Curaleaf
Job Title
Manager, Shopper Marketing - Retail
Location NYC
Travel Requirements 40%-60% of the time
Job Type Full Time | Exempt
About the Role Oversees in‑store execution across all Curaleaf retail locations, translating shopper and customer insights into high‑impact programs that drive commercial performance.
What You’ll Do
Leads with a
Channel-First
Mindset
Develops POS‑driven strategies that flex with evolving retail and regulatory dynamics.
Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf customers—ensuring clarity and recall across channels.
Exhibits Strong Business & Marketing Acumen
Understands the commercial and brand impact of decisions at both state and channel levels.
Aligns promotional calendars with broader business goals to drive performance and relevance across the company’s retail environments.
Proactive Communicator (Oral & Written)
Communicates clearly across diverse audiences—internal teams, external stakeholders, and retail partners.
Maintains tight alignment between brand, field sales, and in‑store execution.
Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
Analytically Savvy
Uses data and consumer insights to guide decision‑making.
Evaluates trade program performance and identifies growth opportunities with actionable strategies.
Prioritizes outlets and activations with precision, ensuring cross‑functional alignment and resource focus.
Adept at Building Creative, Proactive Solutions
Continuously seeks process and executional improvements while safeguarding brand integrity.
Brings retail partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field.
4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries.
Demonstrated ability to manage and own project budgets.
Proven success in developing and executing go‑to‑market strategies, including new product launches and shopper marketing initiatives.
Skilled in creating impactful sales and marketing materials for field teams and retail partners.
Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results‑driven programs.
Experience leading store activation and product education initiatives.
Effective management of third‑party agencies, with a focus on executional partners.
Even Better If
MBA or advanced degree.
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
Route/key sales responsibility or store merchandising background.
Pay Transparency $100,000—$110,000 USD
What We Offer
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(k) Retirement Plan
Life/Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
EEO Statement Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.
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Location NYC
Travel Requirements 40%-60% of the time
Job Type Full Time | Exempt
About the Role Oversees in‑store execution across all Curaleaf retail locations, translating shopper and customer insights into high‑impact programs that drive commercial performance.
What You’ll Do
Leads with a
Channel-First
Mindset
Develops POS‑driven strategies that flex with evolving retail and regulatory dynamics.
Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf customers—ensuring clarity and recall across channels.
Exhibits Strong Business & Marketing Acumen
Understands the commercial and brand impact of decisions at both state and channel levels.
Aligns promotional calendars with broader business goals to drive performance and relevance across the company’s retail environments.
Proactive Communicator (Oral & Written)
Communicates clearly across diverse audiences—internal teams, external stakeholders, and retail partners.
Maintains tight alignment between brand, field sales, and in‑store execution.
Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
Analytically Savvy
Uses data and consumer insights to guide decision‑making.
Evaluates trade program performance and identifies growth opportunities with actionable strategies.
Prioritizes outlets and activations with precision, ensuring cross‑functional alignment and resource focus.
Adept at Building Creative, Proactive Solutions
Continuously seeks process and executional improvements while safeguarding brand integrity.
Brings retail partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field.
4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries.
Demonstrated ability to manage and own project budgets.
Proven success in developing and executing go‑to‑market strategies, including new product launches and shopper marketing initiatives.
Skilled in creating impactful sales and marketing materials for field teams and retail partners.
Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results‑driven programs.
Experience leading store activation and product education initiatives.
Effective management of third‑party agencies, with a focus on executional partners.
Even Better If
MBA or advanced degree.
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
Route/key sales responsibility or store merchandising background.
Pay Transparency $100,000—$110,000 USD
What We Offer
Career Growth Opportunities
Competitive Pay and Benefits
Generous PTO and Parental Leave
401(k) Retirement Plan
Life/Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
EEO Statement Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.
#J-18808-Ljbffr