Curaleaf
Overview
At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Location:
Stamford, CT Travel Requirements:
25%–40% of the time Job Type:
Full Time | Exempt What You’ll Do
Development and Execution of Channel Marketing Strategies
Design and implement national and regional marketing plans aligned with brand and sales objectives. Translate brand strategies into actionable retail and wholesale programs.
Channel, Outlet and Event Activation
Lead the development of in-store promotions, merchandising solutions, and point-of-sale materials. Partner with retail operations and wholesale teams to ensure consistent brand presence and execution at the Point-of-Purchase (POP).
Cross-Functional Collaboration
Work with sales and marketing to ensure brand goals and sales goals are achieved in each channel. Proactively engage and communicate to deliver for both brand and field sales teams. Foster a service-oriented mindset when engaging with field sales and brand teams.
Performance Analysis and Optimization
Monitor and analyze trade marketing performance metrics (e.g., sell-through, ROI, promotional lift). Use insights to optimize future campaigns and programs.
Project and Team Leadership and Development
Build and manage annual activation calendars for retail and wholesale channels. Oversee and optimize the outputs of two shopper marketers—one for each channel. Provide thought leadership, foster a culture of continuous improvement, and manage budgets and timelines.
Design and Support Product Launches
Collaborate with product and brand teams to develop go-to-market strategies for new product introductions. Ensure field teams are engaged and educated on new items. Be the go-to source for sales teams on launches, executions and timelines; maintain credible, consistent communication with all stakeholders.
Driver of Customer Engagement & Education
Include and execute training across all commercial touchpoints for Curaleaf. Align with field on priority customers and outlets to maximize payoff.
Build, coach, and inspire a high-performing team with clear standards, objectives, and development plans. Foster cross-functional leadership and accountability; model curiosity, speed, and disciplined execution. Select and manage agencies; set scopes, service level agreements, and performance metrics. What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field. 7–10 years of trade marketing, brand marketing, and/or sales within a CPG, retail, or regulated industry 5+ years in a leadership or team management role. Proven budget responsibility and management. Strong track record of success in creating and implementing Go-To-Market strategies, new product launches, and management of shopper marketing projects. Ability to develop compelling sales and marketing materials for the field as well as Curaleaf retail and wholesale partners. Strong analytical skills with the ability to turn data into action; experience with turning shopper and retailer insights into successful programming. Experience leading store activation and product education teams and initiatives. Strong third-party agency management—especially executional agencies. Even Better If
MBA or advanced degree. Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma). Route/key sales responsibility or store merchandising background. Compensation:
$140,000 – $150,000 USD What We Offer
Competitive Pay and Benefits Generous PTO and Parental Leave Life/ Disability Insurance Community Involvement Referral Bonuses and Product Discounts Benefits vary by state, role type, and eligibility. Equal Opportunity
Curaleaf is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by law. We provide reasonable accommodations to participate in the job application or interview process. Important Compliance
This position requires working on-site five days a week and may include compliance and regulatory considerations related to our industry.
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At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis. Location:
Stamford, CT Travel Requirements:
25%–40% of the time Job Type:
Full Time | Exempt What You’ll Do
Development and Execution of Channel Marketing Strategies
Design and implement national and regional marketing plans aligned with brand and sales objectives. Translate brand strategies into actionable retail and wholesale programs.
Channel, Outlet and Event Activation
Lead the development of in-store promotions, merchandising solutions, and point-of-sale materials. Partner with retail operations and wholesale teams to ensure consistent brand presence and execution at the Point-of-Purchase (POP).
Cross-Functional Collaboration
Work with sales and marketing to ensure brand goals and sales goals are achieved in each channel. Proactively engage and communicate to deliver for both brand and field sales teams. Foster a service-oriented mindset when engaging with field sales and brand teams.
Performance Analysis and Optimization
Monitor and analyze trade marketing performance metrics (e.g., sell-through, ROI, promotional lift). Use insights to optimize future campaigns and programs.
Project and Team Leadership and Development
Build and manage annual activation calendars for retail and wholesale channels. Oversee and optimize the outputs of two shopper marketers—one for each channel. Provide thought leadership, foster a culture of continuous improvement, and manage budgets and timelines.
Design and Support Product Launches
Collaborate with product and brand teams to develop go-to-market strategies for new product introductions. Ensure field teams are engaged and educated on new items. Be the go-to source for sales teams on launches, executions and timelines; maintain credible, consistent communication with all stakeholders.
Driver of Customer Engagement & Education
Include and execute training across all commercial touchpoints for Curaleaf. Align with field on priority customers and outlets to maximize payoff.
Build, coach, and inspire a high-performing team with clear standards, objectives, and development plans. Foster cross-functional leadership and accountability; model curiosity, speed, and disciplined execution. Select and manage agencies; set scopes, service level agreements, and performance metrics. What You’ll Bring
Bachelor’s degree in Marketing, Business Administration, or a related field. 7–10 years of trade marketing, brand marketing, and/or sales within a CPG, retail, or regulated industry 5+ years in a leadership or team management role. Proven budget responsibility and management. Strong track record of success in creating and implementing Go-To-Market strategies, new product launches, and management of shopper marketing projects. Ability to develop compelling sales and marketing materials for the field as well as Curaleaf retail and wholesale partners. Strong analytical skills with the ability to turn data into action; experience with turning shopper and retailer insights into successful programming. Experience leading store activation and product education teams and initiatives. Strong third-party agency management—especially executional agencies. Even Better If
MBA or advanced degree. Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma). Route/key sales responsibility or store merchandising background. Compensation:
$140,000 – $150,000 USD What We Offer
Competitive Pay and Benefits Generous PTO and Parental Leave Life/ Disability Insurance Community Involvement Referral Bonuses and Product Discounts Benefits vary by state, role type, and eligibility. Equal Opportunity
Curaleaf is an equal opportunity employer. We recruit, employ, train, compensate, and promote regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by law. We provide reasonable accommodations to participate in the job application or interview process. Important Compliance
This position requires working on-site five days a week and may include compliance and regulatory considerations related to our industry.
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