Fourth Floor is hiring: Director of Marketing & E-Commerce - Luxury Womenswear L

Our client, a luxury womenswear label based in Miami, FL, is looking for a Director of Marketing & E-Commerce to join their team!

Role Summary

The Director of Marketing & E-Commerce is responsible for driving brand growth, digital revenue, customer acquisition, and omnichannel brand presence. This role oversees all facets of marketing—brand, digital, social, content, PR, retail marketing—as well as the strategy and performance of the brand's e-commerce business. A successful candidate is both creative and data-driven, understands the fashion consumer, and thrives in a fast-paced Miami environment.

Key Responsibilities

Marketing Strategy & Brand Leadership

• Develop and own the brand's comprehensive marketing strategy across all channels (digital, social, retail, influencer, PR).
• Maintain and evolve brand positioning, voice, and storytelling with an understanding of Miami culture and global fashion trends.
• Lead annual and seasonal marketing calendars supporting collection launches, campaigns, partnerships, and retail activations.
• Direct creative development for campaigns, photo/video shoots, social content, and email marketing.

Digital & E-Commerce Management

• Own overall e-commerce revenue targets, forecasting, and budget management.
• Lead website strategy including UX/UI improvements, product merchandising, conversion optimization, and onsite content.
• Oversee performance marketing (paid social, paid search, programmatic) and manage internal or external media teams.
• Expand CRM strategy including segmentation, lifecycle marketing, retention, and loyalty initiatives.
• Monitor KPIs: CAC, ROAS, LTV, conversion rate, AOV, site traffic, and email/SMS performance.

Influencer, Social & Community Building

• Develop influencer strategy: partnerships, gifting, affiliate programs, and celebrity seeding.
• Lead social media strategy across platforms (Instagram, TikTok, Facebook, Pinterest).
• Collaborate on local Miami events, fashion week activations, and community-driven brand moments.

Omnichannel & Retail Integration

• Support retail and wholesale marketing initiatives, including in-store campaigns, product launches, and visual merchandising strategy.
• Drive marketing initiatives that integrate the online and in-store customer experience.

Team Leadership

• Manage, mentor, and grow a cross-functional marketing and e-commerce team. 3 people currently below this role.
• Manage agency and vendor relationships (creative, paid media, PR, influencers).

Analytics & Reporting

• Provide weekly/monthly performance reporting with actionable insights.
• Drive a culture of testing and optimization across all digital channels.

Qualifications

• REQUIRED/NON-NEGOTIABLE - background in fashion
• 7+ years of experience in marketing and/or e-commerce, with at least 3 years in a leadership role.
• Proven track record of scaling e-commerce revenue and managing performance marketing.
• Strong understanding trends and market dynamics.
• Excellent leadership, communication, and project-management skills.
• Proficiency with Shopify , Google Analytics, Klaviyo/CRM platforms, Ads Manager tools, and social media analytics.

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