Maneuver Marketing
Retention Manager
Join Maneuver Marketing as a Retention Manager.
You will help drive customer retention, revenue growth, and brand loyalty through highly effective email and SMS marketing.
Maneuver Marketing
has grown its DTC health & wellness brand from scratch to USD$100M+ in annual sales, serving over 3,000,000 customers worldwide.
This role is for a proactive, detail‑oriented, data‑obsessed professional with at least 10 years of experience.
What You’ll Do
Conduct ongoing research (market, customer, competitor, product)
Collaborate with Product Marketing to adapt top‑performing messages in the customer journey
Synthesize insights into actionable opportunities for lifecycle and subscriptions
Define customer journey maps and align them to lifecycle channels (emails, SMS, direct mail)
Design/redesign subscription programs (save flows, cadence options, upsells, bundles)
Research and adapt best‑in‑class programs, lead churn reduction and subscriber expansion initiatives
Explore and phase in loyalty/membership programs
Prioritize lifecycle flow build‑out roadmap across channels
Co‑develop flow architecture to ensure sequencing and avoid overwhelm
Set personalization frameworks (dynamic content, zero‑/first‑party data integration)
Define cross‑channel orchestration rules (e.g., email → SMS follow‑up → DM reinforcement)
Own content calendar across channels and collaborate with copy/design on message architecture and offers
Ensure messaging aligns with brand voice and lifecycle goals
Define and refine segmentation strategies (RFM, lifecycle cohorts, churn‑risk, high‑value)
Oversee integration of external data (loyalty tiers, subscription status)
Maintain governance (tagging/naming conventions, retention policies)
Validate segments for reporting (LTV by cohort, churn %, AOV)
Own deliverability strategy (SPF/DKIM/DMARC, domain warm‑up, reputation recovery)
Lead systemic improvement projects (engagement pruning, BIMI, sender reputation)
Protect and strengthen email deliverability by monitoring key metrics and following best practices
Quickly troubleshoot bounce rate spikes and other deliverability red flags
Design and own testing roadmap (flows, offers, cadence, segmentation)
Ensure statistical rigor and validity in testing methodology
Interpret test results and translate into actionable retention strategies
Own reporting frameworks (KPI: LTV lift, churn %, renewal rate, contribution margin)
Partner with the measurement team to evolve dashboards and attribution models
Own lifecycle projects end‑to‑end (email, SMS, DM, subscriptions)
Manage cross‑functional alignment (Product, Ops, CS, Growth, Influencer, Data)
Apply frameworks (Agile, Scrum, RICE) to retention initiatives
Forecast resources, manage capacity, and elevate bottlenecks
Communicate project status, risks, and results to leadership
What You’ll Succeed By
New customer sales and revenue (retention & acquisition, especially retention)
Leveraging omnichannel flows and campaigns to reduce subscription churn
Maximizing subscription margins
Email and SMS revenue and engagement KPIs
Email deliverability metrics
What You Bring
3‑5 years of direct, hands‑on email marketing and retention strategy experience in a manager position, ideally for DTC or eCommerce brands
Deep Klaviyo expertise—flows, campaigns, segmentation, tagging, reporting
Strong project management skills, able to juggle timelines and resources
Excellent QA skills—attention to detail
Analytical mindset—turning data into actionable trends
Strong grasp of direct response marketing principles
Proven experience designing, executing, and iterating on A/B tests
Understanding of deliverability fundamentals and best practices
Comfort working cross‑functionally with copy, creative, retention, and analytics teams
Ability to thrive in a fast‑paced, ambiguous environment with shifting priorities
Proactive, initiative‑driven, and problem‑solving mindset
Clear, respectful, and prompt communication with internal teams and external vendors
Detail‑oriented—accuracy in flows, invoices, and content quality
Growth mindset, adaptability, openness to feedback, and continuous improvement drive
Strong “builder” desire—aligned with Maneuver’s mission to grow to 10 figures by decade’s end
Bonus: Basic Figma, HTML, or copywriting skills
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
Industry Retail Health and Personal Care Products
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You will help drive customer retention, revenue growth, and brand loyalty through highly effective email and SMS marketing.
