Creative Director
Join Hogarth, a global content production company, to lead creative direction for writing and localization projects across multiple media channels.
Hybrid Working Model
Hogarth adopts a hybrid approach, with teams in the office around four days a week. Flexibility and accommodations can be discussed during the interview process.
What does a Creative Director in Writing do at Hogarth?
This role involves writing headlines and localizing copy for our technology client marketing communications, including web, in‑store, direct mail and other materials. You will supervise and rework adaptations of copy originally written in U.S. English for other markets.
Key Responsibilities
- Write, review and empower campaigns for the client’s brand and products, developing culturally relevant concepts for the U.S. Hispanic market.
- Develop and maintain a consistent brand tone of voice, personality and cultural relevance for the U.S. Hispanic market.
- Create or transcreate copy, ensuring messages are clear and aligned with the English Master Copy.
- Guide and maintain the quality of translated long copy across all media formats.
- Review, rewrite and approve all translated marketing copy from writing teams.
- Attend on‑site confidential projects in the US when required.
Qualifications
- Creative thinker with solid copywriting skills.
- Minimum of 8 years experience in the advertising agency world.
- Experience as copywriter and copy‑based Creative Director/Transcreator.
- Worked on international and local brands.
- Fluent in written and spoken English and Spanish.
- Thorough knowledge of U.S. Hispanic culture.
- Understanding of language subtleties, especially for headlines.
- Conceptual creative capable of generating big ideas and attention to detail.
- Obsessed with thoughtful, clear, and inspiring writing.
- Team player, works well with editors and creatives.
- Native Spanish speaker, in-country based.
- Tech‑savvy, Mac experience or willingness to learn.
- Good knowledge of technology products.
- Must be willing to travel as required.
Equal Opportunity Statement
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.