Inside Lvmh
E-commerce & Digital Marketing Senior Manager
The E-commerce & Digital Senior Manager will be responsible for leading the in‑house platform (IHEC) while managing and overseeing all aspects of the organization’s online strategy. For third‑party marketplace operations such as ZOZOTOWN and Farfetch, you will work closely with the Marketing & E‑commerce Director to ensure strategic alignment with overall business objectives.
This role is responsible for driving e‑commerce sales growth, ensuring exceptional customer experience, and optimizing digital operations. Success in this role will be driven by your ability to leverage data‑driven insights, collaborate cross‑functionally with marketing and retail teams, and develop initiatives that enhance customer engagement and operational efficiency.
Job responsabilities Profile CORE RESPONSIBILITIES:
Drive sales growth through the IHEC platform by monitoring KPIs and implementing data‑driven strategies.
Ensure alignment with overall business goals and budget targets.
Identify opportunities for revenue growth, including customer retention and conversion rate optimization.
2. E-commerce Operations:
Oversee end‑to‑end operations of the EC storefront, including inventory management, order fulfillment, and product registration.
Lead performance marketing and sales promotion planning to maximize customer engagement and transactions.
Collaborate with cross‑functional teams—including Marketing, Merchandising, Allocation, Retail Operations, Customer Service, and HQ (New York)—to ensure strategic alignment and seamless execution.
3. Marketplace Monitoring & Support
Support the management of third‑party marketplace operations, ensuring alignment with the brand’s objectives and performance targets.
Monitor marketplace performance and share key insights with the team, escalating issues to the Marketing & E‑commerce Director when necessary.
4. Data Analytics & Reporting:
Conduct in‑depth product performance analysis to optimize pricing, inventory allocation, and promotional effectiveness.
Generate detailed sales reports and actionable insights that support decision‑making and business forecasting.
Leverage web analytics tools to track customer behavior and drive continuous improvement in online sales performance.
5. Email & Digital Marketing:
Manage email newsletter campaigns to drive customer engagement and retention.
Oversee digital marketing initiatives, including performance tracking and ROI optimization.
Plan and execute e‑commerce marketing through owned and paid channels, including EDM, Search (including SEO) and Paid Media.
6. Customer Experience & Growth Strategy:
Develop and implement customer‑centric strategies to enhance the online shopping experience across platforms.
Collaborate with cross‑functional teams (Retail, Merchandising, and Client Development) to align online and offline initiatives.
Identify new e‑commerce trends and innovations to keep the brand competitive in the digital marketplace.
7. Team Coordination & Development:
Work closely with internal teams to ensure smooth operational workflows and alignment on key objectives.
Support back‑office operations and vendor management to improve efficiency. Provide mentorship and leadership to junior team members, fostering a high‑performance culture.
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This role is responsible for driving e‑commerce sales growth, ensuring exceptional customer experience, and optimizing digital operations. Success in this role will be driven by your ability to leverage data‑driven insights, collaborate cross‑functionally with marketing and retail teams, and develop initiatives that enhance customer engagement and operational efficiency.
Job responsabilities Profile CORE RESPONSIBILITIES:
Drive sales growth through the IHEC platform by monitoring KPIs and implementing data‑driven strategies.
Ensure alignment with overall business goals and budget targets.
Identify opportunities for revenue growth, including customer retention and conversion rate optimization.
2. E-commerce Operations:
Oversee end‑to‑end operations of the EC storefront, including inventory management, order fulfillment, and product registration.
Lead performance marketing and sales promotion planning to maximize customer engagement and transactions.
Collaborate with cross‑functional teams—including Marketing, Merchandising, Allocation, Retail Operations, Customer Service, and HQ (New York)—to ensure strategic alignment and seamless execution.
3. Marketplace Monitoring & Support
Support the management of third‑party marketplace operations, ensuring alignment with the brand’s objectives and performance targets.
Monitor marketplace performance and share key insights with the team, escalating issues to the Marketing & E‑commerce Director when necessary.
4. Data Analytics & Reporting:
Conduct in‑depth product performance analysis to optimize pricing, inventory allocation, and promotional effectiveness.
Generate detailed sales reports and actionable insights that support decision‑making and business forecasting.
Leverage web analytics tools to track customer behavior and drive continuous improvement in online sales performance.
5. Email & Digital Marketing:
Manage email newsletter campaigns to drive customer engagement and retention.
Oversee digital marketing initiatives, including performance tracking and ROI optimization.
Plan and execute e‑commerce marketing through owned and paid channels, including EDM, Search (including SEO) and Paid Media.
6. Customer Experience & Growth Strategy:
Develop and implement customer‑centric strategies to enhance the online shopping experience across platforms.
Collaborate with cross‑functional teams (Retail, Merchandising, and Client Development) to align online and offline initiatives.
Identify new e‑commerce trends and innovations to keep the brand competitive in the digital marketplace.
7. Team Coordination & Development:
Work closely with internal teams to ensure smooth operational workflows and alignment on key objectives.
Support back‑office operations and vendor management to improve efficiency. Provide mentorship and leadership to junior team members, fostering a high‑performance culture.
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