LVMH Group
E-commerce & Digital Marketing Senior Manager
The E-commerce & Digital Senior Manager will be responsible for leading the in-house platform (IHEC) while managing and overseeing all aspects of the organization’s online strategy. For third-party marketplace operations such as ZOZOTOWN and Farfetch, you will work closely with the Marketing & E-commerce Director to ensure strategic alignment with overall business objectives.
This role is responsible for driving e-commerce sales growth, ensuring exceptional customer experience, and optimizing digital operations. Success in this role will be driven by your ability to leverage data-driven insights, collaborate cross-functionally with marketing and retail teams, and develop initiatives that enhance customer engagement and operational efficiency.
Job responsibilities
Drive sales growth through the IHEC platform by monitoring KPIs and implementing data-driven strategies.
Ensure alignment with overall business goals and budget targets.
Identify opportunities for revenue growth, including customer retention and conversion rate optimization.
E-commerce Operations
Oversee end-to-end operations of the EC storefront, including inventory management, order fulfillment, and product registration.
Lead performance marketing and sales promotion planning to maximize customer engagement and transactions.
Collaborate with cross-functional teams—including Marketing, Merchandising, Allocation, Retail Operations, Customer Service, and HQ (New York)—to ensure strategic alignment and seamless execution.
Marketplace Monitoring & Support
Support the management of third-party marketplace operations, ensuring alignment with the brand’s objectives and performance targets.
Monitor marketplace performance and share key insights with the team, escalating issues to the Marketing & E-commerce Director when necessary.
Data Analytics & Reporting
Conduct in-depth product performance analysis to optimize pricing, inventory allocation, and promotional effectiveness.
Generate detailed sales reports and actionable insights that support decision-making and business forecasting.
Leverage web analytics tools to track customer behavior and drive continuous improvement in online sales performance.
Email & Digital Marketing
Manage email newsletter campaigns to drive customer engagement and retention.
Oversee digital marketing initiatives, including performance tracking and ROI optimization.
Plan and execute Ecommerce marketing through owned and paid channels, including EDM, Search (including SEO) and Paid Media.
Customer Experience & Growth Strategy
Develop and implement customer-centric strategies to enhance the online shopping experience across platforms.
Collaborate with cross-functional teams (Retail, Merchandising, and Client Development) to align online and offline initiatives.
Identify new e-commerce trends and innovations to keep the brand competitive in the digital marketplace.
Team Coordination & Development
Work closely with internal teams to ensure smooth operational workflows and alignment on key objectives.
Support back-office operations and vendor management to improve efficiency.
Provide mentorship and leadership to junior team members, fostering a high-performance culture.
About the Brand Marc Jacobs created Marc Jacobs International with Robert Duffy in 1984, basing the brand on two very simple concepts: a love of fashion and a commitment to quality. Finding the perfect balance between tradition and innovation, highlighting Jacobs’ exuberant creativity, the brand has become a driving force in the industry. With the addition of Marc by Marc Jacobs in 2001, Marc Jacobs International now offers two complete lines of ready-to-wear and accessories. Part of a generation that’s conscious of the world around it, sensitive to humanitarianism and social entrepreneurship, Marc Jacobs has made its mark as rebellious, unpredictable, original, unique, and authentic all at the same time. Committed to the communities around them, Marc Jacobs International leads by example, supporting over 75 charities and organizations around the world.
Crafting Dreams Starts With Yours At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.
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This role is responsible for driving e-commerce sales growth, ensuring exceptional customer experience, and optimizing digital operations. Success in this role will be driven by your ability to leverage data-driven insights, collaborate cross-functionally with marketing and retail teams, and develop initiatives that enhance customer engagement and operational efficiency.
Job responsibilities
Drive sales growth through the IHEC platform by monitoring KPIs and implementing data-driven strategies.
Ensure alignment with overall business goals and budget targets.
Identify opportunities for revenue growth, including customer retention and conversion rate optimization.
E-commerce Operations
Oversee end-to-end operations of the EC storefront, including inventory management, order fulfillment, and product registration.
Lead performance marketing and sales promotion planning to maximize customer engagement and transactions.
Collaborate with cross-functional teams—including Marketing, Merchandising, Allocation, Retail Operations, Customer Service, and HQ (New York)—to ensure strategic alignment and seamless execution.
Marketplace Monitoring & Support
Support the management of third-party marketplace operations, ensuring alignment with the brand’s objectives and performance targets.
Monitor marketplace performance and share key insights with the team, escalating issues to the Marketing & E-commerce Director when necessary.
Data Analytics & Reporting
Conduct in-depth product performance analysis to optimize pricing, inventory allocation, and promotional effectiveness.
Generate detailed sales reports and actionable insights that support decision-making and business forecasting.
Leverage web analytics tools to track customer behavior and drive continuous improvement in online sales performance.
Email & Digital Marketing
Manage email newsletter campaigns to drive customer engagement and retention.
Oversee digital marketing initiatives, including performance tracking and ROI optimization.
Plan and execute Ecommerce marketing through owned and paid channels, including EDM, Search (including SEO) and Paid Media.
Customer Experience & Growth Strategy
Develop and implement customer-centric strategies to enhance the online shopping experience across platforms.
Collaborate with cross-functional teams (Retail, Merchandising, and Client Development) to align online and offline initiatives.
Identify new e-commerce trends and innovations to keep the brand competitive in the digital marketplace.
Team Coordination & Development
Work closely with internal teams to ensure smooth operational workflows and alignment on key objectives.
Support back-office operations and vendor management to improve efficiency.
Provide mentorship and leadership to junior team members, fostering a high-performance culture.
About the Brand Marc Jacobs created Marc Jacobs International with Robert Duffy in 1984, basing the brand on two very simple concepts: a love of fashion and a commitment to quality. Finding the perfect balance between tradition and innovation, highlighting Jacobs’ exuberant creativity, the brand has become a driving force in the industry. With the addition of Marc by Marc Jacobs in 2001, Marc Jacobs International now offers two complete lines of ready-to-wear and accessories. Part of a generation that’s conscious of the world around it, sensitive to humanitarianism and social entrepreneurship, Marc Jacobs has made its mark as rebellious, unpredictable, original, unique, and authentic all at the same time. Committed to the communities around them, Marc Jacobs International leads by example, supporting over 75 charities and organizations around the world.
Crafting Dreams Starts With Yours At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.
#J-18808-Ljbffr