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Gap Inc.

Associate Creative Director, Video and Animation - Gap Brand Job at Gap Inc. in

Gap Inc., New York, NY, US, 10261

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About the Role
As the Associate Creative Director, Video & Animation for Gap Brand, you will be a key creative contributor responsible for bringing OMNI Channel seasonal brand stories to life through compelling video and motion content. You will collaborate across teams to develop innovative, emotionally resonant visual narratives that elevate the brand and engage customers across all channels. This role blends strategic thinking, storytelling, and hands-on creative execution to support integrated marketing campaigns.What You'll Do

Creative Development:
  • Concept, storyboard, and direct video and animation assets for seasonal campaigns, product launches, and brand storytelling across digital, social, in-store, social, collabs/brand projects and experiential platforms.
  • Translate brand strategy and seasonal narratives into dynamic visual content that connects with diverse audiences.
Cross-Functional Collaboration:
  • Partner with brand strategy, merchandising, design, visual merchandising, and store operations to ensure creative alignment and consistency across touchpoints.
  • Work closely with producers, editors, and external vendors to manage production timelines and deliverables.
Execution & Oversight:
  • Maintain high standards of craft and detail across all motion assets.
  • Ensure projects are delivered on time and within budget, adhering to seasonal timelines and brand guidelines.
Strategic Influence:
  • Contribute to the evolution of Gap's visual identity in motion, influencing how the brand shows up in video and animation.
  • Support the Creative team in shaping motion direction and strategy.
Who You Are
  • 5+ years of experience in video, animation, or motion design within a creative or brand marketing environment.
  • Strong portfolio showcasing storytelling, design, and animation across various formats and platforms.
  • Proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator); experience with Cinema 4D or similar 3D tools is a plus.
  • Strategic thinker with a passion for brand storytelling and visual innovation.
  • Highly detail-oriented with strong organizational and time management skills.
  • Excellent communication and presentation abilities.
  • Comfortable working in a fast-paced, collaborative environment.
In Summary: As the Associate Creative Director, Video & Animation for Gap Brand, you will be a key creative contributor responsible for bringing OMNI Channel seasonal brand stories to life through compelling video and motion content . This role blends strategic thinking, storytelling, and hands-on creative execution to support integrated marketing campaigns . En Español: Como Director Creativo Asociado, Video & Animación para Gap Brand, serás un colaborador creativo clave responsable de dar vida a las historias de marca estacionales del OMNI Channel a través de contenido de vídeo y movimiento convincente. Colaborarás entre equipos para desarrollar narrativas visuales innovadoras y emocionalmente resonantes que eleven la marca e involucren a los clientes en todos los canales. Este papel combina el pensamiento estratégico, narrativa y ejecución creativa práctica para apoyar campañas de marketing integradas. Lo que harás: Desarrollo creativo: Concepto, storyboard, y activos directos de video y animación para promociones estacionales, lanzamientos de productos y narración de marcas a lo largo de proyectos digitales, sociales, in-store, social, colaboraciones/marcas y experiencias. Transformar plataformas y estándares de producción estacional y narrativos de marca en directivas dinámicas que conectan con audientes. Influencia Estratégica: Contribuye a la evolución de la identidad visual en movimiento de Gap, influyendo en cómo se muestra la marca en video y animación. Apoya al equipo creativo para dar forma a la dirección y estrategia del movimiento. Quién eres 5+ años de experiencia en vídeo, animación o diseño de movimiento dentro de un entorno creativo o de marketing de marca. Una cartera fuerte que exhibe narración, diseño y animaciones a través de varios formatos y plataformas. Proficiencia en Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator); experiencia con Cinema 4D o herramientas 3D similares es una ventaja. Pensador estratégico con pasión por contar historias de marca e innovación visual. altamente orientado con fuertes habilidades organizativas y de gestión del tiempo. Excelentes capacidades de comunicación y presentación. cómodo en un ambiente de trabajo rápido ritmo, colaborativo..