Curaleaf Holdings, Inc.
Manager, Shopper Marketing - Wholesale New New York City, NY
Curaleaf Holdings, Inc., New York, New York, us, 10261
Curaleaf - Manager, Shopper Marketing - Wholesale
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title:
Manager, Shopper Marketing – Wholesale
Location:
NYC
Travel Requirements:
40%-60% of the time
Job Type:
Full Time | Exempt
About the Role:
Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.
What You’ll Do
Leads with a “Channel-First” Mindset
Develops POS‑driven strategies that flex with evolving retail and regulatory dynamics.
Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf wholesale customers—ensuring clarity and recall across channels and regions.
Exhibits Strong Business & Marketing Acumen
Understands the commercial and brand impact of decisions at both state and channel levels.
Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets.
Communicates clearly across diverse audiences—internal teams, external stakeholders, and wholesale partners.
Maintains tight alignment between brand, field sales, and in‑store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
Analytically Savvy
Uses data and consumer insights to guide decision‑making.
Evaluates trade program performance and identifies growth opportunities with actionable strategies.
Prioritizes outlets and activations with precision, ensuring cross‑functional alignment and resource focus.
Adept at Building Creative, Proactive Solutions
Continuously seeks process and executional improvements while safeguarding brand integrity.
Brings wholesale partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field.
4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries.
Demonstrated ability to manage and own project budgets.
Proven success in developing and executing go‑to‑market strategies, including new product launches and shopper marketing initiatives.
Skilled in creating impactful sales and marketing materials for field teams and wholesale partners.
Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results‑driven programs.
Experience leading store activation and product education initiatives.
Effective management of third‑party agencies, with a focus on executional partners.
Even Better If
MBA or advanced degree.
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
Route/key sales responsibility or store merchandising background.
$100,000 - $110,000 USD
What We Offer
Competitive Pay and Benefits
Generous PTO and Parental Leave
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry‑leading service, product selection and accessibility across the medical and adult‑use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting‑edge cultivation, extraction, and production.
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values
Lead and Inspire.
Commit to Win.
ONE Curaleaf.
Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any nonimmigrant or immigrant visas.
Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.
#J-18808-Ljbffr
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title:
Manager, Shopper Marketing – Wholesale
Location:
NYC
Travel Requirements:
40%-60% of the time
Job Type:
Full Time | Exempt
About the Role:
Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.
What You’ll Do
Leads with a “Channel-First” Mindset
Develops POS‑driven strategies that flex with evolving retail and regulatory dynamics.
Distills complex initiatives into the “three most important” takeaways for field teams and Curaleaf wholesale customers—ensuring clarity and recall across channels and regions.
Exhibits Strong Business & Marketing Acumen
Understands the commercial and brand impact of decisions at both state and channel levels.
Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets.
Communicates clearly across diverse audiences—internal teams, external stakeholders, and wholesale partners.
Maintains tight alignment between brand, field sales, and in‑store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure “best in class” brand storytelling at the POS.
Analytically Savvy
Uses data and consumer insights to guide decision‑making.
Evaluates trade program performance and identifies growth opportunities with actionable strategies.
Prioritizes outlets and activations with precision, ensuring cross‑functional alignment and resource focus.
Adept at Building Creative, Proactive Solutions
Continuously seeks process and executional improvements while safeguarding brand integrity.
Brings wholesale partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency.
What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field.
4–6+ years of experience in trade marketing, brand marketing, and/or sales within CPG, retail, or regulated industries.
Demonstrated ability to manage and own project budgets.
Proven success in developing and executing go‑to‑market strategies, including new product launches and shopper marketing initiatives.
Skilled in creating impactful sales and marketing materials for field teams and wholesale partners.
Strong analytical capabilities; adept at translating shopper and retailer insights into actionable, results‑driven programs.
Experience leading store activation and product education initiatives.
Effective management of third‑party agencies, with a focus on executional partners.
Even Better If
MBA or advanced degree.
Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma).
Route/key sales responsibility or store merchandising background.
$100,000 - $110,000 USD
What We Offer
Competitive Pay and Benefits
Generous PTO and Parental Leave
Life/ Disability Insurance
Community Involvement
Referral Bonuses and Product Discounts
Benefits vary by state, role type, and eligibility.
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry‑leading service, product selection and accessibility across the medical and adult‑use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting‑edge cultivation, extraction, and production.
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values
Lead and Inspire.
Commit to Win.
ONE Curaleaf.
Driven to Deliver Excellence.
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Please note that U.S. immigration rules and regulations are governed by federal law; not state law. Although Curaleaf operates in states that have legalized and decriminalized marijuana, it is still considered a controlled substance under federal regulations and thus illegal under federal law. For this reason, unless and until federal law changes, Curaleaf is prohibited from offering sponsorship for any nonimmigrant or immigrant visas.
Please also note that while candidates who are Lawful Permanent Residents (such as those with Green Cards) are eligible for employment with, and are hired by Curaleaf, working for a company engaged in a business that grows and sells a product that is illegal under federal law might compromise the candidate’s immigration status. Before a Lawful Permanent Resident accepts an offer of employment, Curaleaf recommends that the candidate seek the advice of an immigration lawyer.
#J-18808-Ljbffr