The Wonderful Company
Manager, Lifecycle & Retention Marketing (DTC)
The Wonderful Company, Los Angeles, California, United States, 90079
Company Description
FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference, investing in sustainability, the environment, and local communities to enable positive change. Role Overview
As the Manager, Lifecycle & Retention Marketing, you will own the full retention marketing strategy for FIJI Water Home Delivery. You will develop and execute programs that keep our subscribers engaged, delighted, and coming back. Reporting to the Director, DTC, you will lead lifecycle campaigns across email, SMS, and direct mail, using data and personalization to create experiences that feel distinctly FIJI. From onboarding and replenishment to churn prevention and reactivation, you will design every step of the subscriber journey to grow lifetime value and strengthen the connection between our customers and the FIJI brand. Location
West Los Angeles, CA office. Hybrid schedule: in-office Monday‑Wednesday, remote Thursday‑Friday. Job Description
Lifecycle Marketing & Campaigns
Own the Home Delivery marketing calendar, aligning brand, promotional, and lifecycle moments that drive engagement and repeat purchase. Design, launch, and optimize automated journeys across email, SMS, and direct mail, including onboarding, replenishment, renewal, reactivation, and win‑back. Develop lifecycle campaigns that celebrate hydration as a ritual and position FIJI Water as an everyday luxury for subscribers. Collaborate with Creative and Brand teams to craft messaging that feels premium, personal, and unmistakably FIJI. Build testing roadmaps for offers, cadence, and creative to continuously optimize engagement and conversion. Identify opportunities for cross‑sell and upsell through personalized lifecycle programs. Partner with Data and Paid Media teams to create cohesive, omnichannel experiences across customer touchpoints. Retention Strategy & Insights
Own the end-to-end retention marketing strategy and roadmap, setting clear objectives to reduce churn, drive reactivation, and grow subscriber lifetime value (LTV). Use behavioral data, cohort analysis, and segmentation to identify key retention drivers, high‑value customer groups, and churn risks, and turn insights into actionable strategies. Define and manage retention KPIs such as retention rate, churn, reactivation, and LTV, and forecast their business impact in partnership with Analytics and Finance. Develop personalized retention initiatives informed by subscriber behavior, order cadence, and engagement patterns. Partner cross‑functionally with CX, Tech, and E‑commerce to enhance the subscriber experience, streamline account management, and improve billing and delivery communications. Champion the subscriber voice internally to ensure customer insights and feedback directly inform marketing and product improvements. Qualifications
3-5 years of experience in lifecycle or retention marketing required, ideally within a DTC subscription or recurring‑delivery business. Proven success developing retention strategies that drive measurable gains in LTV, repeat rate, and customer engagement. Strong analytical skills with hands‑on experience in cohort analysis, segmentation, and performance measurement. Proficiency with E‑commerce platforms such as Shopify, Klaviyo, and Ordergroove is preferred. Demonstrated ability to translate performance data into clear, actionable insights for cross‑functional teams and leadership. Skilled in creating personalized, multi‑channel customer journeys across email, SMS, and direct mail. Collaborative, organized, and comfortable leading cross‑functional initiatives. Experience managing loyalty programs is a plus. Bachelor’s degree in related field required. Pay Range
$105,000 - $115,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience. Benefits
Thriving Wellness Community
– Access to top‑notch medical coverage, comprehensive vision and dental plans, and a 401(k) with match eligibility. Includes:
24/7 online physician consultations Virtual mental health resources Life coaching Engaging employee community groups Cash rewards for healthy habits and fitness reimbursements Library of on‑demand fitness videos
Career Advancement Opportunities
– Clear paths for career progression and internal mobility across diverse brands and business units. Focused Learning and Development
– Extensive resources like People Manager and leadership training, webinars, and eLearning courses. Empowering Mentorship Program
– Company‑wide mentorship to share goals, overcome challenges, and drive career forward. Continuous Improvement Training
– Training to empower all employees to learn and implement concepts that drive positive workplace change. Building a Healthy Society
– Foundation investments in education, health and wellness, community development, and sustainability initiatives across California, Fiji, and the world.
