HSA Bank, a division of Webster Bank, N.A.
Manager, Digital Marketing
HSA Bank, a division of Webster Bank, N.A., Milwaukee, Wisconsin, United States, 53244
Join to apply for the
Manager, Digital Marketing
role at
HSA Bank, a division of Webster Bank, N.A.
At HSA Bank, we’re working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision‑making for consumers, health plans, partners, and advisors.
Are you ready to join us?
Job Summary In this role, you'll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank’s Channel Marketing Team. You’ll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners and account holders experience value from our solutions. The ideal candidate will have 3-5 years of hands‑on experience with advanced Salesforce Marketing Cloud capabilities, such as filtered data extensions, Journey Builder, and Automation Studio.
Roles and Responsibilities
Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus)
Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion
Collaborate closely with cross‑functional teams to align strategies with overall business objectives
Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programme/campaign ROI, and sales growth
Maintain a rigorous and organized view of data, requirements, documentation, and experiences/communications we deliver across our key segments
Identify new engagement strategies that fit within our objectives
Qualifications
BA/BS degree or equivalent experience
3-5 years of hands‑on experience designing, building, and executing dynamic and automated marketing programs with Salesforce Marketing Cloud, utilizing Email Studio, Automation Studio, and Journey Builder
Proficiency in creating and managing advanced marketing campaigns, including intricate segmentation, personalization, and dynamic content
Strong understanding of marketing best practices, data‑driven decision‑making, and customer journey optimisation
Understands and implements process‑driven activities
Proven experience in collaborating with cross‑functional teams, including marketing, sales, and operations
Excellent analytical skills with the ability to translate data into actionable insights
Detail‑oriented with strong project management and organisational skills
Manage multiple projects with different deadlines
Banking and Healthcare industry verticals are a plus, and experience working with multiple customer use‑cases – both B2B and B2C – preferred
The estimated salary range for this position is $95,000USD to $100,000USD. Actual salary may vary up or down depending on job‑related factors which may include knowledge, skills, experience, and location. This position is eligible for incentive compensation.
Webster Financial Corporation and its subsidiaries (“Webster”) are equal‑opportunity employers that are committed to sustaining an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, age, marital status, national origin, ancestry, citizenship, sex, sexual orientation, gender identity and/or expression, physical or mental disability, protected veteran status or any other characteristic protected by law.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Banking
Referrals increase your chances of interviewing at HSA Bank, a division of Webster Bank, N.A. by 2x.
#J-18808-Ljbffr
Manager, Digital Marketing
role at
HSA Bank, a division of Webster Bank, N.A.
At HSA Bank, we’re working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision‑making for consumers, health plans, partners, and advisors.
Are you ready to join us?
Job Summary In this role, you'll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank’s Channel Marketing Team. You’ll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners and account holders experience value from our solutions. The ideal candidate will have 3-5 years of hands‑on experience with advanced Salesforce Marketing Cloud capabilities, such as filtered data extensions, Journey Builder, and Automation Studio.
Roles and Responsibilities
Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus)
Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion
Collaborate closely with cross‑functional teams to align strategies with overall business objectives
Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programme/campaign ROI, and sales growth
Maintain a rigorous and organized view of data, requirements, documentation, and experiences/communications we deliver across our key segments
Identify new engagement strategies that fit within our objectives
Qualifications
BA/BS degree or equivalent experience
3-5 years of hands‑on experience designing, building, and executing dynamic and automated marketing programs with Salesforce Marketing Cloud, utilizing Email Studio, Automation Studio, and Journey Builder
Proficiency in creating and managing advanced marketing campaigns, including intricate segmentation, personalization, and dynamic content
Strong understanding of marketing best practices, data‑driven decision‑making, and customer journey optimisation
Understands and implements process‑driven activities
Proven experience in collaborating with cross‑functional teams, including marketing, sales, and operations
Excellent analytical skills with the ability to translate data into actionable insights
Detail‑oriented with strong project management and organisational skills
Manage multiple projects with different deadlines
Banking and Healthcare industry verticals are a plus, and experience working with multiple customer use‑cases – both B2B and B2C – preferred
The estimated salary range for this position is $95,000USD to $100,000USD. Actual salary may vary up or down depending on job‑related factors which may include knowledge, skills, experience, and location. This position is eligible for incentive compensation.
Webster Financial Corporation and its subsidiaries (“Webster”) are equal‑opportunity employers that are committed to sustaining an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, age, marital status, national origin, ancestry, citizenship, sex, sexual orientation, gender identity and/or expression, physical or mental disability, protected veteran status or any other characteristic protected by law.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Banking
Referrals increase your chances of interviewing at HSA Bank, a division of Webster Bank, N.A. by 2x.
#J-18808-Ljbffr