Media Specialist Job at DICK'S Sporting Goods in Coraopolis

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At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

Job Description and Responsibilities

Media Campaign Execution

• Assist in the development and implementation of paid media campaigns, including video, audio, live sports, linear TV, display, social, OOH, DOOH, search, affiliate, etc.
• Work closely with internal teams and external media partners to ensure campaigns are executed effectively.
• Assist in evaluating media publisher proposals and provide a POV as it relates to the media campaign.

Performance Tracking & Optimization

• Monitor media performance using key metrics such as impressions, engagement, conversions, traffic, and ROAS.
• Analyze data and provide insights to optimize campaign performance and budget allocation.
• Assist in A/B testing of creatives, messaging, and audience targeting to improve effectiveness.
• Work with the agency and internal teams to prepare reports to communicate results and recommendations to stakeholders.

Collaboration & Coordination

• Work cross-functionally with internal teams to align on campaign objectives.
• Coordinate milestone meetings for media campaign planning.
• Facilitate vendor meetings and assist in supporting overall team education sessions.

Qualifications

• Bachelor's Degree in Advertising, Marketing or Communications.
• 3-5 years experience in Media Agency, Advertising Agency, Media Planning, Media Buying.
• Microsoft Outlook.
• Microsoft Excel.
• Microsoft Word.
• Microsoft PowerPoint.
• Excellent written & verbal communication skills.
• Collaborative.
• Self-motivated & results oriented.
• Detail-oriented.
• Ability to work in fast-paced environment.

Virtual Requirements

At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments.

To ensure a smooth and secure experience, please note the following:

• Cameras must be on during all virtual interviews.
• AI tools are not permitted to be used by the candidate during any part of the interview process.
• Offers are contingent upon a satisfactory background check which may include ID verification.

If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Manufacturing, Retail, and Sporting Goods Manufacturing