To learn more about our corporate social responsibility efforts, visit csr.wonderful.com. Giving Back to the Community
– Allocate company‑provided funds to up to three charities of your choice and join Wonderful Neighbor for group service projects in local communities. #LI-HYBRID EEO is the law – click here for more information FIJI Water is an Equality Opportunity Employer. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold worldwide. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference, investing in sustainability, the environment, and local communities to enable positive change. Role Overview
As the Manager, Lifecycle & Retention Marketing, you will own the full retention marketing strategy for FIJI Water Home Delivery. You will develop and execute programs that keep our subscribers engaged, delighted, and coming back. Reporting to the Director, DTC, you will lead lifecycle campaigns across email, SMS, and direct mail, using data and personalization to create experiences that feel distinctly FIJI. From onboarding and replenishment to churn prevention and reactivation, you will design every step of the subscriber journey to grow lifetime value and strengthen the connection between our customers and the FIJI brand. Location
West Los Angeles, CA office. Hybrid schedule: in-office Monday‑Wednesday, remote Thursday‑Friday. Job Description
Lifecycle Marketing & Campaigns
Own the Home Delivery marketing calendar, aligning brand, promotional, and lifecycle moments that drive engagement and repeat purchase. Design, launch, and optimize automated journeys across email, SMS, and direct mail, including onboarding, replenishment, renewal, reactivation, and win‑back. Develop lifecycle campaigns that celebrate hydration as a ritual and position FIJI Water as an everyday luxury for subscribers. Collaborate with Creative and Brand teams to craft messaging that feels premium, personal, and unmistakably FIJI. Build testing roadmaps for offers, cadence, and creative to continuously optimize engagement and conversion. Identify opportunities for cross‑sell and upsell through personalized lifecycle programs. Partner with Data and Paid Media teams to create cohesive, omnichannel experiences across customer touchpoints. Retention Strategy & Insights
Own the end-to-end retention marketing strategy and roadmap, setting clear objectives to reduce churn, drive reactivation, and grow subscriber lifetime value (LTV). Use behavioral data, cohort analysis, and segmentation to identify key retention drivers, high‑value customer groups, and churn risks, and turn insights into actionable strategies. Define and manage retention KPIs such as retention rate, churn, reactivation, and LTV, and forecast their business impact in partnership with Analytics and Finance. Develop personalized retention initiatives informed by subscriber behavior, order cadence, and engagement patterns. Partner cross‑functionally with CX, Tech, and E‑commerce to enhance the subscriber experience, streamline account management, and improve billing and delivery communications. Champion the subscriber voice internally to ensure customer insights and feedback directly inform marketing and product improvements. Qualifications
3-5 years of experience in lifecycle or retention marketing required, ideally within a DTC subscription or recurring‑delivery business. Proven success developing retention strategies that drive measurable gains in LTV, repeat rate, and customer engagement. Strong analytical skills with hands‑on experience in cohort analysis, segmentation, and performance measurement. Proficiency with E‑commerce platforms such as Shopify, Klaviyo, and Ordergroove is preferred. Demonstrated ability to translate performance data into clear, actionable insights for cross‑functional teams and leadership. Skilled in creating personalized, multi‑channel customer journeys across email, SMS, and direct mail. Collaborative, organized, and comfortable leading cross‑functional initiatives. Experience managing loyalty programs is a plus. Bachelor’s degree in related field required. Pay Range
$105,000 - $115,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience. Benefits
Thriving Wellness Community
– Access to top‑notch medical coverage, comprehensive vision and dental plans, and a 401(k) with match eligibility. Includes:
24/7 online physician consultations Virtual mental health resources Life coaching Engaging employee community groups Cash rewards for healthy habits and fitness reimbursements Library of on‑demand fitness videos
Career Advancement Opportunities
– Clear paths for career progression and internal mobility across diverse brands and business units. Focused Learning and Development
– Extensive resources like People Manager and leadership training, webinars, and eLearning courses. Empowering Mentorship Program
– Company‑wide mentorship to share goals, overcome challenges, and drive career forward. Continuous Improvement Training
– Training to empower all employees to learn and implement concepts that drive positive workplace change. Building a Healthy Society
– Foundation investments in education, health and wellness, community development, and sustainability initiatives across California, Fiji, and the world.
To learn more about our corporate social responsibility efforts, visit csr.wonderful.com. Giving Back to the Community
– Allocate company‑provided funds to up to three charities of your choice and join Wonderful Neighbor for group service projects in local communities. #LI-HYBRID EEO is the law – click here for more information FIJI Water is an Equality Opportunity Employer. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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