Briefs Finance
Junior Conversion Rate Optimizer (CRO)
Briefs Finance, Detroit, Michigan, United States, 48228
Briefs Finance is a financial technology startup on a mission to help 1.3 billion people be better with money. We are democratizing investing research through our software, newsletters, and education.
We're looking for a full‑time Junior Conversion Rate Optimizer (CRO) who is excited to join our team of money nerds. Your job will execute our conversion optimization and testing strategy under senior marketing leadership, implementing A/B tests, building landing pages, analyzing performance data, and maintaining our analytics infrastructure.
Responsibilities
Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on the testing roadmap
Build and update landing pages, forms, and on‑site experiences using website builders, CMS, or basic HTML/CSS
Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms
Create and maintain performance dashboards and reports for key marketing metrics
Conduct quantitative analysis on user behavior data to identify trends and opportunities
Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting
Document test results, maintain experiment logs, and organize insights for team reference
Assist with qualitative research including heatmap analysis, session recordings, and user feedback review
Support the creative team by providing data‑backed insights on messaging and angles performing
Monitor site performance, conversion funnels, and flag technical issues or anomalies
Video Requirements
Record a video (max 3 minutes) explaining why you’d make a great Junior CRO at Briefs Finance
Upload to Google Drive, Dropbox, or unlisted YouTube
Email the video URL to hello@briefs.co with subject “Junior CRO - Video Submission”
Video can be a simple cell‑phone video; quality is not a concern
Required Qualifications
2+ years of experience in digital marketing, marketing analytics, CRO, or related field
Proficiency with Google Analytics or similar analytics platforms
Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.)
Basic understanding of HTML, CSS, and ability to make simple website edits
Strong Excel/Google Sheets skills for data analysis and reporting
Comfort working with data visualization tools and creating dashboards
Detail‑oriented with strong organizational and documentation skills
Ability to translate testing strategies into tactical implementation
Self‑starter who can work independently with clear direction
Strong communication skills to present findings and ask clarifying questions
Preferred Qualifications
Experience with landing page builders (Unbounce, Instapage, Webflow, etc.)
Knowledge of SQL for data analysis
Experience with qualitative research tools (Hotjar, FullStory, UserTesting)
Understanding of statistical significance and experimental design
Background in e-commerce or SaaS environments
Exposure to marketing automation platforms (HubSpot, Marketo, etc.)
Benefits
Early member of a fast‑growing team
Direct impact on product and business
Opportunity for greater financial growth
Job Type: Full‑time
Application Questions
Did you submit a video to complete your application? Please see the job description.
On a scale of 1–10, how comfortable are you with improving conversion rates on digital products?
Why do you want to work as a Junior CRO?
Are you excited to work in‑person at our Detroit office?
Do you have experience working in digital marketing?
We are located at Detroit, MI 48226. Relocation is required before starting work.
#J-18808-Ljbffr
We're looking for a full‑time Junior Conversion Rate Optimizer (CRO) who is excited to join our team of money nerds. Your job will execute our conversion optimization and testing strategy under senior marketing leadership, implementing A/B tests, building landing pages, analyzing performance data, and maintaining our analytics infrastructure.
Responsibilities
Implement A/B tests and multivariate experiments using platforms like Optimizely, VWO, or Google Optimize based on the testing roadmap
Build and update landing pages, forms, and on‑site experiences using website builders, CMS, or basic HTML/CSS
Set up and maintain analytics tracking, conversion goals, and event tracking in Google Analytics and other platforms
Create and maintain performance dashboards and reports for key marketing metrics
Conduct quantitative analysis on user behavior data to identify trends and opportunities
Pull data from multiple sources (analytics platforms, ad platforms, CRM) for analysis and reporting
Document test results, maintain experiment logs, and organize insights for team reference
Assist with qualitative research including heatmap analysis, session recordings, and user feedback review
Support the creative team by providing data‑backed insights on messaging and angles performing
Monitor site performance, conversion funnels, and flag technical issues or anomalies
Video Requirements
Record a video (max 3 minutes) explaining why you’d make a great Junior CRO at Briefs Finance
Upload to Google Drive, Dropbox, or unlisted YouTube
Email the video URL to hello@briefs.co with subject “Junior CRO - Video Submission”
Video can be a simple cell‑phone video; quality is not a concern
Required Qualifications
2+ years of experience in digital marketing, marketing analytics, CRO, or related field
Proficiency with Google Analytics or similar analytics platforms
Experience with A/B testing platforms (Optimizely, VWO, Google Optimize, etc.)
Basic understanding of HTML, CSS, and ability to make simple website edits
Strong Excel/Google Sheets skills for data analysis and reporting
Comfort working with data visualization tools and creating dashboards
Detail‑oriented with strong organizational and documentation skills
Ability to translate testing strategies into tactical implementation
Self‑starter who can work independently with clear direction
Strong communication skills to present findings and ask clarifying questions
Preferred Qualifications
Experience with landing page builders (Unbounce, Instapage, Webflow, etc.)
Knowledge of SQL for data analysis
Experience with qualitative research tools (Hotjar, FullStory, UserTesting)
Understanding of statistical significance and experimental design
Background in e-commerce or SaaS environments
Exposure to marketing automation platforms (HubSpot, Marketo, etc.)
Benefits
Early member of a fast‑growing team
Direct impact on product and business
Opportunity for greater financial growth
Job Type: Full‑time
Application Questions
Did you submit a video to complete your application? Please see the job description.
On a scale of 1–10, how comfortable are you with improving conversion rates on digital products?
Why do you want to work as a Junior CRO?
Are you excited to work in‑person at our Detroit office?
Do you have experience working in digital marketing?
We are located at Detroit, MI 48226. Relocation is required before starting work.
#J-18808-Ljbffr