Texas Health Huguley FWS
Senior Manager of Divisional Marketing
Job Number: 25029526
Benefits
Benefits from Day One
Paid Days Off from Day One
Career Development
Whole Person Wellbeing Resources
Mental Health Resources and Support
Our promise to you Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose‑minded team. All while understanding that together we are even better.
The community you’ll be caring for Located on a lush tropical campus, our flagship hospital, 1,368‑bed AdventHealth Orlando. Serves as the major tertiary facility for much of the Southeast, the Caribbean and South America. AdventHealth Orlando houses one of the largest Emergency Departments and the largest cardiac catheterization labs in the country. We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year.
Job Summary Working with the Director of Marketing, the Senior Manager of Divisional Marketing leads the day‑to‑day volume‑driving marketing planning and execution for a portfolio of revenue‑generating lines of business for the Central Florida Division, comprised of eight counties, including the flagship in Central Florida accounting for 60% of AdventHealth’s national revenue. The position applies expertise in market research, analysis, and development to generate and organize plans and execution teams that will competitively differentiate AdventHealth’s key service lines and ensure the growth of volume, market share, share of spend and brand awareness across the division.
The ideal candidate will have a proven track record of success in developing and leading marketing programs and strategies that drive volume and move market share. This position will build strong relationships with stakeholders to advance the service line’s strategic vision. Additionally, he/she will be a very hands‑on, results‑oriented manager who is passionate about marketing strategy, data analytics, and ROI‑driven decision making.
You Will Be Responsible For
Actively demonstrates AdventHealth’s service standards.
Serves as a member of the marketing leadership team, directing and managing the day‑to‑day strategic marketing efforts for Institutes and Service Lines for the Central Florida eight‑county region including the flagship hospital for AdventHealth’s national network. Develops annual marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
Acts as divisional account executive to senior operational leadership, providing strategic counsel and support across the eight‑county Central Florida Division, as well as support as needed for the volume‑driving marketing efforts across the nation.
Identifies areas of opportunities or downtrends and works closely with physician/clinical relationship development & sales team and institute/service line marketing team to develop and implement volume‑driving campaigns.
Provides executive leadership with ROI reports to ensure business goals are met, as well as provides input in the development of key relationships, affiliations and community partnerships.
Maintains a pulse on emerging service line, marketing and sales trends to bring leading consumer‑centric strategies to team, service line programs and volume‑driving efforts across all service lines and markets in Central Florida. Acts as the advocate for the consumer to influence change when and where needed to meet the vision of the service line and company.
Develops and provides leadership for a high‑performing marketing team to drive the execution of marketing strategies to ensure overall business objectives are met.
Serves as brand ambassador, ensuring that execution of brand strategy is consistently maintained across all areas of responsibility to establish/improve overall brand awareness and perception in the market.
Oversees $1M+ departmental budget, ensuring timely reporting and fiscal responsibility.
Qualifications What Will You Need
Education and Experience Required:
Bachelor’s degree in marketing, Communications or related field.
Minimum of two (2) years’ experience managing employees.
Minimum of eight (8) years of Marketing experience with a proven track record of designing, developing, and managing fully integrated marketing initiatives.
#J-18808-Ljbffr
Benefits
Benefits from Day One
Paid Days Off from Day One
Career Development
Whole Person Wellbeing Resources
Mental Health Resources and Support
Our promise to you Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose‑minded team. All while understanding that together we are even better.
The community you’ll be caring for Located on a lush tropical campus, our flagship hospital, 1,368‑bed AdventHealth Orlando. Serves as the major tertiary facility for much of the Southeast, the Caribbean and South America. AdventHealth Orlando houses one of the largest Emergency Departments and the largest cardiac catheterization labs in the country. We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year.
Job Summary Working with the Director of Marketing, the Senior Manager of Divisional Marketing leads the day‑to‑day volume‑driving marketing planning and execution for a portfolio of revenue‑generating lines of business for the Central Florida Division, comprised of eight counties, including the flagship in Central Florida accounting for 60% of AdventHealth’s national revenue. The position applies expertise in market research, analysis, and development to generate and organize plans and execution teams that will competitively differentiate AdventHealth’s key service lines and ensure the growth of volume, market share, share of spend and brand awareness across the division.
The ideal candidate will have a proven track record of success in developing and leading marketing programs and strategies that drive volume and move market share. This position will build strong relationships with stakeholders to advance the service line’s strategic vision. Additionally, he/she will be a very hands‑on, results‑oriented manager who is passionate about marketing strategy, data analytics, and ROI‑driven decision making.
You Will Be Responsible For
Actively demonstrates AdventHealth’s service standards.
Serves as a member of the marketing leadership team, directing and managing the day‑to‑day strategic marketing efforts for Institutes and Service Lines for the Central Florida eight‑county region including the flagship hospital for AdventHealth’s national network. Develops annual marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
Acts as divisional account executive to senior operational leadership, providing strategic counsel and support across the eight‑county Central Florida Division, as well as support as needed for the volume‑driving marketing efforts across the nation.
Identifies areas of opportunities or downtrends and works closely with physician/clinical relationship development & sales team and institute/service line marketing team to develop and implement volume‑driving campaigns.
Provides executive leadership with ROI reports to ensure business goals are met, as well as provides input in the development of key relationships, affiliations and community partnerships.
Maintains a pulse on emerging service line, marketing and sales trends to bring leading consumer‑centric strategies to team, service line programs and volume‑driving efforts across all service lines and markets in Central Florida. Acts as the advocate for the consumer to influence change when and where needed to meet the vision of the service line and company.
Develops and provides leadership for a high‑performing marketing team to drive the execution of marketing strategies to ensure overall business objectives are met.
Serves as brand ambassador, ensuring that execution of brand strategy is consistently maintained across all areas of responsibility to establish/improve overall brand awareness and perception in the market.
Oversees $1M+ departmental budget, ensuring timely reporting and fiscal responsibility.
Qualifications What Will You Need
Education and Experience Required:
Bachelor’s degree in marketing, Communications or related field.
Minimum of two (2) years’ experience managing employees.
Minimum of eight (8) years of Marketing experience with a proven track record of designing, developing, and managing fully integrated marketing initiatives.
#J-18808-Ljbffr