Felina Lingerie is hiring: E Commerce Digital Marketing Manager in Los Angeles

Job Title: E-commerce and Digital Marketing Manager

Industry: Apparel / Fashion Reports to: VP of E-commerce Location: Chatsworth, CA

Employment Type: Full-Time/On Site

Salary Range: $90-$120k

Job Summary

We are seeking a dynamic and data-driven E-commerce and Digital Marketing Manager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.

Key Responsibilities

E-commerce (DTC) Strategy & Management

● Own and optimize performance across the brand's owned e-commerce websites on Shopify

● Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.

● Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates.

● Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.

● Collaborate on site promotions, A/B tests, landing pages, and product launches.

Marketplace Management

● Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.

● Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).

● Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.

● Implement competitive pricing and assortment strategies to grow share and profitability.

Digital Marketing

● Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.).

● Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic.

● Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.

● Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.

● Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.

Reporting & Optimization

● Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.

● Provide weekly and monthly performance reporting and actionable insights to leadership.

● Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making.

Qualifications

● Bachelor's degree in Marketing, Business, E-commerce, or related field.

● 5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector.

● Proven experience managing both owned DTC websites and marketplace platforms.

● Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.

● Capable of driving action and communicating strategic insights and recommendations.

● Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.

● Excellent project management and communication skills.

● Passion for apparel, consumer behavior, data and building best-in-class online experiences.