Principal Product Marketing Manager, Agents for Good™ Job at Disability Solution

Principal Product Marketing Manager , Agents for Good™  Blackbaud is looking for a marketing leader to launch and grow our brand-new agentic AI solutions . In this role, you will join Blackbaud’s Global Marketing COE and be responsible for the end-to-end GTM strategy and execution of six critical GTM functions :   ~ GTM Strategy: Analyze target market and opportunity; document market drivers to inform offer strategy; consult pillar leaders as they build, price and package offers to align with buyer preference within margin targets; Positioning & Packaging : develop marketing assets to enhance our position at all stages of the funnel   ~ Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; Sales Enablement: Document key sales plays by selling segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners   ~ Customer Evidence: In partnership with product management and success, document critical outcomes delivered by product; drive creation of customer evidence collateral to influence purchase, adoption, usage, and retention as relevant across the customer lifecycle   ~ document opportunities to win against top competitors; The ideal candidate is driven to succeed in a start-up culture, passionate about the potential of AI , an excellent communicator and presenter, an active listener, agile thinker, and motivated above all to delight customer s.   Develop content and messaging and lead internal education on the product, buyer, and market dynamics of your buyer persona, and the nonprofit marketplace   ~ Ensure Blackbaud’s unique value proposition is properly represented across all channels through effective positioning, collateral, digital content, 3rd party references, sales coaching and more by acting as the subject matter expert on all external-facing messaging   ~ Act as the primary liaison for Demand Generation, Digital, Vertical-based, and Corporate Marketing teams involved in marketing Blackbaud’s solutions and ensure your core solution and persona message provides a successful platform for all marketing stakeholders   ~ Develop a keen understanding of the competition, buyer needs, industry influencers and decision makers while possessing the ability to effectively communicate and publicly represent the company and our products at industry events.   ~ Arm internal and external stakeholders with: value/differentiation presentations, demonstrations, call scripts, case studies, web content, white papers, and competitive research.   ~ Partner with product management, customer success, and other teams to improve client communications including generating regular client interactions, developing clear feedback loops, and providing guidance for product advisory groups and other client events     Deliver upon market-specific marketing goals in close partnership with growth team:   ~ Contribute to demand generation goals for the accounting market across all stages of the marketing funnel   ~ Leverage you r market expertise to orchestrate demand generation campaigns impacting your target market and provide messaging guidance to develop the most impactful programs   ~ Collaborate with Demand Generation and Digital Marketing teams to design and deliver the content needs for all lead generation initiatives across multiple vehicles:  SEM, content marketing, tradeshows, webinars, calling campaigns, marketing automation programs, etc.     7+ years of Marketing experience within a growing Software-as-a-service (SAAS) organization   ~Experience marketing an AI solution or achievement of certification in AI technology fundamentals   ~ Mastery of go-to-market methodology and Product Marketing principals   ~ Mastery in competitive Market Analysis   ~ Demonstratable success in collaborating, managing expectations, and producing results in a matrixed organization and across internal teams   ~ Exceptional ability to develop product content for non-technical audiences ; able to evaluate AI -produced content for accuracy and edit for relevance   ~ Excellent project management skills and proven ability to deliver on short and long-term timeframes   ~ Self-starter, creative thinker, excellent listener, communicator, and influencer   ~ Proficiency with Microsoft Teams, Copilot, Word, Excel and Powerpoint   ~ Experience with salesforce.com, Asana (or similar project management tool) , Klue (or similar competitive intelligence tool, Gong (or similar opportunity tracking tool )  Stay up to date on everything Blackbaud, follow us on Linkedin , Twitter , Instagram , Facebook and YouTube ​ Blackbaud is a remote-first company which embraces a flexible remote work culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law. Recruitment Fraudulent Alert:   Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at    or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations. Medical, dental, and vision insurance ~ Remote-first workforce ~Flexible paid time off ~ Opportunities to connect to build community and belonging ~ Pet insurance, legal and identity protection ~ Tuition reimbursement program