Curaleaf
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our
Rooted in Good
initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Location:
NYC Travel Requirements:
25%-40% of the time Job Type:
Full Time | Exempt About the Role:
The Director of Shopper Program Marketing acts as the expert in executing across all Curaleaf retail channels. They are adept at delivering brand goals in both wholesale and company-owned retail outlets. This role requires strong knowledge of shopper insights and how to leverage them to the benefit of a brand or portfolio. Fluency in brand marketing, sales and the ability to communicate between these two departments is key. Proactive project management and close guidance of the Shopper Marketing team are critical. What You’ll Do
Development and Execution of Channel Marketing Strategies
Design and implement national and regional marketing plans aligned with brand and sales objectives. Translate brand strategies into actionable retail and wholesale programs. Channel, Outlet and Event Activation
Lead the development of in-store promotions, merchandising solutions, and point-of-sale materials. Partner with retail operations and wholesale teams to ensure consistent brand presence and execution at the Point-of-Purchase (POP). Cross-Functional Collaboration
Work with sales, marketing to ensure brand goals and sales goals are both achieved in each channel. Proactively engage and communicate to deliver for both brand and field sales teams. Have a “service-oriented” mindset when engaging with both field sales and brand. Performance Analysis and Optimization
Monitor and analyze trade marketing performance metrics (e.g., sell-through, ROI, promotional lift). Use insights to optimize future campaigns and programs. Project and Team Leadership and Development
Build and manage annual activation calendars for retail and wholesale channels. Oversee and optimize the outputs of two individual shopper marketers – one for each channel. Is accountable, innovative, and provides thought leadership; fosters a culture of constant improvement. Tightly manage team members, timelines and project budgets; promote financial responsibility. Build, coach, and inspire a high-performing team with clear standards, objectives, and development plans. Foster cross-functional leadership and accountability; model curiosity, speed, and disciplined execution. Select and manage agencies; set scopes, service level agreements, and performance metrics. Design and Support Product Launches
Collaborate with product and brand teams to develop go-to-market strategies for new product introductions. Make sure the field is fully engaged and educated on new items. Be the “go-to” source for the sales teams on launches, executions and timelines; be credible and consistent in communicating with all stakeholders. Driver of Customer Engagement & Education
Include and execute training across all commercial touchpoints for Curaleaf. Align with field on priority customers and outlets to ensure teams are focused properly to maximize payoff. What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field. 7-10 years of trade marketing, brand marketing, and/or sales within a CPG, retail, or regulated industry. 5+ years in a leadership or team management role. Proven budget responsibility and management. Possess a strong track record of success in creating and implementing Go-To-Market strategies for new product launches and management of other relevant shopper marketing projects. Ability to develop compelling sales and marketing materials for the field as well as Curaleaf retail and wholesale partners. Strong analytical skills with the ability to turn data into action; experience with turning shopper and retailer insights into successful programming. Have led store activation and product education teams and initiatives. Strong third-party agency management—especially executional agencies. Even Better If
MBA or advanced degree. Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma). Route/key sales responsibility or store merchandising background. $140,000 - $150,000 USD What We Offer
Competitive Pay and Benefits. Generous PTO and Parental Leave. Life/Disability Insurance. Community Involvement. Referral Bonuses and Product Discounts. Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.
#J-18808-Ljbffr
Rooted in Good
initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Location:
NYC Travel Requirements:
25%-40% of the time Job Type:
Full Time | Exempt About the Role:
The Director of Shopper Program Marketing acts as the expert in executing across all Curaleaf retail channels. They are adept at delivering brand goals in both wholesale and company-owned retail outlets. This role requires strong knowledge of shopper insights and how to leverage them to the benefit of a brand or portfolio. Fluency in brand marketing, sales and the ability to communicate between these two departments is key. Proactive project management and close guidance of the Shopper Marketing team are critical. What You’ll Do
Development and Execution of Channel Marketing Strategies
Design and implement national and regional marketing plans aligned with brand and sales objectives. Translate brand strategies into actionable retail and wholesale programs. Channel, Outlet and Event Activation
Lead the development of in-store promotions, merchandising solutions, and point-of-sale materials. Partner with retail operations and wholesale teams to ensure consistent brand presence and execution at the Point-of-Purchase (POP). Cross-Functional Collaboration
Work with sales, marketing to ensure brand goals and sales goals are both achieved in each channel. Proactively engage and communicate to deliver for both brand and field sales teams. Have a “service-oriented” mindset when engaging with both field sales and brand. Performance Analysis and Optimization
Monitor and analyze trade marketing performance metrics (e.g., sell-through, ROI, promotional lift). Use insights to optimize future campaigns and programs. Project and Team Leadership and Development
Build and manage annual activation calendars for retail and wholesale channels. Oversee and optimize the outputs of two individual shopper marketers – one for each channel. Is accountable, innovative, and provides thought leadership; fosters a culture of constant improvement. Tightly manage team members, timelines and project budgets; promote financial responsibility. Build, coach, and inspire a high-performing team with clear standards, objectives, and development plans. Foster cross-functional leadership and accountability; model curiosity, speed, and disciplined execution. Select and manage agencies; set scopes, service level agreements, and performance metrics. Design and Support Product Launches
Collaborate with product and brand teams to develop go-to-market strategies for new product introductions. Make sure the field is fully engaged and educated on new items. Be the “go-to” source for the sales teams on launches, executions and timelines; be credible and consistent in communicating with all stakeholders. Driver of Customer Engagement & Education
Include and execute training across all commercial touchpoints for Curaleaf. Align with field on priority customers and outlets to ensure teams are focused properly to maximize payoff. What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field. 7-10 years of trade marketing, brand marketing, and/or sales within a CPG, retail, or regulated industry. 5+ years in a leadership or team management role. Proven budget responsibility and management. Possess a strong track record of success in creating and implementing Go-To-Market strategies for new product launches and management of other relevant shopper marketing projects. Ability to develop compelling sales and marketing materials for the field as well as Curaleaf retail and wholesale partners. Strong analytical skills with the ability to turn data into action; experience with turning shopper and retailer insights into successful programming. Have led store activation and product education teams and initiatives. Strong third-party agency management—especially executional agencies. Even Better If
MBA or advanced degree. Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma). Route/key sales responsibility or store merchandising background. $140,000 - $150,000 USD What We Offer
Competitive Pay and Benefits. Generous PTO and Parental Leave. Life/Disability Insurance. Community Involvement. Referral Bonuses and Product Discounts. Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.
#J-18808-Ljbffr