Hogarth Worldwide Ltd is hiring: Creative Director in Sunnyvale

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

What does a Creative Director in Writing do at Hogarth?

The Creative Director in writing is responsible for writing headlines and localizing copy for our Technology client marketing communications, which includes web, in-store, direct mail, and other materials. This involves supervising (and reworking) the adaptation of copy originally written in U.S. English, for other markets.

Reportinglines and key stakeholders

• Write, review, and empower campaigns for the client’s brand and products, and develop culturally relevant concepts for the U.S. Hispanic market
• Responsible for developing and maintaining a consistent brand tone of voice, personality, and cultural relevance for the U.S. Hispanic market. The tone should be consistent, regardless of the media format
• Create or transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point
• Guide and maintain the quality of the translated long copy, wherever it appears
• Review, rewrite, and approve all translated marketing copy from our writing teams (translator/editor)
• Attend on-site confidential projects (in the US) when required

Requirements

• Creative thinker with solid copywriting skills
• A minimum of 8 years of experience in the advertising agency world, gained in the best creative agencies in the market (not necessarily the biggest or most successful)
• Working as a copywriter and copy-based Creative Director/Transcreator for a good number of years
• Worked on international and local brands
• Fluent in written and spoken English and Spanish
• Thorough knowledge and understanding of the Hispanic culture in the U.S.
• Understands language subtleties (especially when it comes to adapting headlines)
• Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation)
• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring
• Teamwork – easy to get along with – be able to work with Editors and a team of creatives
• In-country based / native speaker (Spanish)
• Tech-savvy / used Mac before (or willing to learn)
• Good knowledge of technology products on the market

Must be able to travel as required, sometimes several weeks at a time.

#LI-DO1 #Hybrid

Our Hogarth Values

Hands on No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project—big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough”— because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.

Happy Family Creating a space where everyone feels valued— even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry Curiosity keeps us hungry. We question, experiment, and always seek out what’s next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.