Major League Soccer
Senior Coordinator, Paid Media (Temporary Role)
Major League Soccer, New York, New York, us, 10261
Overview
This is a temporary position beginning on or about January 5, 2026 through on or about September 30, 2026 and payrolled through a 3rd Party Provider.
This temporary Paid Media Senior Coordinator will support buying around key areas of the MLS business. Operating as an in-house media planner and buyer, this position will coordinate the spending to support League Marketing efforts and offer Club support as needed.
The position will suit an out of the box problem solver who is fascinated by the changing nature of the space and how brands connect with audiences and will be a highly motivated and entrepreneurial individual who is comfortable working across various initiatives to deliver against fan growth goals.
Responsibilities
Develop paid plans, help with execution, and manage buys against always-on initiatives and key League Marketing pillars. This includes but is not limited to creative, message, audience targeting and segmentation, flights and budgets
Manage media buys applying an understanding of League goals and objectives, varying from awareness to engagement to acquisition. Provide real-time management to optimize during flighting periods
Work with the cross-functional teams to produce detailed analysis of spending campaigns, using performance data to extract key findings to improve and inform future strategies
Remain up-to-date and continue to understand evolving best practices and strategies in the industry: broader digital/social media and paid (partner ad solutions, Betas, new opportunities, AI integration etc.)
Support management of external agency partner to aid media buying, better analyze spend and support broader League wide goals
Work cross functionally with Brand, Social, Business Intelligence, and Content teams to leverage key stories, and work with creative group to build appropriate creative and messaging
Qualifications
Bachelor’s Degree required
3+ years of experience required
Experience at a media buying agency/in-house media buying group
Required Skills
Extensive knowledge of the paid media landscape, evolving technologies and consumer trends
Experience developing clear and concise media plans
Comfort in buying on TV, radio and outdoor media at local and national levels
Strong and demonstrated analytical skills
Experience budget planning and setting
General knowledge of evolving platforms and vendors in MarTech space
Prior experience managing external vendors and partners
Excellent presenter and storyteller
Exceptional cross-departmental operator with the ability to work with and engage with others
Highly motivated and entrepreneurial; ability to navigate multiple tasks and asks in a fast-paced environment with a can-do attitude
Superior organization, project management skills and attention to detail
High level of commitment to quality work product and organizational ethics, integrity and compliance
Strong interpersonal skills and the ability to effectively communicate, both written and verbally
Proficiency in Word, Excel, PowerPoint and Outlook
Demonstrated decision making and problem-solving skills
Diligent with the ability to multi-task and meet deadlines with minimal supervision
Available for flexible work hours and scheduling, including nights and weekends, based on matches and League tentpole moments
Desired Skills
Knowledge of soccer a plus
Knowledge of Spanish a plus
Total Rewards Pay range: $30.00/hr - $33.00/hr; 40 hours/week (hours may vary). MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
We are committed to providing equal opportunity and reasonable accommodations to employees with disabilities. MLS/SUM complies with the Americans with Disabilities Act and all other applicable federal, state, and local laws regarding disability discrimination and accommodation.
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This temporary Paid Media Senior Coordinator will support buying around key areas of the MLS business. Operating as an in-house media planner and buyer, this position will coordinate the spending to support League Marketing efforts and offer Club support as needed.
The position will suit an out of the box problem solver who is fascinated by the changing nature of the space and how brands connect with audiences and will be a highly motivated and entrepreneurial individual who is comfortable working across various initiatives to deliver against fan growth goals.
Responsibilities
Develop paid plans, help with execution, and manage buys against always-on initiatives and key League Marketing pillars. This includes but is not limited to creative, message, audience targeting and segmentation, flights and budgets
Manage media buys applying an understanding of League goals and objectives, varying from awareness to engagement to acquisition. Provide real-time management to optimize during flighting periods
Work with the cross-functional teams to produce detailed analysis of spending campaigns, using performance data to extract key findings to improve and inform future strategies
Remain up-to-date and continue to understand evolving best practices and strategies in the industry: broader digital/social media and paid (partner ad solutions, Betas, new opportunities, AI integration etc.)
Support management of external agency partner to aid media buying, better analyze spend and support broader League wide goals
Work cross functionally with Brand, Social, Business Intelligence, and Content teams to leverage key stories, and work with creative group to build appropriate creative and messaging
Qualifications
Bachelor’s Degree required
3+ years of experience required
Experience at a media buying agency/in-house media buying group
Required Skills
Extensive knowledge of the paid media landscape, evolving technologies and consumer trends
Experience developing clear and concise media plans
Comfort in buying on TV, radio and outdoor media at local and national levels
Strong and demonstrated analytical skills
Experience budget planning and setting
General knowledge of evolving platforms and vendors in MarTech space
Prior experience managing external vendors and partners
Excellent presenter and storyteller
Exceptional cross-departmental operator with the ability to work with and engage with others
Highly motivated and entrepreneurial; ability to navigate multiple tasks and asks in a fast-paced environment with a can-do attitude
Superior organization, project management skills and attention to detail
High level of commitment to quality work product and organizational ethics, integrity and compliance
Strong interpersonal skills and the ability to effectively communicate, both written and verbally
Proficiency in Word, Excel, PowerPoint and Outlook
Demonstrated decision making and problem-solving skills
Diligent with the ability to multi-task and meet deadlines with minimal supervision
Available for flexible work hours and scheduling, including nights and weekends, based on matches and League tentpole moments
Desired Skills
Knowledge of soccer a plus
Knowledge of Spanish a plus
Total Rewards Pay range: $30.00/hr - $33.00/hr; 40 hours/week (hours may vary). MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
We are committed to providing equal opportunity and reasonable accommodations to employees with disabilities. MLS/SUM complies with the Americans with Disabilities Act and all other applicable federal, state, and local laws regarding disability discrimination and accommodation.
#J-18808-Ljbffr