Briefs Finance
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Briefs Finance is on a mission to help 1.3 billion people be better with money.
We are a financial technology startup that is democratizing investing research.
We're looking for a full time Marketing Analyst who is excited to join our team of money nerds.
Responsibilities
Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on provided testing roadmap
Build and update landing pages, forms, and on-site experiences using website builders, CMS, or basic HTML/CSS
Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms
Create and maintain performance dashboards and reports for key marketing metrics
Conduct quantitative analysis on user behavior data to identify trends and opportunities
Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting
Document test results, maintain experiment logs, and organize insights for team reference
Assist with qualitative research including heatmap analysis, session recordings, and user feedback review
Support the creative team by providing data-backed insights on what messaging and angles are performing
Monitor site performance, conversion funnels, and flag technical issues or anomalies
Required Qualifications
4+ years of experience in digital marketing, marketing analytics, CRO, or related field
Proficiency with Google Analytics or similar analytics platforms
Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.)
Basic understanding of HTML, CSS, and ability to make simple website edits
Strong Excel/Google Sheets skills for data analysis and reporting
Comfort working with data visualization tools and creating dashboards
Detail-oriented with strong organizational and documentation skills
Ability to translate testing strategies into tactical implementation
Self-starter who can work independently with clear direction
Strong communication skills to present findings and ask clarifying questions
Preferred Qualifications
Experience with landing page builders (Unbounce, Instapage, Webflow, etc.)
Knowledge of SQL for data analysis
Experience with qualitative research tools (Hotjar, FullStory, UserTesting)
Understanding of statistical significance and experimental design
Background in e-commerce or SaaS environments
Exposure to marketing automation platforms (HubSpot, Marketo, etc.)
Benefits
Health insurance
Paid time off
Relocation assistance
Early member of a fast growing team
Opportunity for greater financial growth
Salary and Compensation Salary range for this position is listed on our website. Your salary will depend on your experience.
Application Process We require a video submission. Please follow the video requirements below.
Record a video (maximum 3 minutes) explaining why you would make a great Marketing Analyst at Briefs Finance
Upload the video to Google Drive, Dropbox, or YouTube (unlisted)
Email the URL to hello@briefs.co with the subject line: Marketing Analyst - Video Submission
Video quality is not a concern; a simple cell phone video is acceptable.
Application Question(s)
Did you submit a video to complete your application? Please see job description to learn more.
On a scale of 1 - 10 (10 being the most comfortable) - how comfortable are you with improving conversion rates on digital products?
Why do you want to work as a Marketing Analyst?
Are you excited to work in-person at our Detroit office?
Do you have experience working in digital marketing?
#J-18808-Ljbffr
Briefs Finance is on a mission to help 1.3 billion people be better with money.
We are a financial technology startup that is democratizing investing research.
We're looking for a full time Marketing Analyst who is excited to join our team of money nerds.
Responsibilities
Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on provided testing roadmap
Build and update landing pages, forms, and on-site experiences using website builders, CMS, or basic HTML/CSS
Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms
Create and maintain performance dashboards and reports for key marketing metrics
Conduct quantitative analysis on user behavior data to identify trends and opportunities
Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting
Document test results, maintain experiment logs, and organize insights for team reference
Assist with qualitative research including heatmap analysis, session recordings, and user feedback review
Support the creative team by providing data-backed insights on what messaging and angles are performing
Monitor site performance, conversion funnels, and flag technical issues or anomalies
Required Qualifications
4+ years of experience in digital marketing, marketing analytics, CRO, or related field
Proficiency with Google Analytics or similar analytics platforms
Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.)
Basic understanding of HTML, CSS, and ability to make simple website edits
Strong Excel/Google Sheets skills for data analysis and reporting
Comfort working with data visualization tools and creating dashboards
Detail-oriented with strong organizational and documentation skills
Ability to translate testing strategies into tactical implementation
Self-starter who can work independently with clear direction
Strong communication skills to present findings and ask clarifying questions
Preferred Qualifications
Experience with landing page builders (Unbounce, Instapage, Webflow, etc.)
Knowledge of SQL for data analysis
Experience with qualitative research tools (Hotjar, FullStory, UserTesting)
Understanding of statistical significance and experimental design
Background in e-commerce or SaaS environments
Exposure to marketing automation platforms (HubSpot, Marketo, etc.)
Benefits
Health insurance
Paid time off
Relocation assistance
Early member of a fast growing team
Opportunity for greater financial growth
Salary and Compensation Salary range for this position is listed on our website. Your salary will depend on your experience.
Application Process We require a video submission. Please follow the video requirements below.
Record a video (maximum 3 minutes) explaining why you would make a great Marketing Analyst at Briefs Finance
Upload the video to Google Drive, Dropbox, or YouTube (unlisted)
Email the URL to hello@briefs.co with the subject line: Marketing Analyst - Video Submission
Video quality is not a concern; a simple cell phone video is acceptable.
Application Question(s)
Did you submit a video to complete your application? Please see job description to learn more.
On a scale of 1 - 10 (10 being the most comfortable) - how comfortable are you with improving conversion rates on digital products?
Why do you want to work as a Marketing Analyst?
Are you excited to work in-person at our Detroit office?
Do you have experience working in digital marketing?
#J-18808-Ljbffr