Sorelle is hiring: Public Relations & Communications Manager in New York

Public Relations & Communications Manager

BHC is seeking a strategic, connected, and media-savvy Public Relations & Communications Manager to lead storytelling and communications across our collection. This role will be central in shaping how our brand is perceived locally, nationally, and globally.

You'll serve as the primary liaison with our New Yorkbased PR agency, ensuring alignment with BHC's brand vision while amplifying our presence through media, partnerships, and community engagement. With a strong foundation in agency best practices and a robust network of Charleston-based media and influencer contacts, you'll blend national reach with authentic local storytelling.

Key Responsibilities

• Act as the day-to-day liaison with our NYC PR agency, ensuring consistent communication, strategy alignment, and seamless execution of campaigns.
• Build and nurture strong local media relationships to secure consistent coverage in Charleston-based publications, broadcast outlets, and digital platforms.
• Partner with the agency to manage national media outreach, press trips, and pitching efforts.
• Oversee press release development, fact sheets, media kits, executive bios, and talking points to ensure brand consistency.
• Track, analyze, and report on media coverage and ROI using Barcelona Principles.
• Serve as copywriter, crafting compelling marketing copy across digital and traditional channels.

Communications Strategy & Brand Storytelling

• Develop and execute communications strategies that reinforce BHC's positioning as a leader in luxury hospitality.
• Ensure all messagingpress, social, digital, internalis aligned with brand voice and values.
• Identify and activate partnerships and collaborations that strengthen brand presence.
• Work with internal stakeholders (marketing, food & beverage, operations) to uncover and share compelling stories.
• Submit BHC and its entities for applicable awards.
• Receive special event participation inquiries and requests from local third-party organizations; evaluate and make recommendations for participation in community events.

Events & Influencer Engagement

• Coordinate media events, press previews, and brand activations in Charleston.
• Collaborate with influencers, tastemakers, and local leaders to amplify BHC experiences.
• Partner with agency on larger-scale activations in NYC and other key markets.

Requirements

• Must have at least 5 years of PR or communications experience, ideally with prior agency experience.
• Established network of Charleston-based media and influencer contacts.
• Strong understanding of both local and national media landscapes.
• Exceptional writing, pitching, and storytelling skills.
• Highly organized with the ability to manage multiple projects and stakeholders simultaneously.

BHC is an equal employment opportunity employer. Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. BHC participates in E-Verify.

In Summary: Public Relations & Communications Manager will lead storytelling and communications across our collection . Role will be central in shaping how our brand is perceived locally, nationally, and globally . Must blend national reach with authentic local storytelling . Must have at least 5 years of PR or communications experience with prior agency experience . En Español: Public Relations & Communications Manager BHC está buscando un gerente de relaciones públicas y comunicaciones estratégico, conectado y mediático para liderar la narración y las comunicaciones en toda nuestra colección. Este papel será fundamental para dar forma a cómo se percibe nuestra marca localmente, a nivel nacional y global. Usted servirá como el vínculo principal con nuestra agencia PR con sede en Nueva York, asegurando la alineación con la visión de marca de BHC mientras amplifica nuestra presencia a través de los medios de comunicación, asociaciones y compromiso comunitario. Con una sólida base en las mejores prácticas de la agencia y una red robusta de contactos de medios e influencers basados en Charleston, usted mezclará el alcance nacional con la narrativa local auténtica. Estrategia de comunicaciones y narración de marcas Desarrollar e ejecutar estrategias de comunicación que refuercen el posicionamiento de BHC como líder en la hospitalidad de lujo. Asegurar todas las mensajerías, medios sociales, digitales, internalizadas alineadas con la voz y los valores de la marca. Identificar y activar asociaciones y colaboraciones que fortalezcan la presencia de una marca. Trabajar con partes interesadas internas (mercadotecnia, alimentos y bebidas, operaciones) para descubrir y compartir historias convincentes. Enviar a BHC y sus entidades para premios aplicables. Recibir consultas sobre participación en eventos especiales y solicitudes de organizaciones locales terceras; evaluar y hacer recomendaciones para participar en eventos comunitarios. Eventos & Influencer Engagement Coordinar eventos mediáticos, previews de prensa y activaciones de marca en Charleston. Colaborar con influencers, exejidores y líderes locales para gestionar BHC. Compartir con agencias más grandes y sus empresas para obtener premios correspondientes. Las decisiones de empleo se basan en el mérito y las necesidades empresariales, y no están basadas en la raza, color, sexo (incluyendo embarazo, parto y afecciones médicas relacionadas), estatus de ciudadanía, origen nacional, ascendencia, identidad o expresión de género, orientación sexual, edad, religión, credo, discapacidad física o mental, estado civil, estatus veterano, servicio uniformado, afiliación política, información genética u otro factor o característica protegido por la ley aplicable. BHC participa en E-Verify .