Mattel, Inc.
Manager, Omnichannel Retail Marketing (Target)
Mattel, Inc., El Segundo, California, United States, 90245
Manager, Omnichannel Retail Marketing (Target) – Mattel, Inc.
Base Pay Range
$125,000.00/yr – $160,000.00/yr
Creativity is Our Superpower.
It’s our heritage and it’s also our future. Because we don’t just make toys; we create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Opportunity Mattel is seeking a Marketing Manager based at our worldwide headquarters in El Segundo, CA on the Target Omnichannel Retail Marketing Team. This position will lead the strategy & development of the Target Omnichannel Retail Strategy and manage the day‑to‑day operations for the Dolls category. The role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand & US Marketing, Shopper Insights, PR, National Media, Creative Services, etc.), Target (Buyers, Planners, Marketing/Merchandising, Media Group, etc.) and licensors.
Responsibilities Strategy / Planning
Partner with Sales to strategize, socialize, and develop full‑year strategic growth marketing/promotional plans for Dolls on Target, collaborating with Marketing and licensor/outside vendors. These plans are digital‑first but executed across both channels.
Champion activation of innovative initiatives on Target that drive business revenue, growth, and stimulate shopper engagement.
Fully manage promotional pitches with sales leads to the retail buying team; set strategy and provide a cohesive story for category activation.
Influence the multifunctional sales planning process, partnering with Sales Management, eCommerce teams, Insights, Marketing and Finance. This includes developing account strategies, demand‑generating marketing programs, business planning calendars, leading marketing meetings and profitability analysis.
Manage customized/exclusive product requests for the account to drive incremental volume via meaningful differentiation. Lead costing analysis for customized product and promotions.
Lead Retail Marketing portion of customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact‑based recommendations. Develop omni‑channel marketing activities and plans, managing retail media strategy, and assisting in asset/content coordination to positively impact online/in‑store sales, profitability and customer experience across the account.
Drive in‑store and online merchandising initiatives based on insights and collaborations with Sales, Marketing and Target Merchandising.
Analytics
Leverage all possible data to perform deep‑dive analysis and identify account business opportunities and track omni‑channel marketing levers ROI/KPIs.
Complete full analysis of promotional programs throughout their life cycle, including development, justification and expected return based on sales/POS and consumer data, sell‑in positioning, and post‑program evaluation. Report findings to internal and external stakeholders and influence future programming.
Manage the promotional database for the category and track yearly promotions through online platform, ensuring data accuracy in partnership with the team analyst.
Develop and maintain a 12‑month promotional calendar of Target activations.
Relationship Management
Manage the relationship with the licensor, presenting omni‑programs and retailer‑specific initiatives to maximize partnership at retail.
Work with sales counterpart in preparation of planning meetings with the customer; formulate presentation and strategy.
Maintain excellent relationships with key account stakeholders (Marketing, Digital/Media team, etc.) to influence and maximize promotional opportunities.
Liaise with internal content team to support internal Target Scorecard/Dashboard metrics/processes.
Qualifications
Bachelor’s Degree required in Business, Marketing or related field (MBA preferred).
Minimum of 8 years’ experience (6 with MBA) in marketing, sales, eCommerce, business planning, category management, or related field.
Advanced business acumen with pulse on current state of the business and go‑forward strategy.
Proven shopper‑marketing and/or project‑management experience, including developing effective promotional calendars, activating sales programs, and measuring results.
Proven selling and negotiation skills.
Experience working with top US retailers preferred, but not required.
Experience with price and feature promotion execution in eCommerce channel.
Possess complex problem‑solving techniques/skills.
Advanced analytical skills necessary for profitability analysis and ROI projections yet also a creative thinker.
Excellent written, verbal and presentation skills necessary to present and communicate critical information and programs to retailers’ management, senior management, marketing, sales and outside vendors.
Understanding of trade promotion strategies with exceptional planning and organizational skills.
Team leader that can forge and maintain strong relationships with stakeholders.
Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management.
Strong knowledge of MS Office with emphasis in Excel and PowerPoint.
Resilient—needs to demonstrate optimism and passion to continually focus and achieve goals.
Goal‑oriented and highly strategic.
Willingness and flexibility to travel.
Personal Attributes Required
Passion for pop culture/current trends
Creative
Resilient, self‑motivator
Collaborative
Positive, can‑do spirit
Analytical
Emotional intelligence
Speed
Communication
Accountability
Strategic
Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
We’re dedicated to an inclusive workplace and a culture of belonging. Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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$125,000.00/yr – $160,000.00/yr
Creativity is Our Superpower.
