Soqquadro Italiano
Email Channel Marketing Manager
Soqquadro Italiano, Winston Salem, North Carolina, United States, 27104
Location
Charlotte, NC or Winston-Salem, NC (Hybrid work flexibility available)
About Allegacy Federal Credit Union
Founded in 1967 in Winston‑Salem, North Carolina, Allegacy is a member‑owned cooperative committed to doing right for the well‑being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision‑making, and long‑term relationships.
Position Summary
Allegacy is seeking a detail‑oriented and performance‑driven Manager to lead strategy and execution for the email marketing channel. This role is responsible for delivering personalized, data‑informed communications that support acquisition, retention, and deepening. The ideal candidate will be a strategic thinker with hands‑on experience in email design, automation, and analytics.
Key Responsibilities Email Strategy & Execution
Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross‑sell.
Design and optimize templates for responsiveness, accessibility, and performance.
Ensure content is timely, relevant, and aligned with brand and compliance standards.
Automation & Personalization
Leverage segmentation and behavioral data to deliver targeted messaging.
Collaborate with MarTech and analytics teams to implement automation and dynamic content.
Conduct A/B testing and performance analysis to refine strategies.
Cross‑Functional Collaboration
Partner with product, creative, and member experience teams to align messaging and timing.
Coordinate with compliance and CRM teams to ensure regulatory integrity.
Support strategic planning and calendar development for email initiatives.
Requirements
Bachelor’s degree in Marketing, Communications, or related field.
4+ years of experience in email marketing, CRM, or lifecycle marketing.
Proficiency in email platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Marketo).
Strong understanding of segmentation, automation, and performance metrics.
Excellent communication, analytical, and project management skills.
Preferred Experience in financial services or regulated industries.
Familiarity with HTML/CSS for email design.
Knowledge of member journey mapping and personalization strategies.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
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Charlotte, NC or Winston-Salem, NC (Hybrid work flexibility available)
About Allegacy Federal Credit Union
Founded in 1967 in Winston‑Salem, North Carolina, Allegacy is a member‑owned cooperative committed to doing right for the well‑being of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision‑making, and long‑term relationships.
Position Summary
Allegacy is seeking a detail‑oriented and performance‑driven Manager to lead strategy and execution for the email marketing channel. This role is responsible for delivering personalized, data‑informed communications that support acquisition, retention, and deepening. The ideal candidate will be a strategic thinker with hands‑on experience in email design, automation, and analytics.
Key Responsibilities Email Strategy & Execution
Develop and manage email campaigns across lifecycle stages, including onboarding, engagement, and cross‑sell.
Design and optimize templates for responsiveness, accessibility, and performance.
Ensure content is timely, relevant, and aligned with brand and compliance standards.
Automation & Personalization
Leverage segmentation and behavioral data to deliver targeted messaging.
Collaborate with MarTech and analytics teams to implement automation and dynamic content.
Conduct A/B testing and performance analysis to refine strategies.
Cross‑Functional Collaboration
Partner with product, creative, and member experience teams to align messaging and timing.
Coordinate with compliance and CRM teams to ensure regulatory integrity.
Support strategic planning and calendar development for email initiatives.
Requirements
Bachelor’s degree in Marketing, Communications, or related field.
4+ years of experience in email marketing, CRM, or lifecycle marketing.
Proficiency in email platforms (e.g., Salesforce Marketing Cloud, Mailchimp, Marketo).
Strong understanding of segmentation, automation, and performance metrics.
Excellent communication, analytical, and project management skills.
Preferred Experience in financial services or regulated industries.
Familiarity with HTML/CSS for email design.
Knowledge of member journey mapping and personalization strategies.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
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