize and meet deadlines consistently.
Drafts press releases, media advisories and talking points.
Supports teams by seeking proactive media opportunities for clients.
Supports team on client and/or ad‑hoc projects as requested.
Manages content creation and execution, focusing on brand positioning and messaging.
Builds relationships with clients to understand brand needs and preferences.
Works with cross‑functional teams to develop cohesive content strategies aligned with client goals.
Generates and pitches story ideas to clients, ensuring alignment with their needs and objectives.
Conducts thorough research on industry trends, target audience preferences, and competitive content to inform content creation.
Stays informed on best practices and emerging topics to enhance content relevance and audience engagement.
Collaborates with graphic designers, web developers and other marketing team members to create cohesive and visually appealing content.
Participates in brainstorming sessions and provides input on content layout, design, and user experience.
Develops and implements SEO best practices to increase content visibility across digital platforms.
Tracks and analyzes key performance indicators and web traffic data to evaluate the effectiveness of published content.
Develops and refines press releases, media advisories and talking points that effectively communicate key messages to the public and media.
Develops strategies and detailed plans for media events.
Distributes press releases, tracks their coverage, and summarizes coverage reports for clients.
Tracks media coverage and public sentiment related to the client’s brand, industry trends, and relevant news.
Maintains and updates media lists targeted to each client.
Seeks proactive media opportunities, writes pitches, and engages with media to schedule interviews.
Onboards clients into social media monitoring platform, posts approved content, and generates engagement reports.
Handles multiple projects, ensuring adherence to deadlines and content quality.
Analyzes content performance and adjusts strategies to optimize results.
Provides guidance to junior team members, assisting them in skill development.
Can work with schedule flexibility to meet deadlines outside normal working hours.
Training and professional development as assigned.
Other duties as assigned.
Knowledge, Skills, and Abilities Required
B.A. in advertising, marketing, communications, journalism or a related field; or equivalent work experience.
Minimum of 1–3 years of experience in content creation, including writing and editing for various media.
Minimum of 4–5 years of content development experience with additional responsibilities for project management.
Proficient in AP Style and skilled at reviewing content for grammar, clarity, and accuracy.
Familiarity with SEO best practices and social media management tools.
Strong communication skills and a collaborative approach.
Detail‑oriented and able to manage multiple priorities effectively.
Proficiency in Microsoft Office and familiarity with content management systems are preferred.
Advanced understanding of brand voice, tone, and messaging.
Experience in direct client engagement, with skills in relationship‑building and strategic alignment.
Proficiency in social media analytics tools and media monitoring and reporting tools.
Ability to work seamlessly within cross‑functional teams.
Physical Demands & Work Environment
May be required to remain in a stationary position for an extended period of time.
Ability to operate standard office technology, equipment, and tools, which may include many hours of computer and phone usage.
Ability to travel to/from appointments as required.
This position can work in hybrid or onsite working arrangements.
Disclaimer
Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
MSUFCU is an affirmative‑action, equal‑opportunity employer.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
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Content Developer - M3 Group
role at
MSU Federal Credit Union .
Position Summary Developers work within a dedicated team to develop and execute comprehensive content and communication strategies tailored to specific client needs. This role demands the ability to craft and pitch compelling stories that translate complex client requirements into clear, engaging content. Content Developers work collaboratively across teams and with clients, demonstrating high independence, initiative, and strong attention to detail. It requires a high degree of creativity and a relentless commitment to ensuring all communications align with strategic goals.
Work Arrangement Hybrid arrangement: onsite on Tuesdays and one other day each week at our Lansing or Auburn Hills office.
Schedule Monday – Friday 8:30 am – 5:00 pm ET.
Compensation & Benefits
Salary: $61,000+ dependent on experience
100% Company‑Paid Health, Dental, Vision, Life, and Long‑Term Disability Premiums
Up to 19.5 days of PTO within your first year, plus 8 paid holidays
401(k) with Company Match
6 weeks of paid parental leave
Essential Duties and Responsibilities
Writes content for various platforms, including social media, blogs, press releases, emails, and web copy while adhering to AP Style or brand guidelines.
Assists in keyword research and ensures content aligns with SEO guidelines to improve search engine performance.
Uses a content calendar to organize and meet deadlines consistently.
Drafts press releases, media advisories and talking points.
Supports teams by seeking proactive media opportunities for clients.
Supports team on client and/or ad‑hoc projects as requested.
Manages content creation and execution, focusing on brand positioning and messaging.
Builds relationships with clients to understand brand needs and preferences.
Works with cross‑functional teams to develop cohesive content strategies aligned with client goals.
Generates and pitches story ideas to clients, ensuring alignment with their needs and objectives.
Conducts thorough research on industry trends, target audience preferences, and competitive content to inform content creation.
Stays informed on best practices and emerging topics to enhance content relevance and audience engagement.
Collaborates with graphic designers, web developers and other marketing team members to create cohesive and visually appealing content.
Participates in brainstorming sessions and provides input on content layout, design, and user experience.
Develops and implements SEO best practices to increase content visibility across digital platforms.
Tracks and analyzes key performance indicators and web traffic data to evaluate the effectiveness of published content.
Develops and refines press releases, media advisories and talking points that effectively communicate key messages to the public and media.
Develops strategies and detailed plans for media events.
Distributes press releases, tracks their coverage, and summarizes coverage reports for clients.
Tracks media coverage and public sentiment related to the client’s brand, industry trends, and relevant news.
Maintains and updates media lists targeted to each client.
Seeks proactive media opportunities, writes pitches, and engages with media to schedule interviews.
Onboards clients into social media monitoring platform, posts approved content, and generates engagement reports.
Handles multiple projects, ensuring adherence to deadlines and content quality.
Analyzes content performance and adjusts strategies to optimize results.
Provides guidance to junior team members, assisting them in skill development.
Can work with schedule flexibility to meet deadlines outside normal working hours.
Training and professional development as assigned.
Other duties as assigned.
Knowledge, Skills, and Abilities Required
B.A. in advertising, marketing, communications, journalism or a related field; or equivalent work experience.
Minimum of 1–3 years of experience in content creation, including writing and editing for various media.
Minimum of 4–5 years of content development experience with additional responsibilities for project management.
Proficient in AP Style and skilled at reviewing content for grammar, clarity, and accuracy.
Familiarity with SEO best practices and social media management tools.
Strong communication skills and a collaborative approach.
Detail‑oriented and able to manage multiple priorities effectively.
Proficiency in Microsoft Office and familiarity with content management systems are preferred.
Advanced understanding of brand voice, tone, and messaging.
Experience in direct client engagement, with skills in relationship‑building and strategic alignment.
Proficiency in social media analytics tools and media monitoring and reporting tools.
Ability to work seamlessly within cross‑functional teams.
Physical Demands & Work Environment
May be required to remain in a stationary position for an extended period of time.
Ability to operate standard office technology, equipment, and tools, which may include many hours of computer and phone usage.
Ability to travel to/from appointments as required.
This position can work in hybrid or onsite working arrangements.
Disclaimer
Note this job description is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and MSU Federal Credit Union reserves the right to change this position description and/or assign tasks for the employee to perform, as MSUFCU may deem appropriate.
MSUFCU is an affirmative‑action, equal‑opportunity employer.
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
#J-18808-Ljbffr