It’s our heritage and it’s also our future. Because we don’t just make toys; we create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Opportunity Mattel is seeking a Marketing Manager based at our worldwide headquarters in El Segundo, CA on the Target Omnichannel Retail Marketing Team. This position will lead the strategy & development of the Target Omnichannel Retail Strategy and manage the day‑to‑day operations for the Dolls category. The role will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand & US Marketing, Shopper Insights, PR, National Media, Creative Services, etc.), Target (Buyers, Planners, Marketing/Merchandising, Media Group, etc.) and licensors.
Responsibilities Strategy / Planning
Partner with Sales to strategize, socialize, and develop full‑year strategic growth marketing/promotional plans for Dolls on Target, collaborating with Marketing and licensor/outside vendors. These plans are digital‑first but executed across both channels.
Champion activation of innovative initiatives on Target that drive business revenue, growth, and stimulate shopper engagement.
Fully manage promotional pitches with sales leads to the retail buying team; set strategy and provide a cohesive story for category activation.
Influence the multifunctional sales planning process, partnering with Sales Management, eCommerce teams, Insights, Marketing and Finance. This includes developing account strategies, demand‑generating marketing programs, business planning calendars, leading marketing meetings and profitability analysis.
Manage customized/exclusive product requests for the account to drive incremental volume via meaningful differentiation. Lead costing analysis for customized product and promotions.
Lead Retail Marketing portion of customer business reviews by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact‑based recommendations. Develop omni‑channel marketing activities and plans, managing retail media strategy, and assisting in asset/content coordination to positively impact online/in‑store sales, profitability and customer experience across the account.
Drive in‑store and online merchandising initiatives based on insights and collaborations with Sales, Marketing and Target Merchandising.
Analytics
Leverage all possible data to perform deep‑dive analysis and identify account business opportunities and track omni‑channel marketing levers ROI/KPIs.
Complete full analysis of promotional programs throughout their life cycle, including development, justification and expected return based on sales/POS and consumer data, sell‑in positioning, and post‑program evaluation. Report findings to internal and external stakeholders and influence future programming.
Manage the promotional database for the category and track yearly promotions through online platform, ensuring data accuracy in partnership with the team analyst.
Develop and maintain a 12‑month promotional calendar of Target activations.
Relationship Management
Manage the relationship with the licensor, presenting omni‑programs and retailer‑specific initiatives to maximize partnership at retail.
Work with sales counterpart in preparation of planning meetings with the customer; formulate presentation and strategy.
Maintain excellent relationships with key account stakeholders (Marketing, Digital/Media team, etc.) to influence and maximize promotional opportunities.
Liaise with internal content team to support internal Target Scorecard/Dashboard metrics/processes.
Qualifications
Bachelor’s Degree required in Business, Marketing or related field (MBA preferred).
Minimum of 8 years’ experience (6 with MBA) in marketing, sales, eCommerce, business planning, category management, or related field.
Advanced business acumen with pulse on current state of the business and go‑forward strategy.
Proven shopper‑marketing and/or project‑management experience, including developing effective promotional calendars, activating sales programs, and measuring results.
Proven selling and negotiation skills.
Experience working with top US retailers preferred, but not required.
Experience with price and feature promotion execution in eCommerce channel.
Possess complex problem‑solving techniques/skills.
Advanced analytical skills necessary for profitability analysis and ROI projections yet also a creative thinker.
Excellent written, verbal and presentation skills necessary to present and communicate critical information and programs to retailers’ management, senior management, marketing, sales and outside vendors.
Understanding of trade promotion strategies with exceptional planning and organizational skills.
Team leader that can forge and maintain strong relationships with stakeholders.
Exceptional level of support, service, and teamwork with retailers, sales, marketing, and outside vendors to meet objectives and ensure smooth project management.
Strong knowledge of MS Office with emphasis in Excel and PowerPoint.
Resilient—needs to demonstrate optimism and passion to continually focus and achieve goals.
Goal‑oriented and highly strategic.
Willingness and flexibility to travel.
Personal Attributes Required
Passion for pop culture/current trends
Creative
Resilient, self‑motivator
Collaborative
Positive, can‑do spirit
Analytical
Emotional intelligence
Speed
Communication
Accountability
Strategic
Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
We’re dedicated to an inclusive workplace and a culture of belonging. Mattel is an Equal Opportunity Employer. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr