Nashville Public Radio is hiring: Marketing Analyst in Detroit

Briefs Finance is on a mission to help 1.3 billion people be better with money. We are a financial technology startup that is democratizing investing research. We're looking for a full time Marketing Analyst who is excited to join our team of money nerds. Your job will be to execute our conversion optimization and testing strategy under the guidance of senior marketing leadership. This hands‑on role will be responsible for implementing A/B tests, building landing pages, analyzing performance data, and maintaining our analytics infrastructure. You will play a critical role in turning strategic insights into tactical experiments that drive measurable business improvements. You are required to have 4+ years of experience in digital marketing, marketing analytics, CRO, or related field. Please note: this is a full-time in‑office position. Our office is located in the heart of Detroit's business district. Responsibilities Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on provided testing roadmap. Build and update landing pages, forms, and on‑site experiences using website builders, CMS, or basic HTML/CSS. Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms. Create and maintain performance dashboards and reports for key marketing metrics. Conduct quantitative analysis on user behavior data to identify trends and opportunities. Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting. Document test results, maintain experiment logs, and organize insights for team reference. Assist with qualitative research including heatmap analysis, session recordings, and user feedback review. Support the creative team by providing data‑backed insights on what messaging and angles are performing. Monitor site performance, conversion funnels, and flag technical issues or anomalies. Application Process If you are interested in this position, please do two things: (1) Apply here AND (2) send us a video. You will not be considered if you don't submit both. Video Requirements Record a video (maximum 3 minutes) of you explaining why you'd make a great Marketing Analyst at Briefs Finance. Upload the video to Google Drive, Dropbox, or YouTube (unlisted). Email us the URL to the video at hello@briefs.co . Make the subject line: Marketing Analyst - Video Submission. This can be a simple cell‑phone video. We do NOT care about the quality of your video. Required Qualifications 4+ years of experience in digital marketing, marketing analytics, CRO, or related field. Proficiency with Google Analytics or similar analytics platforms. Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.). Basic understanding of HTML, CSS, and ability to make simple website edits. Strong Excel/Google Sheets skills for data analysis and reporting. Comfort working with data visualization tools and creating dashboards. Detail-oriented with strong organizational and documentation skills. Ability to translate testing strategies into tactical implementation. Self‑starter who can work independently with clear direction. Strong communication skills to present findings and ask clarifying questions. Preferred Qualifications Experience with landing page builders (Unbounce, Instapage, Webflow, etc.). Familiarity with JavaScript for custom tracking or test implementations. Knowledge of SQL for data analysis. Experience with qualitative research tools (Hotjar, FullStory, UserTesting). Understanding of statistical significance and experimental design. Background in e‑commerce or SaaS environments. Exposure to marketing automation platforms (HubSpot, Marketo, etc.). Start‑up Culture & Expectations We are a startup. That means there are certain characteristics you should be aware of prior to applying. Benefits of Working for a Startup Being an early member of a fast‑growing team. Seeing the impact of your work. Opportunity for greater financial growth. Challenges of Working for a Startup Working long hours. Enduring company pivots. Making personal sacrifices when needed. Company Overview We're a financial technology company on a mission to help 1.3 billion people be better with money. We do this through our software, newsletters, and education. We have a free financial newsletter called Market Briefs and a paid education and research platform called Briefs Pro. We're launching an AI‑powered software in 2026. Learn more on our website: https://www.briefs.co and our social media pages. Team Values First, we expect our team to lead by example. We're teaching finance, so we require our team members to live with smart financial habits. Second, we expect our team to be passionate about their work. If you're just looking for a "job" - please don't apply. We're looking for team members who care about the work they produce. Third, we expect our team to innovate and take risks. We're a startup, and you'll be asked to innovate and try new things. Compensation We strive to ensure our team members are well compensated. Your salary will depend on your experience. The salary range for this position is listed on this page. Job Type Full‑time Benefits Health insurance Paid time off Relocation assistance Application Questions Did you submit a video to complete your application? Please see job description to learn more. On a scale of 1 - 10 (10 being the most comfortable) - how comfortable are you with improving conversion rates on digital products? Why do you want to work as a Marketing Analyst? Are you excited to work in‑person at our Detroit office? Do you have experience working in digital marketing? Location Requirements Must be able to commute to Detroit, MI 48226. Relocation Requirements Must relocate to Detroit, MI 48226 before starting work. Work Location In person #J-18808-Ljbffr