C2 Education
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Direct message the job poster from C2 Education
Senior HR Business Partner at C2 Education Lifecycle Marketing Manager About the Role
C2 Education seeks a data-driven, collaborative, and strategic
Lifecycle Marketing Manager
to own the design, execution, and optimization of customer journeys from lead activation to long-term retention. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives revenue outcomes and reports into the Chief Marketing Officer.
Key Responsibilities
Design and execute targeted multi-channel lead activation campaigns to drive conversions across the customer journey
Build, test, and optimize automated engagement journeys for existing customers to improve onboarding, retention and upsell opportunities
Manage customer communications across multiple channels, including email, SMS, and emerging media, to foster strong relationships at every lifecycle stage
Oversee the entire lead journey, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other touchpoints
Direct and manage agency partners in the delivery of high-performing email/CRM campaigns, moving prospects and customers through acquisition and retention funnels
Analyze and present monthly lead nurture funnel performance metrics to regional stakeholders, driving actionable insights and continuous improvement
Create and maintain comprehensive customer journey maps to identify and optimize each touchpoint throughout the lifecycle
Develop robust segmentation models to personalize outreach and maximize engagement effectiveness
Execute ongoing A/B testing of marketing campaigns and journey touchpoints to improve performance and inform strategy
Work closely with sales and training teams to ensure marketing strategies and lifecycle programs support overall revenue goals
Qualifications
Bachelor’s degree in Marketing, Business, Analytics or related field
5+ years of experience in lifecycle, CRM, or retention marketing in a lead-driven or education-focused environment
Expertise with marketing automation platforms (Salesforce Marketing Cloud experience a plus)
Advanced analytical skills and experience reporting on funnel metrics and campaign ROI
Proven experience with cross-channel campaign management (email, SMS, web, etc.) and marketing agency oversight
Proficiency in Microsoft Power BI for creating, analyzing, and visualizing data dashboards and reports
Strong communication, collaboration, and project management skills
What Success Looks Like
Increase performance across key engagement, conversion and retention metrics at all lifecycle stages
Growth in qualified leads, higher customer lifetime value, and measurable impact on revenue goals
Continuous optimization and innovation of marketing journeys through data-driven experimentation and testing
Seniority level Associate
Employment type Full-time
Job function Marketing, Project Management, and Design
Industries Higher Education and Education
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Get notified about new Marketing Manager jobs in
Johns Creek, GA . #J-18808-Ljbffr
Direct message the job poster from C2 Education
Senior HR Business Partner at C2 Education Lifecycle Marketing Manager About the Role
C2 Education seeks a data-driven, collaborative, and strategic
Lifecycle Marketing Manager
to own the design, execution, and optimization of customer journeys from lead activation to long-term retention. This role is central to ensuring that every touchpoint with our leads and customers increases conversions, deepens relationships, and drives revenue outcomes and reports into the Chief Marketing Officer.
Key Responsibilities
Design and execute targeted multi-channel lead activation campaigns to drive conversions across the customer journey
Build, test, and optimize automated engagement journeys for existing customers to improve onboarding, retention and upsell opportunities
Manage customer communications across multiple channels, including email, SMS, and emerging media, to foster strong relationships at every lifecycle stage
Oversee the entire lead journey, ensuring cohesive experiences and seamless handoffs across email, web, SMS, phone and other touchpoints
Direct and manage agency partners in the delivery of high-performing email/CRM campaigns, moving prospects and customers through acquisition and retention funnels
Analyze and present monthly lead nurture funnel performance metrics to regional stakeholders, driving actionable insights and continuous improvement
Create and maintain comprehensive customer journey maps to identify and optimize each touchpoint throughout the lifecycle
Develop robust segmentation models to personalize outreach and maximize engagement effectiveness
Execute ongoing A/B testing of marketing campaigns and journey touchpoints to improve performance and inform strategy
Work closely with sales and training teams to ensure marketing strategies and lifecycle programs support overall revenue goals
Qualifications
Bachelor’s degree in Marketing, Business, Analytics or related field
5+ years of experience in lifecycle, CRM, or retention marketing in a lead-driven or education-focused environment
Expertise with marketing automation platforms (Salesforce Marketing Cloud experience a plus)
Advanced analytical skills and experience reporting on funnel metrics and campaign ROI
Proven experience with cross-channel campaign management (email, SMS, web, etc.) and marketing agency oversight
Proficiency in Microsoft Power BI for creating, analyzing, and visualizing data dashboards and reports
Strong communication, collaboration, and project management skills
What Success Looks Like
Increase performance across key engagement, conversion and retention metrics at all lifecycle stages
Growth in qualified leads, higher customer lifetime value, and measurable impact on revenue goals
Continuous optimization and innovation of marketing journeys through data-driven experimentation and testing
Seniority level Associate
Employment type Full-time
Job function Marketing, Project Management, and Design
Industries Higher Education and Education
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Get notified about new Marketing Manager jobs in
Johns Creek, GA . #J-18808-Ljbffr