Ralph Lauren
Brand Strategy Manager – North America Marketing
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products across five categories: apparel, accessories, home, fragrances and hospitality.
As a key member within the North America Marketing team, the Brand Strategy Manager will support the development and execution of brand strategies that reinforce Ralph Lauren’s leadership in the fashion and lifestyle space.
Responsibilities
Contribute to the development of annual brand strategy plans for North America.
Assist in identifying opportunities to differentiate the brand and drive cultural relevance through storytelling and strategic initiatives.
Lead growth strategy for specific businesses, e.g., Men’s and Women’s Polo, Kids, etc.
Assist in developing executive‑level NAM brand strategy and integrated campaign presentations.
Support the execution of integrated marketing campaigns across digital, retail, social, PR, experiential and wholesale channels.
Manage timelines, deliverables and coordination across brand initiatives, ensuring alignment with strategic priorities and on‑budget.
Work closely with the Consumer Insights lead to gather and synthesize consumer insights, market research and competitive analysis to inform brand messaging and campaign development.
Stay informed on emerging marketing formats, technologies and cultural trends to identify new opportunities for brand engagement.
Monitor campaign performance and assist in reporting on KPIs to optimize future strategies.
Collaborate with Creative, Product, Media, Digital, Retail and Global Marketing teams to support cohesive brand execution.
Foster a collaborative, creative and accountable team environment; may mentor junior members or interns.
Qualifications
5–7 years in brand strategy, integrated marketing or brand management; experience in fashion, lifestyle or premium consumer brands preferred.
Passion for brand building, cultural relevance and creative innovation.
Experience supporting 360 marketing campaigns and strategic planning.
Strong analytical skills with the ability to interpret consumer insights and market data.
Understanding of key brand and business performance measures (brand equity, sales/share).
Excellent communication and presentation skills with the ability to tell a clear narrative.
Solid project management and budget management capabilities.
Culturally attuned to fashion and retail trends and competitive landscape.
Strong interpersonal skills and ability to work effectively in a cross‑functional, matrixed organization.
Proactive, solution‑oriented and eager to contribute to a dynamic team.
Ability to effectively advocate for the North America marketing needs with internal stakeholders.
Salary range: $65,000 – $129,225 annually.
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As a key member within the North America Marketing team, the Brand Strategy Manager will support the development and execution of brand strategies that reinforce Ralph Lauren’s leadership in the fashion and lifestyle space.
Responsibilities
Contribute to the development of annual brand strategy plans for North America.
Assist in identifying opportunities to differentiate the brand and drive cultural relevance through storytelling and strategic initiatives.
Lead growth strategy for specific businesses, e.g., Men’s and Women’s Polo, Kids, etc.
Assist in developing executive‑level NAM brand strategy and integrated campaign presentations.
Support the execution of integrated marketing campaigns across digital, retail, social, PR, experiential and wholesale channels.
Manage timelines, deliverables and coordination across brand initiatives, ensuring alignment with strategic priorities and on‑budget.
Work closely with the Consumer Insights lead to gather and synthesize consumer insights, market research and competitive analysis to inform brand messaging and campaign development.
Stay informed on emerging marketing formats, technologies and cultural trends to identify new opportunities for brand engagement.
Monitor campaign performance and assist in reporting on KPIs to optimize future strategies.
Collaborate with Creative, Product, Media, Digital, Retail and Global Marketing teams to support cohesive brand execution.
Foster a collaborative, creative and accountable team environment; may mentor junior members or interns.
Qualifications
5–7 years in brand strategy, integrated marketing or brand management; experience in fashion, lifestyle or premium consumer brands preferred.
Passion for brand building, cultural relevance and creative innovation.
Experience supporting 360 marketing campaigns and strategic planning.
Strong analytical skills with the ability to interpret consumer insights and market data.
Understanding of key brand and business performance measures (brand equity, sales/share).
Excellent communication and presentation skills with the ability to tell a clear narrative.
Solid project management and budget management capabilities.
Culturally attuned to fashion and retail trends and competitive landscape.
Strong interpersonal skills and ability to work effectively in a cross‑functional, matrixed organization.
Proactive, solution‑oriented and eager to contribute to a dynamic team.
Ability to effectively advocate for the North America marketing needs with internal stakeholders.
Salary range: $65,000 – $129,225 annually.
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