Maneuver Marketing
has grown its DTC health & wellness brand from scratch to USD$100M+ in annual sales, serving over 3,000,000 customers worldwide.
This role is for a proactive, detail‑oriented, data‑obsessed professional with at least 10 years of experience.
What You’ll Do
Conduct ongoing research (market, customer, competitor, product)
Collaborate with Product Marketing to adapt top‑performing messages in the customer journey
Synthesize insights into actionable opportunities for lifecycle and subscriptions
Define customer journey maps and align them to lifecycle channels (emails, SMS, direct mail)
Design/redesign subscription programs (save flows, cadence options, upsells, bundles)
Research and adapt best‑in‑class programs, lead churn reduction and subscriber expansion initiatives
Explore and phase in loyalty/membership programs
Prioritize lifecycle flow build‑out roadmap across channels
Co‑develop flow architecture to ensure sequencing and avoid overwhelm
Set personalization frameworks (dynamic content, zero‑/first‑party data integration)
Define cross‑channel orchestration rules (e.g., email → SMS follow‑up → DM reinforcement)
Own content calendar across channels and collaborate with copy/design on message architecture and offers
Ensure messaging aligns with brand voice and lifecycle goals
Define and refine segmentation strategies (RFM, lifecycle cohorts, churn‑risk, high‑value)
Oversee integration of external data (loyalty tiers, subscription status)
Maintain governance (tagging/naming conventions, retention policies)
Validate segments for reporting (LTV by cohort, churn %, AOV)
Own deliverability strategy (SPF/DKIM/DMARC, domain warm‑up, reputation recovery)
Lead systemic improvement projects (engagement pruning, BIMI, sender reputation)
Protect and strengthen email deliverability by monitoring key metrics and following best practices
Quickly troubleshoot bounce rate spikes and other deliverability red flags
Design and own testing roadmap (flows, offers, cadence, segmentation)
Ensure statistical rigor and validity in testing methodology
Interpret test results and translate into actionable retention strategies
Own reporting frameworks (KPI: LTV lift, churn %, renewal rate, contribution margin)
Partner with the measurement team to evolve dashboards and attribution models
Own lifecycle projects end‑to‑end (email, SMS, DM, subscriptions)
Manage cross‑functional alignment (Product, Ops, CS, Growth, Influencer, Data)
Apply frameworks (Agile, Scrum, RICE) to retention initiatives
Forecast resources, manage capacity, and elevate bottlenecks
Communicate project status, risks, and results to leadership
What You’ll Succeed By
New customer sales and revenue (retention & acquisition, especially retention)
Leveraging omnichannel flows and campaigns to reduce subscription churn
Maximizing subscription margins
Email and SMS revenue and engagement KPIs
Email deliverability metrics
What You Bring
3‑5 years of direct, hands‑on email marketing and retention strategy experience in a manager position, ideally for DTC or eCommerce brands
Deep Klaviyo expertise—flows, campaigns, segmentation, tagging, reporting
Strong project management skills, able to juggle timelines and resources
Excellent QA skills—attention to detail
Analytical mindset—turning data into actionable trends
Strong grasp of direct response marketing principles
Proven experience designing, executing, and iterating on A/B tests
Understanding of deliverability fundamentals and best practices
Comfort working cross‑functionally with copy, creative, retention, and analytics teams
Ability to thrive in a fast‑paced, ambiguous environment with shifting priorities
Proactive, initiative‑driven, and problem‑solving mindset
Clear, respectful, and prompt communication with internal teams and external vendors
Detail‑oriented—accuracy in flows, invoices, and content quality
Growth mindset, adaptability, openness to feedback, and continuous improvement drive
Strong “builder” desire—aligned with Maneuver’s mission to grow to 10 figures by decade’s end
Bonus: Basic Figma, HTML, or copywriting skills
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Sales and Business Development
Industry Retail Health and Personal Care Products
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