Major League Soccer
Manager, Brand Marketing & Activation (Temporary Role)
Major League Soccer, New York, New York, us, 10261
Manager, Brand Marketing & Activation (Temporary Role)
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Manager, Brand Marketing & Activation (Temporary Role)
role at
Major League Soccer
This is a temporary position beginning on or about January 5, 2026 through on or about September 30, 2026 and payrolled through a 3rd Party Provider.
Major League Soccer is entering the most important moment in its history. With the 2026 FIFA World Cup coming to North America, MLS will welcome unprecedented global attention. Our goal is clear: convert World Cup energy into long‑term fandom for our League, Clubs, players, and product.
This temporary Brand Manager will help drive the planning and execution of priority brand campaigns tied to the World Cup, league marketing plan, and major MLS tentpole moments. The role will manage cross‑functional workstreams, support large‑scale productions, coordinate with Clubs and partners, and deliver polished, on‑time marketing outputs that help MLS step into the global spotlight. The role requires speed, precision, and strong operational instincts.
2026 Campaign & World Cup Integration
Support the development and rollout of World Cup‑aligned brand campaigns that convert global viewers into MLS fans
Drive timelines, workflows, and alignment across Brand, Product, Media, Social, Clubs, and agencies
Coordinate localization and club‑specific asset development for all 30 Clubs
Support brand and product marketing initiatives tied to MLS’s evolving 2026 product strategy
Manage asset delivery, messaging consistency, version control, and market‑level rollout
World Cup Campaign Production & Creative Delivery
Manage production workflows across multiple brand campaigns: scripts, treatments, creative approvals, edit notes, and final delivery
Partner with internal creative, agencies, and production teams to hit all milestones
Support execution across broadcast, digital, social, OOH, and experiential channels
World Cup League Marketing Moments
Support marketing activations and creative needs for MLS All‑Star, post‑World‑Cup return‑to‑play, and other marquee events
Lead local activation support through paid media, grassroots efforts, influencer programming, and partner integrations
Influencer & Culture Marketing for World Cup Campaign
Assist with end‑to‑end management of influencer and culture programs—talent sourcing, communication, asset development, and performance reporting
Insights, Reporting & Recaps
Track performance data across campaigns and build high‑quality recaps for executives, Clubs, and partners
Monitor cultural and soccer fandom trends to inform and elevate campaign strategies
Budget & Process Management
Manage campaign budgets and operational processes: invoices, POs, vendor coordination, and reconciliation
Required Skills
Elite project management with the ability to run competing priorities
Strong communicator who brings clarity and alignment
Creative thinker with the ability to elevate brand output
Comfortable working in a fast‑moving, evolving environment
Passion for soccer, culture, music, fashion, and sport‑led storytelling
High level of commitment to a quality work product and organizational ethics, integrity and compliance
Ability to work effectively in a fast‑paced, team environment
Demonstrated decision‑making and problem‑solving skills
High attention to detail with the ability to multi‑task and meet deadlines with minimal supervision
Proficient in Word, Excel, PowerPoint, Outlook
Willingness to travel and work non‑traditional hours (nights, weekends, events)
Knowledge of the Spanish Language a plus
Desire Skills
Knowledge of the Spanish Language a plus
Total Rewards Starting compensation $36.00 - $41.00/hour; 40 hours/week. MLS/SUM compensation is contingent upon several factors including individual qualifications, market financials, and operational business needs.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Seniority level Mid‑Senior level
Employment type Temporary
Job function Marketing and Sales
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Manager, Brand Marketing & Activation (Temporary Role)
role at
Major League Soccer
This is a temporary position beginning on or about January 5, 2026 through on or about September 30, 2026 and payrolled through a 3rd Party Provider.
Major League Soccer is entering the most important moment in its history. With the 2026 FIFA World Cup coming to North America, MLS will welcome unprecedented global attention. Our goal is clear: convert World Cup energy into long‑term fandom for our League, Clubs, players, and product.
This temporary Brand Manager will help drive the planning and execution of priority brand campaigns tied to the World Cup, league marketing plan, and major MLS tentpole moments. The role will manage cross‑functional workstreams, support large‑scale productions, coordinate with Clubs and partners, and deliver polished, on‑time marketing outputs that help MLS step into the global spotlight. The role requires speed, precision, and strong operational instincts.
2026 Campaign & World Cup Integration
Support the development and rollout of World Cup‑aligned brand campaigns that convert global viewers into MLS fans
Drive timelines, workflows, and alignment across Brand, Product, Media, Social, Clubs, and agencies
Coordinate localization and club‑specific asset development for all 30 Clubs
Support brand and product marketing initiatives tied to MLS’s evolving 2026 product strategy
Manage asset delivery, messaging consistency, version control, and market‑level rollout
World Cup Campaign Production & Creative Delivery
Manage production workflows across multiple brand campaigns: scripts, treatments, creative approvals, edit notes, and final delivery
Partner with internal creative, agencies, and production teams to hit all milestones
Support execution across broadcast, digital, social, OOH, and experiential channels
World Cup League Marketing Moments
Support marketing activations and creative needs for MLS All‑Star, post‑World‑Cup return‑to‑play, and other marquee events
Lead local activation support through paid media, grassroots efforts, influencer programming, and partner integrations
Influencer & Culture Marketing for World Cup Campaign
Assist with end‑to‑end management of influencer and culture programs—talent sourcing, communication, asset development, and performance reporting
Insights, Reporting & Recaps
Track performance data across campaigns and build high‑quality recaps for executives, Clubs, and partners
Monitor cultural and soccer fandom trends to inform and elevate campaign strategies
Budget & Process Management
Manage campaign budgets and operational processes: invoices, POs, vendor coordination, and reconciliation
Required Skills
Elite project management with the ability to run competing priorities
Strong communicator who brings clarity and alignment
Creative thinker with the ability to elevate brand output
Comfortable working in a fast‑moving, evolving environment
Passion for soccer, culture, music, fashion, and sport‑led storytelling
High level of commitment to a quality work product and organizational ethics, integrity and compliance
Ability to work effectively in a fast‑paced, team environment
Demonstrated decision‑making and problem‑solving skills
High attention to detail with the ability to multi‑task and meet deadlines with minimal supervision
Proficient in Word, Excel, PowerPoint, Outlook
Willingness to travel and work non‑traditional hours (nights, weekends, events)
Knowledge of the Spanish Language a plus
Desire Skills
Knowledge of the Spanish Language a plus
Total Rewards Starting compensation $36.00 - $41.00/hour; 40 hours/week. MLS/SUM compensation is contingent upon several factors including individual qualifications, market financials, and operational business needs.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Seniority level Mid‑Senior level
Employment type Temporary
Job function Marketing and Sales
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