Allegacy Investment Group
Email Channel Marketing Manager
Allegacy Investment Group, Charlotte, North Carolina, United States, 28245
Description
Location:
Charlotte, NC or Winston-Salem, NC (Hybrid work flexibility available)
About Allegacy Federal Credit Union: Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the well-being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships.
Allegacy lives by our core values: Helpful, Humble, Hungry, Honest, & Hopeful. These values guide how we serve our members, collaborate with each other, and lead with purpose.
Position Summary: Allegacy is seeking a detail-oriented and performance-driven Manager to lead strategy and execution for the email marketing channel. This role is responsible for delivering personalized, data-informed communications that support acquisition, retention, and deepening. The ideal candidate will be a strategic thinker with hands‑on experience in email design, automation, and analytics.
Key Responsibilities: Email Strategy & Execution
Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross-sell.
Design and optimize templates for responsiveness, accessibility, and performance.
Ensure content is timely, relevant, and aligned with brand and compliance standards.
Automation & Personalization
Leverage segmentation and behavioral data to deliver targeted messaging.
Collaborate with MarTech and analytics teams to implement automation and dynamic content.
Conduct A/B testing and performance analysis to refine strategies.
Cross‑Functional Collaboration
Partner with product, creative, and member experience teams to align messaging and timing.
Coordinate with compliance and CRM teams to ensure regulatory integrity.
Support strategic planning and calendar development for email initiatives.
Requirements: Required Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
4+ years of experience in email marketing, CRM, or lifecycle marketing.
Proficiency in email platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Marketo).
Strong understanding of segmentation, automation, and performance metrics.
Excellent communication, analytical, and project management skills.
Preferred: Experience in financial services or regulated industries.
Familiarity with HTML/CSS for email design.
Knowledge of member journey mapping and personalization strategies.
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About Allegacy Federal Credit Union: Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the well-being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships.
Allegacy lives by our core values: Helpful, Humble, Hungry, Honest, & Hopeful. These values guide how we serve our members, collaborate with each other, and lead with purpose.
Position Summary: Allegacy is seeking a detail-oriented and performance-driven Manager to lead strategy and execution for the email marketing channel. This role is responsible for delivering personalized, data-informed communications that support acquisition, retention, and deepening. The ideal candidate will be a strategic thinker with hands‑on experience in email design, automation, and analytics.
Key Responsibilities: Email Strategy & Execution
Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross-sell.
Design and optimize templates for responsiveness, accessibility, and performance.
Ensure content is timely, relevant, and aligned with brand and compliance standards.
Automation & Personalization
Leverage segmentation and behavioral data to deliver targeted messaging.
Collaborate with MarTech and analytics teams to implement automation and dynamic content.
Conduct A/B testing and performance analysis to refine strategies.
Cross‑Functional Collaboration
Partner with product, creative, and member experience teams to align messaging and timing.
Coordinate with compliance and CRM teams to ensure regulatory integrity.
Support strategic planning and calendar development for email initiatives.
Requirements: Required Qualifications:
Bachelor’s degree in Marketing, Communications, or related field.
4+ years of experience in email marketing, CRM, or lifecycle marketing.
Proficiency in email platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Marketo).
Strong understanding of segmentation, automation, and performance metrics.
Excellent communication, analytical, and project management skills.
Preferred: Experience in financial services or regulated industries.
Familiarity with HTML/CSS for email design.
Knowledge of member journey mapping and personalization strategies.
#J-18808-Ljbffr