Allegacy Federal Credit Union
Email Channel Marketing Manager
Allegacy Federal Credit Union, Winston Salem, North Carolina, United States, 27104
Email Channel Marketing Manager
Join to apply for the Email Channel Marketing Manager role at Allegacy Federal Credit Union Location: Charlotte, NC or Winston‑Salem, NC (Hybrid work flexibility available) Found in 1967 in Winston‑Salem, North Carolina, Allegacy is a member‑owned cooperative committed to doing right for the well‑being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision‑making, and long‑. Allegacy lives by our core values: Helpful, Humble, Hungry, Honest, & Hopeful. These values guide how we serve our members, collaborate with each other, and lead with purpose. Position Summary Allegacy is seeking a detail‑oriented and performance‑driven Manager to lead strategy and execution for the email marketing channel. This role is responsible for delivering personalized, data‑informed communications that support acquisition, retention, and deepening. The ideal candidate will be a strategic thinker with hands‑on experience in email design, automation, and analytics. Key Responsibilities
Email Strategy & Execution: Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross‑sell. Design and optimize templates for responsiveness, accessibility, and performance. Ensure content is timely, relevant, and aligned with brand and compliance standards. Automation & Personalization: Leverage segmentation and behavioral data to deliver targeted messaging. Collaborate with MarTech and analytics teams to implement automation and dynamic content. Conduct A/B testing and performance analysis to refine strategies. Cross‑Functional Collaboration: Partner with product, creative, and member experience teams to align messaging and timing. Coordinate with compliance and CRM teams to ensure regulatory integrity. Support strategic planning and calendar development for email initiatives. Requirements
Bachelor’s degree in Marketing, Communications, or related field. 4+ years of experience in email marketing, CRM, or lifecycle marketing. Proficiency in email platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Marketo). Strong understanding of segmentation, automation, and performance metrics. Excellent communication, analytical, and project management skills. Preferred
Experience in financial services or regulated industries. Familiarity with HTML/CSS for email design. Knowledge of member journey mapping and personalization strategies. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Salary: Winston‑Salem, NC $100,000.00‑$115,000.00 1 month ago Referrals increase your chances of interviewing at Allegacy Federal Credit Union by 2×
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Join to apply for the Email Channel Marketing Manager role at Allegacy Federal Credit Union Location: Charlotte, NC or Winston‑Salem, NC (Hybrid work flexibility available) Found in 1967 in Winston‑Salem, North Carolina, Allegacy is a member‑owned cooperative committed to doing right for the well‑being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision‑making, and long‑. Allegacy lives by our core values: Helpful, Humble, Hungry, Honest, & Hopeful. These values guide how we serve our members, collaborate with each other, and lead with purpose. Position Summary Allegacy is seeking a detail‑oriented and performance‑driven Manager to lead strategy and execution for the email marketing channel. This role is responsible for delivering personalized, data‑informed communications that support acquisition, retention, and deepening. The ideal candidate will be a strategic thinker with hands‑on experience in email design, automation, and analytics. Key Responsibilities
Email Strategy & Execution: Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross‑sell. Design and optimize templates for responsiveness, accessibility, and performance. Ensure content is timely, relevant, and aligned with brand and compliance standards. Automation & Personalization: Leverage segmentation and behavioral data to deliver targeted messaging. Collaborate with MarTech and analytics teams to implement automation and dynamic content. Conduct A/B testing and performance analysis to refine strategies. Cross‑Functional Collaboration: Partner with product, creative, and member experience teams to align messaging and timing. Coordinate with compliance and CRM teams to ensure regulatory integrity. Support strategic planning and calendar development for email initiatives. Requirements
Bachelor’s degree in Marketing, Communications, or related field. 4+ years of experience in email marketing, CRM, or lifecycle marketing. Proficiency in email platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Marketo). Strong understanding of segmentation, automation, and performance metrics. Excellent communication, analytical, and project management skills. Preferred
Experience in financial services or regulated industries. Familiarity with HTML/CSS for email design. Knowledge of member journey mapping and personalization strategies. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Salary: Winston‑Salem, NC $100,000.00‑$115,000.00 1 month ago Referrals increase your chances of interviewing at Allegacy Federal Credit Union by 2×
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